five rules of reputation management
DESCRIPTION
Five Rules of Reputation Management. Tech Tent talk from Santa Monica Well Being FestivalTRANSCRIPT
Bennet Kelleywww.internetlawcenter.net
@InternetLawCent
FIVE RULES OF REPUTATION MANAGEMENT
1
BENNET KELLEY
Founder of the INTERNET LAW CENTER in Santa Monica
Host of CYBER LAW AND BUSINESS REPORTBroadcast through Webmaster Radio and iHeartRadioNominated for LA Press Club Award for Best Public Affairs Talk Radio Show in 2014
Honors:
Named One of Most Influential Lawyers in Digital Media and E-Commerce by Los Angeles Business Journal
Past Co-Chair of the California Bar Cyberspace Committee
Three Time LA Press Club Award Winner
WHICH ONE GETS THE GREATER PROTECTION ON THE INTERNET?
Copyrights? People?
RULE #1
THE INTERNET PROTECTS
COPYRIGHTS
PEOPLE NOT SO MUCH
DIGITAL MILLENNIUM COPYRIGHT ACT
RULE #2
WHAT YOU DON’T KNOW CAN HURT YOU.
SET UP ALERTS
FOR
YOUR NAME
YOUR
BUSINESS
YOUR COMPETITORS
RULE #3
BE CAREFUL
CYBER THREATS 25 Percent of online stalkers move to
offline activity
Report Credible Threats to Law Enforcement
Department of Justice/FBI Run
ic3.gov Obtain civil restraining order
RULE #4
COURT MAY NOT ALWAYS BE THE
OPTION
CDA Immunity THE INTERNET’S GET OUT OF JAIL CARD
• No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another content providers. Communications Decency Act of 1996 (“CDA”), 47 U.S.C. § 230(c)(1)
• “By its plain language § 230 creates a federal immunity to any cause of action that would make service providers liable for information originating with a third-party user of the service.”
Zeran v. American Online, Inc., 129 F.3d 327, 330 (4th Cir. 1997), cert. denied, 24 U.S. 937 (1998).
NOT SO ABSOLUTEABSOLUTE
David S. Ardia, Free Speech Savior or Shield for Scoundrels: An Empirical Study of Intermediary Immunity under Section 230 of the Communications Decency Act, 43 Loy. L.A. L. Rev. 373 (2010).
RULE #5
THE FORCE MAY BE WITH YOU
WHAT’S
SEO?
ADDRESSING NEGATIVECONTENT
CONTACT THE POSTER
CONTACT WEBSITE, MAY VIOLATE SITE TERMS
BURY THEM IN KINDNESSCONTENT
Social Media
Blog Posts
Other Content
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