five pillars social_media_powerpoint_final
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The 5 Pillars of a Social Media StrategyCreating a Comprehensive Social Media Plan
The Five Pillars of Social Media
SEO (Search Engine Optimization)– Keyword development– Custom landing pages
SEM (Search Engine Marketing)– PPC (Pay Per Click)
SEO – Keyword development
SEM– PPC: sponsored stories
SEO efforts moved us
to 4 out of 20 first
positions
Industry research Industry blogs PR
Merchant story telling PR
Industry news Corporate events PR
Events– Custom hashtags
Deals and promotions PR (NY Times) • Almost 1,000 tweets
• Following 4,000 people
• Almost 4,000 followers
Industry and company news PR Recruiting New Timeline feature
Events Promotions Actionable posts engage the community Utilize Facebook Insights
Almost 7,000 likes
Company profile Enhanced people profiles
– Create robust summary– List available properties– Add skill sets– Join groups– Connect to Twitter
Keyword integration
Merchant story telling Customer story telling
Community Engagement is KingCreating a comprehensive social media strategy for both B2B and B2C marketing initiatives goes beyond simply having a brand presence in the many different social media channels available today. One must fully understand how to build an online community, successfully engage with that community in order to sustain it, and then convert that community into paying customers.
The 5 Pillars of Social Media
Q & A