five forces on determining segment market attractivenes

Five Forces in Determining Segment Structural

Attractiveness Made -Easy

www.donnabeleamgao.blogspot.com

Donnabele “Belle” Amgao March 2013

In a world full of competition…


You need to be attractive and innovative to win the game


And you need to know its threat


Determining how attractive your market segment is like knowing how attractive you

are as an American Idol contender


1. American Idol Wanna Be’s


To be qualified in the AI competition, several screenings are made all over America. Each should show something extraordinary and different from others

1. American Idol Wanna Be’s (Industry Competition)


Same in the industry competition, you need to determine your competitors and what they got. From there, you’ll know your strategies to be the market leader.

2. Britain Got talent Champion


Winners from the other singing competition are proven to be qualified and attractive. Hence, they could give a spectacular show to the audience, better than the AI contenders.

Ashleigh and Pudsy win in the Britain Got Talent 2012

2. Britain Got talent Champion (Potential Entrants)


Potential entrants may venture into the market and can take out the market leadership throne, if they could offer something better than what is existing.

3. Text voters/judges


These group of people has the power to dictate the AI grand champion – in terms of voting and scoring. They look into the singers overall package against others, something unique and pleasing.

3. Text voters/judges (buyer)


In the market, customer has a strong power in dictating the market attractiveness as they can dictate product price, evaluate the product satisfaction of their wants.

4.a Talent Producers


A contestant in the AI world will find you attractive if they’ll offer you contracts, endorsements, and album signing

4.b Vocal coach/mentors


AI contender that is appealing based on each personality and talent will shine most in their pool of teachers. In return, coaches will give them more challenging songs to sing to outshine most.

Jimmy Iovine

Steavie Nicks (girl)

4. Talent Managers and Vocal coach

(Suppliers)


Suppliers can be of influenced especially if they just want to supply materials/products to those segments that are highly attractive, maybe at a lower cost.

5. Avengers


An AI wanna be that was previously eliminated can have the opportunity to replace someone who’s in the competition that is already failing and no longer pleasing to the crowd

Hollie Cavanagh and Skylar Laine

5. Avengers (Substitutes)


A substitutes that functions the same or nearly the same as what you offer can be a threat that will replace your product. That just means what you can give is not attractive to the market.

These major players participates to make the each American Idol

contender challenge to give out their best and be competitive


To sum up:


American Idol•American Idol

Wanna Be’s•Britain Got talent

champ•Text voters/judges

• Talent managers/voice

coach• Avengers

Market Segment•Industry

Competition•Potential entrants•Buyer

•Suppliers•Substitutes

Five Forces in Determining Segment Structural

Attractiveness Made -Easy


Donnabele “Belle” Amgao March 2013

five forces on determining segment market attractivenes

Documents

britaingot talent

talent championpotential

easydonnabele belle

american idolmarket

anamerican idol

text votersjudges

pudsy championwin

innovative towin