five market trends in mobility and semiconductors
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Companies will have to keep up with consumer expectations. And the consumers are getting choosy. One of the primary reason for exploding innovation in the semiconductor business is the mobile deviceTRANSCRIPT
© 2013 WIPRO LTD | WWW.WIPRO.COM 1
Five Market Trends
in Mobility and
Semiconductors
Wipro and the Outsourcing Center
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Five Market Trends in Mobility
and Semiconductors
HIGHLIGHTS
Companies will have to keep up with consumer
expectations. And the consumers are getting
choosy. One of the primary reason for
exploding innovation in the semiconductor
business is the mobile device
This report explores the 5 trends and also the
market demands & challenges that are driving
these trends
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Power has to as efficient as
possible and chips as thin as
possible. The power-
performance battle between
leading players will be the
differentiator that determines
who survives in the coming
years
Changing OEM behavior
means semiconductor films
must understand indigenous
market trends. The use of
dual-SIM is for example very
different in India and Brazil.
Emerging markets need new
strategies
Semiconductor firms are now
producing white label phones.
You have to be a one stop
shop, as OEM’s demand more
than just hardware
Market demands driving the trends
OEM Behavior
Change
Market
Knowledge Power
Demands
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Trend 1: Commoditization
In today’s world, semiconductor manufacturers have to
be a one stop shop for complete products- this is
driving commoditization
It is imperative for semiconductor manufactures to
come up with something unique that can’t be
commoditized - the only way to do this is through
software and content
Content is king and drives volumes
Example: iTunes drives the iPad and iPhone and not
the device alone primarily
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Trend 2: Tablets
Tablets are fast replacing traditional PCs and newer
form factor devices with new use cases are picking up
momentum
Content and apps are what drives tablet sales
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Trend 3: The Battle across four screens
User buttons or comfort should be uniform across these
four mediums
The semiconductor industry has to provide the
integrator for software and hardware to work across
screens
‘Immediacy needs’ represent a huge opportunity and
this will drive future chip set sales
This is not only relevant to consumer goods but will also
affect corporate environments like data centers
Example: A consumer watches a movie on a smart TV.
He hears a song in the movie and wants to know the
name and artist. He uses his TV remote to turn the TV
screen into a computer screen. A search screen helps
him remember the name of that song– this is defined as
‘comfort experience’
The four screens are a computer, a mobile phone, an automobile and a consumer
electronic device like a TV. User buttons should be consistent across all four screens
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Trend 4: Enterprise Mobility
Today everything has to be mobile enabled especially
with software-as-a-service apps
Traditional IT budget funds, which paid for data centers
and hardware, now are flowing to cloud, analytics, big
data and mobility
Example: BYOD has become a norm and is a
workplace demand along with security and regulatory
requirements
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Trend 5: Application Development
iOS. Android. Windows 8. Intel - Everyone is developing
apps for them -- The winner will be the one with the
most apps
By 2015 both television and computers will be touch
screen
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The Challenges to the industry
Semiconductors are a cyclical industry that is not for the faint-hearted
Consolidation: the industry is consolidating as every
firm struggles with these five trends
Capacity: Sometimes the foundries that manufacture
chips can’t meet demand, thus creating a shortage. This
obviously creates problems for those companies that
must buy chips
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For more details please visit the link below:
http://www.wipro.com/Documents/five-market-trends-in-mobility-
and-semiconductors.pdf
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