five keys to innovation that changes an industry
DESCRIPTION
Presentation to the Business of Innovation conference in Kuala Lumpur, Malaysia, April 4th, on how to innovate to change an entire industry.TRANSCRIPT
Business Innovation Conference, Kuala Lumpur, April 2014
Beyond Design Thinking
Think like a designer: sense, devise, make, simple, human, intuitive
But to create a business you need to be an entrepreneur and to make change a leader
You need to have a purpose not just the tools to change
Transformative thinking…ideas that change entire industries
Start where the mad is obvious
Don’t be a lone ranger
You learn most from criticism and failure not from success
You don’t learn to swim on the side of the pool
Dare to stand for something
You will not win unless you pass