Five Media Principles

Media messages are constructions.

Messages are representations

of social realities.

Media have unique

language, forms, and

symbol systems.

Different people

respond to the same message

differently.Messages are produced with

social, political, historic, economic

and aesthetic purposes.

Media messages are constructions. Notice placement,

font size, word choice

Messages are representations of social realities. Each is a picture of

“a” world. Does it represent

your reality?

Different people respond to the same message differently. What will your response depend on?

Messages are produced with social, political, historic, economic, and aesthetic purposes. What is the purpose of this media?

Media have unique language, forms and symbol systems. The type of message determines the

form, language, symbols, and images used.