IDEATION

• FOUNDED BY• JAMES PARK• ERIC FRIEDMAN

• JAMES GOT THE IDEA FROM THE Wii• WANTED TO TAKE THE Wii FITNESS TECH MOBILE• LAUNCHED IN 2007

LAUNCH

• In 2007, FitBIT launch in San Francisco, California by founders: Eric Friedman and James Park

• They launched in a fairly non-existent market of fitness trackers

• As of 2013, Fitbit has a valuation of over $300 million• In 2013, they accounted for 68 percent of sales

among fitness trackers• They sell more than Nike and Jawbone combined in

the category

STRATEGY

• Strategy has remained similar over years• Want to empower and inspire a healthier you• Product for every fitness need

REVENUE

• Fitbit introduced in 2007 at a price point of $60, later models range from $70-$130.

• Premium memberships start at $49 a year.• Accessories are big revenue stream, from charging

stations to comfortable sleep bans.• Still in investment and growth stages, Profitability

wasn't able to be determined but is assumed.

THE TAKE-AWAY

• Innovative ideas come from everywhere• If you want to improve a product, do it• Don’t rely on big money advertising• Big future ahead with a lot of competition