FITYogurt Project

An Introduction to Social Media

Stephanea White

7/15/2011

The Days before Social Media

Mom and Pop shops

Face to Face communication

Personal family like relationship

The corporate business

Very distant

Feedback was more negative than positive

Emergence of Social Media

50% of the world is under 30 years old

750 million Facebook users

50% log on every day

Twitter has 119 million accounts following 1 or more other accounts

• According to YouTube.com there are 24 hours worth of videos uploaded every minute.

Benefits of Becoming a Social GroupBrand Awareness

Get your name out there

Increased traffic up to 72 percent

Improved search ratings up to 62 percent

90% of customers trust their peers

Access to valuable customer information

“Get inside their heads”

Transparency and Character

The Hard Work Pays Off

Takes time

Give the people what they want

Coupons, Specials, Give a ways

• Make a plan

• Flavor contests, topping challenges, logo design contests, etc

Social media works on it’s own

Social Media In a Nutshell

As the world changes, so should you.

Sharing the reigns of FITYogurt with your customers is a great thing!

Your customers will be more loyal to you.

Questions?

Works Cited

Carlson, Nicolas. "Chart of the Day: How Many Users Does Twitter REALLY Have?"Business Insider. 31 Mar. 2011. Web. 14 July 2011. <http://www.businessinsider.com>.

Rubin, Courtney. "Social Media Takes Time But Pays Off." Small Business Ideas and Resources for Entrepreneurs. Mansueto Ventures LLC, 7 Apr. 2011. Web. 14 July 2011. <http://www.inc.com.

Postman, Joel. "Chapter 1." SocialCorp Social Media Goes Corporate. Berkeley, CA: New Riders, 2008. 3-10. Print.