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Whats Next?

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Whats Next?

Whats Now?

Data EqualsRelevanceone.

Ginni RomettyCEO, IBMWhat you will see with rapid data and social sharing is the death of the average and the era of you.

Businesses will be able to truly serve the individual.

1. Empathy2. Perspective TakingTwo types of data development:

EmpathyUnderstanding someones emotional state or feelingsDaniel Pink

1. Empathy2. Perspective TakingTwo types :

Perspective TakingCognitive & analytical its understanding someones interestsDaniel Pink

Data beatsOPINIONS

We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer

MomentsMattertwo.

ConsumerMobilitythree.

Battle for the Mobile Shelf Space

Dont use text only we like images too!24Facebook mobile users54% increase from March 2012751 Million60% of Twittersaccess through their mobile device200 Million users1 in 3 consumers use their mobile phone to research products in-store.Cisco Internet Business Group64% of UK smartphone users today use their mobile to make payments or pay their bills.DeloitteHoweverOnly 1% of those surveyed had paid in-store using their smartphone.DeloitteHoweverOnly 1% of those surveyed had paid in-store using their smartphone.Deloitte

Dont use text only we like images too!32Location.Location. Location.

BrandPersonalizationfour.1. Guided Selling2. EGOnomicsTwo types : Guided Selling41% of consumers buy more from retailers who send personalised emails based on past buying behaviors.Return Path

15-25% increase in sales if the transactional message includes personalised product recommendations.iGoDigitalEGOnomicsFaith PopcornTo offset a depersonalized society, consumers crave recognition of their individuality.

I know Im a number but I dont want to be! Its not about Im going to buy that brand. It is about the brand fitting into my lifestyle.

True personalization doesnt make sense in Cokes market because youre buying a formula reliability and heritage. You dont want personal taste and it wouldnt be improved if it was meddled with. However, a wrapper with a name on it does feel a bit more like ownership.Morgan HoltStrategy Director, Wolff Olins

CollaborativeConsumptionfive.

We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer