five perspectives on innovation by aaron houssian (pinc 2011)
DESCRIPTION
We present 5 perspectives of Innovation, The paper itself is at http://designingforexperience.com/wp-content/uploads/2011/01/Five-Perspectives-on-Innovation-Houssian-et-al-Participatory-Innovation-2011.pdfTRANSCRIPT
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Five Perspectives on InnovationPresented by Aaron Houssian
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Intro & The Study User
Organization
Innovator
Conclusion
Idea
Technology
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Hi, I’m Aaron HoussianPhD Candidate at Delft University of
TechnologyMarie Curie Fellow at Philips ResearchSituation of Research: First study of
FellowshipGoal: General understanding of innovation
from an individual’s point of view i.e. “on the ground.”
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Target Organization & Study DetailsMulti-national technology company
22 ParticipantsRange of levels and divisions±1 hour
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What IS innovation?Bringing a new product, service, or experience
to market.
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Transcribe
Participatory Analysis• 1 interviewee and
researchers from target organization read transcripts
• Pick quotes, put them on “statement cards”
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Participatory Analysis• Everyone reads cards• Cards are put into affinities• Affinities connected• Affinities from groups
combined
Re-analyze
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Central Question
How do people understand innovation?
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Focused Analysis• Set aside data that does not directly
relate to a “how people understand innovation”
• Dig back into the data for additional quotes
Analysis
Results
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user
innovator
idea
organization
technology
The Five Perspectives
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Decision & Action
innovator
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DualityPassion
I am concerned about radical innovation
Want to work with others
Frustration
Others do not seem to be as concerned
Can be difficult
innovator
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Control is Desired
innovator
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Getting your innovation “to land”
innovator
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Abstract, focused on an object (instead of people)
idea
Look for opportunity
Fuzzy Front end
Brainstorm Set priorities
R&D
Transfer Development
Marketing
Launch!
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Newness & Originality
idea
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Ideas can come from anywhere!
idea
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Convergence of ideas
idea
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User Perspective
Users
Consumers
People
Markets
user
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Find a HUMAN problem, solve it: Solution Centered
Marketing Research
Developmental
Psychology
User-centered Design
Participatory Design
Sociology Market Analysis
user
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Technology Perspective
technology
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Expertise
technology
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Shotgun Approach
Image courtesy of : http://www.vvork.com/?p=2641
technology
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IP & Standards
technology
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OrganizationPerspective
Process Budget
organization
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Stage gatingBringing Process & Budget together
organization
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Process
Control
Independence
organization
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Budget
organization
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user
innovator
idea
organization
technology
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Fragmented
Image Courtesy of : http://www.glyph-designs.net/graphics.htm
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Connections
user
innovator
idea
organization
technology
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Seeing past boundaries
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Thank You!Questions Welcome
AARON HOUSSIANDelft University of TechnologyPhilips [email protected] ALIAKSEYEUPhilips [email protected] LAUCHERadboud University
[email protected] VAN DE SLUISPhilips [email protected] JAN STAPPERSDelft University of [email protected]
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