five misconceptions of museum fundraising
DESCRIPTION
Joanne Terry, Museums Fundraising Officer at Monmouthshire County Council,looks at some of the myths of museum fundraising.TRANSCRIPT
Joanne TerryJoanne Terry
Museums Fundraising OfficerMuseums Fundraising Officer
Monmouthshire County CouncilMonmouthshire County Council
A bit about me….
5 Misconceptions of Museum Fundraising
Philanthropy and the
Cultural and Heritage sector (Prepared for HLF by the Centre for Philanthropy, University of Kent as part of the Catalyst evaluation project)
Recommended reading
5 Misconceptions of Museum Fundraising
1. Other causes are more popular
5 Misconceptions of Museum Fundraising
Arts/Culture – disproportionately high number
of extremely large donations – 2012 = 30 donations over £1 million
Legacy predictions – Baby Boomer generation more likely to support Education and Culture
Arts/Culture funders more likely to stay as supporters due to clear benefits and sense of involvement
1. Other causes are more popular
5 Misconceptions of Museum Fundraising
WE NEED TO: Improve how present impact of our work Understand own value Use research in useful way (Museums/Arts ahead on user surveying)
1. Other causes are more popular
5 Misconceptions of Museum Fundraising
We offer Family Counselling to those who
need it from a specialist counsellor ▼
MS Therapy Centre
Above average number of divorces in marriages where one of the partners has been diagnosed with chronic condition, higher rate of depression, children struggle… ▼
Keep families together5 Misconceptions of Museum
Fundraising
Falling values
but higher number of people giving
Role of state?
2. People are less willing to give at the moment
5 Misconceptions of Museum Fundraising
Half of individual giving to
culture and heritage organisations is from Friends Schemes
Estimate that £227m raised through Schemes in 2010/11
2. People are less willing to give at the moment
Heritage/Culture Donors more likely to pay attention to how money is used
Schemes provide vehicle for ongoing commitment
Relationship building is key5 Misconceptions of Museum
Fundraising
3. Museum audiences don’t use Social Media
5 Misconceptions of Museum Fundraising
Facebook = globally most active users - 62%,
Twitter 51%, Google Plus 44% (Global Web Index.net)
#MuseumWeek – 630 organisations, 350 of these in the UK - Global total of more than 260,000 tweets relating to the initiative since its launch on 11 March this year
3. Museum audiences don’t use Social Media
5 Misconceptions of Museum Fundraising
Instantaneous!
3. Museum audiences don’t use Social Media
Be clear about which and why Choose the one which is best for
you COMMUNICATIONS STRATEGY Don’t forget……………
5 Misconceptions of Museum Fundraising
4. Funders only like projects
5 Misconceptions of Museum Fundraising
4. Funders only like projects
WHAT IS A PROJECT? Clear outcomes which can be evaluated Set timescales Clear understanding of costings
5 Misconceptions of Museum Fundraising
Can you present your core work in
that way? CASE FOR SUPPORT Avoid creating projects to match
the funding on offer Full Cost Recovery – including
both direct and indirect costs to piece of work
4. Funders only like projects
5 Misconceptions of Museum Fundraising
Strong business
practices (sustainability)
Clear sense of vision
Honest understanding of current situation
5. Fundraising is a specialism
5 Misconceptions of Museum Fundraising
Learn the language (buzz words etc..) Ensure all in organisation understand the
language and processes of fundraising so they feel confident to speak to potential donors (everyone!)
Try not to view fundraising training and skilling as a one off – changes all the time
Set a budget for fundraising if you are able to! Know where to find out the things you don’t
know! (Legal, Gift Aid, Best Practice)
5. Fundraising is a specialism
5 Misconceptions of Museum Fundraising
Useful places for information
Institute of Fundraising Directory for Social Change
Charity Commission LawCube
WCVS CATALYST CYMRU!
5 Misconceptions of Museum Fundraising
Mentoring
Wanted and Offered
Misconception 6 – Fundraisers aren’t willing
to share!5 Misconceptions of Museum
Fundraising
THANK YOU!
5 Misconceptions of Museum Fundraising