five figures monthly the amazon masterplan

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The Amazon Masterplan – Step By Step

In a nutshell, here is what you are going to do... 1. Research Amazon and identify product opportunities and add them into the research spreadsheet 2. Test the viability of these products 3. Verify the profitability of these products 4. Pick out the top 3 best product opportunities from your research 5. Find reliable suppliers for these top 3 products 6. Choose ONE products (& market) to move ahead with 7. Create your brand, logo and packaging 8. Order a product sample 9. If the product sample passes quality checks, make your first main inventory order 10. Create a simple website for your product and brand (including an email opt-in offer) 11. Create your marketing material 12. Set up your Amazon account and product listing 13. Optimize your product listing 14. Launch your product! 15. Use Facebook to build an email list of buyers who you'll promote your product to 16. Get instant sales with Amazon Sponsored Ads 17. Do other promotional activities to increase the size of your email list 18. Do other promotional activities to build traffic, brand awareness and make more products sales 19. Create more products for the brand, including books, mobile apps and more 20. Keep replicating the process, build more brands & products and take over the world!

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Identify 30 to 40 Proven & Profitable Amazon Products

Firstly, you will need to find the physical product that you will sell on Amazon via their FBA service (Fulfilled By Amazon). At this point, download the research spreadsheet [which will be provided in the members area] so you can begin adding in potential products and data. To begin, you will need to decide if you will sell your physical product on the:

Amazon.com marketplace (US) or...

Amazon.co.uk marketplace (UK) or...

An Amazon marketplace for another country (Canada, France, Italy, Germany, Japan, Spain and so on). Amazon US is preferable because of the traffic volume and potential. However if you lived in the UK for instance and wanted to sell on Amazon.co.uk that is fine. Once the above is decided, you will need to start your research to find product types that are PROVEN to sell well on the Amazon marketplace where you will be selling. Your aim here is to create a list of 30 or 40 products ideas. An overview, you are not looking for anything ground breaking or truly unique. You are looking for a safe bet. A proven seller. Think well, but don't dwell. Detailed research will come later on. Just get an initial list together for now. When you are looking for products ideas, use this initial set of criteria:





Avoid these types of products:

Product that appear to be selling for under $10 across the board (we will come back to price in a moment, but use this general criteria for now. Do think about multi-pack possibilities though. ie. 3 pencils may sell for $1. However, a pack of 50 could sell for $30)

Products within categories where you need Amazon approval prior to selling. (A list of those can be found here: http://www.amazon.com/gp/help/customer/display.html?nodeId=14113001)

Electronics.

Big/heavy products that would be expensive to ship.

Products where you would need to offer size, colour or any other variations.

Products which would need to be partly assembled by the customer. Instead, look for products that:

Are simple and uncomplex in structure.

Are light in weight.

Are not too bulky.

Would be inexpensive to manufacture (Use common sense.... Plastic Cups: Inexpensive. Tennis Ball Machines: Expensive).

Would be easy to 'Private label' (ie. Would it be feasible to put your brand name on the actual product and/or the packaging?)

Are in markets where buyers would also be interested in other product types. (For example: Golf. Someone buying Golf Tees would also be interested in golf balls, golf gloves etc)

Here are some examples of good products. (for the reasons that I list above)



http://www.amazon.com/gp/help/customer/display.html?nodeId=14113001



Baby Bottles

Running Belts

Jump Ropes

Gym Chalk

Exercise Discs

Golf Tees Here are some examples of bad products:

Dog beds (Too large to ship. Dogs also come in different sizes. Woof.)

Car Seat (Too big. Would need liability insurance possibly)

Home Cinema System (Too big. Electronics category which is restricted)

Socks (Would need to offer size and colour options. Clothing category is also restricted)

Weight Lifting Equipment (too heavy, clearly) There are 3 methods I use to find general product ideas: Method 1: Go to the Amazon website that you wish to sell on and locate the 'best sellers' page. Products that are found on these pages obviously sell well. You can search through main categories and sub-categories looking for ideas. The best sellers pages are located here:

http://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ in the UK

http://www.amazon.com/Best-Sellers-Welcome/zgbs/ in the US Method 2: Do some general browsing in the main Amazon directory which you can locate by clicking the drop down link called 'shop by department' located at the top left of the Amazon home page and selecting 'full



http://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/

http://www.amazon.com/Best-Sellers-

http://www.amazon.com/Best-Sellers-



directory' which is the bottom link on the list. (see image further below) Method 3: Once you have found some initial ideas for general markets and products, go to Amazon's search bar and type in the main broad keyword for the market to generate additional product ideas. For instance, if you had yoga mats as a product idea, by typing in 'Yoga', Amazon will start to auto-complete with product suggestions based on search popularity. In the case of 'yoga', you can see some ideas that could be looked into in the image below, namely Yoga Socks, Yoga Block ...and so on.





Test The Viability Of These Products

After creating a list of initial product ideas, you will now need to do some additional checks to assess viability. Namely: Buyer volume Seller competition Product Price General traffic volume Facebook Reach

Firstly, identify the Main Product Keyword: Before you can begin assessment, you will need to work out what the main keyword is for each of your product ideas. It's usually simple to work out. Just imagine what people would search for. The main product keywords for Yoga Mats and Golf balls would simply be 'Yoga Mats' and 'Golf balls'. However if you identified a product such as in the image below, the main keyword would not be 'Tritan Bottle', as that is a sub-name of the main brand name. The product is a water bottle, so the keyword would simply be 'water bottles'.





Buyer Volume: To check buyer volume, you will need to assess the BSR (best seller rank) of the top ranking products that appear when you search Amazon for your main product keyword. (ie. Yoga mats, golf tees etc) If the BSR's are HIGH, this indicates that the buyer volume is likely LOW, so it won't be worth moving ahead with a product as you won't be selling much, even if you hit the top rankings. Do the following: Type the main product keyword for each product idea into Amazon's search bar, making sure you have 'All departments' selected.





When the search results appear, make sure 3 out of the TOP 5 listed products have a BSR of 5000 or under for the top level category that the product is listed in. You will have to click through to each product page and scroll down to find the BSR number. See the image below on how to find it.

Seller Competition: If the BSR numbers are viable, you can then move on to assess seller competition. At a high level, seller competition can be determined by the number of reviews the top ranked products have. This is because generally speaking, the more (positive) reviews a product has, the higher Amazon will rank it and the more difficult it will be to beat it in the search results. If you are competing against 3 products all of which have 1000+ reviews, then you are going to need to sell thousands of products to get as many reviews. It's going to take far too long to get results. So...





Make sure all of the top 3 products that appear in the results each have MORE than 30 reviews but LESS than 500 reviews (although if one has 28... or 510 then ok, let's not nit pick)

Product Price: For each product type that passes the Buyer Volume and Seller Competition criteria, you can then assess the product price.

Make sure the top 3 products listed are all priced over $10 but under $75 (or the equivalent in your currency). Look at the 'sale price' if the product is on sale, not the crossed out 'non-sale' price. (almost all products on Amazon are 'on sale' all the time!)

Add all this information into your spreadsheet.

General Traffic Volume: Either use www.MerchantWords.com or Google's Keyword planner tool (or both) to verify traffic volume. You want to see a volume of at least 5,000 monthly searches in Google and more than 20,000 in Merchant Words. (I base this on the typical volume range you generally get back from these tools. Just trust me on the numbers.)



http://www.merchantwords.com/



For Keyword Planner, go to: https://adwords.google.com/KeywordPlanner, type in your keyword and select the parameters as laid out in the image on the left below. Then go to the keyword ideas tab (view the image on the right) to see the volume for specific keywords.

If you want to use Merchant Words, which is an excellent (paid) tool that estimates actual traffic on Amazon itself, type in the main keyword, search, then sort by volume.



https://adwords.google.com/KeywordPlanner



During this process you may also find related keywords or other product ideas which also have good traffic volume. (note: 'Yoga Mat Bag' in the image below) That is a good thing. Note down and also do the full research on those products too. Add the traffic data into your spreadsheet.





Facebook Audience: Next, you will need to make sure that there is a targeted Facebook audience that you could market the product to. The audience needs to be at least 150,000 people. Preferably it should be more than that. Set up a Facebook account if you don't have one already. Once you have the account set up, (or when you are in your existing account) go to the 'create ads' link via the drop down to the top right of the page:

Then select the 'Send people to your website' ad creation option. For the URL enter any random URL (such as www.google.com) in order for the rest of the page to appear. Then do the following (also refer to the image further below):

Enter the country where your Amazon product will be selling. US, UK etc.

For the age range and gender, think about who would be buying this particular product. If the product was surfboard covers with a skull and cross bones image, it would be a safe guess to assume the audience would probably be males between the ages of 20 and 40. For anti-ageing face cream, maybe females between the



http://www.google.com/



ages of 35 and 50. You get the idea. If it is not totally obvious, then leave gender as 'All' and set the age range to be between 25 and 60.

(Note: there is a way to determine interests by gender using 'Audience Insights', however, we don't really want to get too deep into that at this point. We are still at the initial research phase, so a sensible guess is sufficient.) There are a couple of methods to assess what the size of the audience will be for a particular product. Which one you use depends on the product you are doing research for. Method 1: Type in the broad market keyword (NOT the main product keyword) into the 'interests' area to see how many people on Facebook have flagged this area as an interest of theirs. For instance:

For Yoga Mats you would type in 'Yoga'

For Golf Balls you would type in 'Golf' In some cases, you may need to be more specific. If say, you were doing research for a dog collar specifically for Labradors, you would not type in 'dog' as the collar is not for all dogs. In this instance, you would type in 'Labradors'. See the image below as a guide:





Method 2: Alternatively, you may need to use the 'More Demographics' option to find your audience. The reason





why is because if you are trying to gauge the size of an audience of people interested in say, 'Hooded towels for babies' clearly hooded towels is not going to be something that people will list as an actual 'interest' on Facebook. Nor would 'babies'. I suppose people could 'like' babies, but these people are most likely to have never experienced having one! - And are therefore not your audience.

Instead, you would find this audience by going: More Demographics: Parents > All Parents > Parents (child 0-3yrs) Parents with a child from 0-3yrs would be your audience in this instance. They are the most likely audience to be interested buying in 'Hooded towels for babies' as they would be using one on a daily basis at bath time.

Depending on the market and product type you are researching for, you will simply need to use your initiative to find your audience.





Note down the size of the potential Facebook audience for each product in your spreadsheet as you will need this number when you are deciding which product to move forward with.

Refining Your List: To start, you should have had a list of 30 to 40 product ideas. However, after putting each product through the above stages of research to discover which products are viable, you should have refined this list down to hopefully 5 or 10 potential products. An important general note about product selection and competition: Don't stress too much about the potential competition and whether there are known brands selling the same type of product. You are going to be able to get onto the first page of Amazon for your main keywords on day #1 anyway and get fast sales, reviews and solid rankings going forward. It is MUCH more important to focus on the viability of the product in terms of buyer volume, potential audience, product expansion and ease of sales. Remember you do not need to be selling some advanced breakthrough product to make money on Amazon. People literally make hundred of thousands, even millions of dollars per year selling the most simple products imaginable. Stuff like dish clothes, wooden spoons, plastic plates and so on. Don't think breakthrough. Think Simple. Think Proven.





Verify The Profitability Of These Products

You should now have your list of viable products. Next, you will need to determine which ones could be profitable on Amazon. You will need to:

1. Check that there are suppliers for each product 2. Find out roughly what the cost per product unit will be

We will delve deeper into choosing suppliers in a moment . For now, follow these steps:

Go to www.Alibaba.com and type the name of the product into the search bar. Find two or three relevant suppliers and see roughly how much you will be able to buy each product unit (/Piece) for wholesale. Don't worry about 'minimum order' numbers or 'FOB' (free on board) or anything else at this stage, just look at the unit prices which are displayed like this: US $7-11.8 /Piece( FOB Price)

Once you determine what each individual product will likely cost, go to https://salecalc.com/amazon. Now bear in mind you are going to be pricing your product slightly higher than your competitors', and as such make more profit than them for each sale. Open your spreadsheet again, look at the top 3 ranked products for each product idea and locate the most expensive of the three, then add 50% to the price. For example, If the most expensive product is $15, add 50% ($7.50) so it will be $22.50.

Add this information into the calculator as shown below, along with the other relevant information and make sure that you are clearing $10 - $15 profit per item you sell. Here is an example for 'yoga mats':



http://www.alibaba.com/

https://salecalc.com/amazon



In the above example, I have done the following:

I looked at the most expensive Yoga mat in the top 3 ranked products which was $20. I added 50% which works out at $30 and added that price into the calculator.

I then estimated the weight of the product by looking at the product details of other yoga mat listings on Amazon. If you can't find this information, then look at listings in other online stores selling a similar product.

I set the shipping method as 'domestic one day'.

The Shipping price is what it costs to send the product from Amazon to the customer. I usually put $3 here as default. It is better to overestimate.

I am a PRO merchant so I've ticked that box. (You will be too, so also tick it)

To work out the cost to acquire each individual item, I looked at the top 3 suppliers in Alibaba and worked out an average cost per yoga mat of $9.

The 'Cost to ship' is what each individual unit would cost to get to Amazon's warehouse from the manufacturer in China (or wherever it is). For instance, if the total cost to ship 100 yoga mats was $200, the cost to ship each unit works out as $2.

As you can see, the net profit to me after Amazon fees, would be $17.05. Which is above the $15 profit threshold that we are ideally looking for. Therefore this product passes the initial profitability test.





You will need to do this for all the remaining products you have in your spreadsheet. Archive any product that does not pass this profitability test. ----------------------------------------------- To continue the process, access all 20 videos and 20 Manuals by downloading the full course >>> RIGHT HERE




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