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    2 0 1 0 V O L U M E 1

    F I S H P R O C E S S I N G

    CUSTOMER INSIGHT BREMNES SEASHORE

    INSIGHTAPRIL2012

    FOCUS - Research is the core> 18

    Information on the move > 4A line of flexibility > 6

    Higher-quality salmon for customers worldwide > 10

    The food of the future > 12Controlling salmon logistics> 14

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    I N S I G H T F I S H P R O C E S S I N G

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    CONTENTS

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    Looking for a batching solution

    for its plant in northern France,ElaboPack was intrigued with

    Marels TargetBatcher TB 3000 at

    the Brussels exhibition. It suitedthe companys requirements to a

    tee. The machine was bought and

    installed in October 2011 and usedprimarily for fixed-weight batching

    whole fish and fillets, which are then

    packed into trays.

    The Marel TargetBatcher is the

    easiest way to reduce giveaway byrapidly identifying and combining

    products to fill up trays with an

    absolute minimum of overweight.It can combine numerous configu-

    A visit to Marels stand at

    Seafood Processing Europe in

    2011 led to improved

    productivity for French

    seafood processor SAS

    ElaboPack, a Lequertier Group

    company

    Whole fish batching atElaboPack in France

    rations, delivering various fixed-weight packages of fresh or frozen

    products.

    Six months later, the company ispleased with its decision to go with

    Marel. The Target Batcher is run-ning smoothly, and has improved

    production by increasing yield andreducing giveaway. Marel has a

    reputation for providing advanced

    equipment, and after installing theTargetBatcher, we can see why.

    We are very satisfied with our new

    batching solution,says DidierLequertier, Group Director.

    Marels optional Innova production softwaremonitors real-time information from the

    TargetBatcher during processing, providing

    a complete overview of all aspects of thebatching process and its results.

    The graphical user interface allows the user tosee and easily adjust both the program and

    the products currently running on the batcher.

    The software also generates reports on criticalfactors such as giveaway, throughput and

    efficiency.

    INNOVA

    The future is bright

    Whole fish batching at

    ElaboPack in France

    Information on the move

    A line of flexibility

    Innova a powerful ally

    Higher-quality salmon

    for customers

    The food of the future

    Controlling salmon logistics

    The automatic edge

    Increased capability for WPL9060

    Weigh Price Labeler

    Research is the core

    Lets meet

    GO TO:www.marel.com/targetbatcher

    The world seafood industrys future is bright as it

    continues to build on strong foundations and a long

    legacy of real-value creation. Today, the industry has a

    unique opportunity: studies show that it is sustainable

    both from an economic as well as an environmental

    standpoint. However, all predictions indicate that

    demand will be more than what can be produced.

    What will define the future?

    One important aspect of the industrys bright future is that steps are still being

    taken to improve efficiency and processing productivity in fish processing.

    Marel has played a major role in the steps already implemented, and intends

    to continue developing in strong partnerships within the industry. Numerous

    companies are already very much driven by ongoing improvements to their

    efficiency, yield and value creation, which are exactly the companies that we at

    Marel are eager to work with, for they are the future stars of the industry.

    What Marel brings to the table

    Marels role in the seafood industrys bright future is to facilitate innovation in

    our customersprocessing operations. We have extensive knowledge of fish

    processing, and aim to assist you as a customer to focus on your processing,

    leaving us to focus on defining the needs and providing advice on how wecan provide added value with machinery, innovations, and ongoing service.

    To further build on this capability, we are heavily investing in product

    development as well as research in the field of food science, a field that we

    know will create innovative value for ourselves, as well as our customers.

    Fish connections

    With all this in mind, it is a great feeling to be working at Marel, as all our efforts

    are ultimately aimed at serving the seafood industry. I am always looking to

    strengthen my connections to the industry, and would therefore like to stay in

    touch with our customers via Twitter @jonbg or on linkedin.com/in/jonbirgir

    where I frequently post industry or Marel related items of interest.

    The future is bright

    Jn Birgir GunnarssonGeneral Manager, Fish Industry Centre, Marel

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    Information onthe moveInnova software and the iPad

    have added an entirely new

    dimension to packing and

    quality control at Icelands

    largest pelagic processor.

    Based in Neskaupstaur on Icelands

    East Fjords, Sildarvinnslan hf. is

    Icelands largest catcher andprocessor of pelagic species, and

    the largest producer of fish meal and

    oil. Its ultra-modern production plantfor processing whitefish and pelagic

    species has operated a wide range of

    Marel solutions and equipment sincegoing online in 1997.

    Real-time control

    Since 2008, the packing lines and

    quality control system at the planthave been controlled by Marels

    Innova Production Management

    software. This integration hasboosted efficiency to new levels by

    generating an uninterrupted stream

    of real-time information onimportant facets of the production

    process.

    Since installing Innova, controlling

    operations has become a whole lot

    easier, and more reliable,saysquality and R&D manager Sindri

    Sigursson. We have much better

    real-time performance information,and this helps us to make the right

    decisions.

    Innova automatically stores all

    information digitally, and easily gen-

    erates and prints a wide range ofreports. Moreover, it can produce

    key-information labels for attaching

    to boxes and pallets, ensuring, forexample that all products leaving

    the factory are traceable.

    iPad friendly

    Sldarvinnslan recently becameIcelands first processor whose

    production system utilized an iPad

    to run an Innova QC terminal.

    In the case of quality control, fish

    selected for inspection are checkedfor features such as temperature,

    size, weight, appearance and

    texture. This data is entered into

    we can nowpick up an iPadand access andact on informationrom anywhere inhe factor y.

    Innova using an iPad and the resultscan be viewed and assessed

    immediately.

    Theres no doubt in my mind that

    this represents a major stepforward,say Sigursson. Instead ofbeing tied to fixed terminals, we can

    now pick up an iPad and access andact on information from anywhere

    in the factory.

    Another Innova benefit is a much

    improved flow of information within

    the plant. Its much easier to seewhat everyone is doing, which has

    led to better communications and

    teamwork. In the future, we plan toadd several of the other features the

    system offers, such as monitoring

    and recording performance andproductivity.

    Its much easier to see

    what everyone is doing,which has led to bettercommunications andteamwork.

    GO TO:www.svn.is

    While Innova keeps a constant watch on the packing line at Sldarvinnslan, amore visible presence is to be found in the form of a recently installed Marel

    Speedbatcher.

    The Speedbatcher automatically weighs raw material into sub-weights athigh speed, which are then automatically combined to form the optimum

    batch weight. Fully automatic from input to delivery, the unit outperforms allconventional hopper systems in both speed and accuracy.

    Since its installation two months ago, the Speedbatcher has handled around 1,700tons of whole mackerel, most destined for customers in Eastern Europe or the Baltic

    region,says Sigursson. It has enabled us to pack larger fish that would otherwise

    have been very difficult to handle effectively,says Sindri Sigursson, quality andR&D manager at Sildarvinnslan processing plant in Iceland.

    Speed meets size

    GO TO:www.marel.com/speedbatcher

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    getting involved in how to make

    our production line as efficientas possible. They come up with

    innovative ideas on how to solvedaily problems, and train ouroperators in the maintenance and

    daily operation of both new and

    existing equipment,says NicolaTontini, Production & Quality

    Manager of Excellent Seafood.

    The first improvement using the

    new DPL slicing line 125 involved

    the handling of slices, now a mucheasier task as slices are spaced out

    evenly on the conveyor belt. This

    makes them very easy to pick up.

    Moreover, being able to slice the

    salmon at temperatures rangingbetween -4 and +4 C has made the

    production flow more dynamic. The

    optimum temperature is quicklyachieved in a refrigerated store, so

    it is not necessary to separate the

    production phases.

    Keeping the same temperature

    throughout the process also ensuresthat the final product is kept in

    quality condition vis--vis bacteria.

    A line offlexibility

    When Italian manufacturer

    Excellent Seafood in

    Avezzano, Italy decided to

    invest in a new slicing andpacking line for its salmon

    processing plant, Marel was

    the natural choice.

    Excellent Seafood s.r.l. startedprocessing smoked salmon in

    2010, and by 2011 production had

    reached six tons per week of variousfinished products.

    The company has been usingMarel processing equipment

    since 1994, and the DPL Dynamic

    Packing & Slicing Line 125 fulfillsits challenging requirements for

    slicing and packing smoked salmon,as well as other products such as

    swordfish portions and smoked

    tuna.

    Innovative solutions

    Excellent Seafood sees Marel asa leader in delivering innovative

    processing solutions. Marel doesnt

    just sell processing equipment.It also provides support by

    High performance

    The new line has significantly

    improved performance. The Geba

    slicer SC 125 V cuts fixed-weightslices to a high degree of accuracy.

    This precision dramatically increases

    yield by avoiding weight loss on thefixed-weight packages.

    Another advantage of the sliceris its ease of use. The multilingual

    touchscreen easily creates and

    stores processing programs for eachindividual product, which plays

    an important role in standardizing

    production.

    It is also simple for operators to very

    quickly change cutting parametersto fit the temperature and consis-

    tency of products, as well as switch

    between product groups.

    In addition, all production data is

    registered in the built-in CPU, mak-ing it easy to monitor daily produc-

    tion and calculate yield.

    On-line support

    The DPL slicing line has remoteonline service & support capability.

    Marel service engineers have helped

    Excellent Seafood to identify andsolve problems, adjust parameter

    settings that have been incorrectly

    programmed, etc. Service engineerscan also spot-check machines dur-

    ing processing to determine if they

    are working at peak performance.

    Excellent Seafood has achieved

    a high level of performance andflexibility after installing the DPL

    slicing line. Our expectations with

    this investment have certainly been

    fulfilled,says Nicola Tontini.

    Marels dynamic packing line now has a powerful new ally: Innova Production

    Management software that scrutinizes all key positions in the line, enablingprocessing control from your desk.

    The standard slicing and packing lines for salmon retail packing have longbeen a highly successful solution for Marel customers. Since introducing the

    Innova software option, however, this dynamic packing line has become a

    whole lot smarter, and more efficient.

    All data on fillets, pieces, weight, trim, etc. are registered and used for creat-

    ing reports, or for traceability by logging historical data. Moreover, produc-tion line weaknesses and strengths can now be easily identified and fixed to

    ensure an optimized processing line.

    Marel doesnt just sellprocessing equipment.

    They come up with ideas

    on how to solve daily

    problems

    Innovaa powerful ally

    ur expectationsth this investmentve certainly beenfilled.

    This precision dramatically

    increases yield by avoiding

    weight loss on the fixed-

    weight packages.

    GO TO:www.marel.com/slicing

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    CUSTOMER INSIGHT

    Higher-quality salmonfor customers worldwide

    When Norwegian salmonprocessor Bremnes

    Seashore embarked on amajor upgrade of itsBmlo plant, the projectincluded the installationof a Marel whole salmonpacking grader, followedshortly by a completegutting line powered byInnova productionmanagement software.

    Bremnes was founded in 1937 onthe island of Bmlo just off Nor-

    ways southwest coast as a seaweed

    reception plant. Since 1958, thecompany has been producing

    farmed salmon, and is a pioneer in

    Norways aquaculture industry.

    Today, Bremnes operates salmon

    farms at 22 locations in the Stavan-ger-Hardanger region, processing

    some 250 tons of live salmon daily

    about 50,000 fish into 100 differ-

    ent products sold worldwide, many

    of them under the companys own

    multi-award winning Salma and

    Bmlo brands.

    Upgrading value-added mix

    Bremnes Seashore recently em-

    barked on a major upgrade of itsBmlo plant, including the installa-

    tion in July 2011 of a Marel whole

    salmon packing grader. A fewmonths later a complete gutting

    line was added, with Marel graders

    ensuring the correct distribution offish into the gutting machines.

    This equipment, as well as all of theplants logistics, operates on Marels

    Innova production management

    software. Much more advancedthan the plants previous system, In-

    nova provides a complete overview

    and control of every stage of theproduction process, including qual-

    ity control, order processing and

    packing.

    At the same time, Innova provides

    Bremnescustomers with completetraceability for every fish from the

    time they are hatched until they

    leave the factory as a processed

    product.

    The main reasons behind the

    upgrade are to boost productioncapacity of gutted salmon, and

    expand production of value-added

    products, such as fillets, while main-taining our focus on high-quality

    whole-fish products,says process-

    ing manager Vidar Helvik.

    Our ultimate aim is to supply high-

    er-quality products for customersworldwide, with a much stronger

    value-added mix. We believe that

    Marel equipment and software willplay a key role in these efforts.

    Achieving optimum quality

    For salmon processors, speed

    and temperature are essential toachieving optimum product quality

    and consistency. To ensure this,

    Bremnes fish are kept at a constantyear-round temperature before

    being slaughtered, and high-speed

    processing keeps them at a quality-retaining low temperature.

    After slaughtering, the salmon are

    fed onto a Marel grader, whichweighs them to high accuracy

    before sending them to the gutting

    machines. They are then cleanedand stored in a buffer tank, where

    they are cooled to 2C before being

    cleaned once again.

    The salmon then pass through qual-

    ity control where they are examinedfor any defects in appearance,

    before entering a Marel whole-fish

    packing grader. They can then be

    channeled to freezing, value-addingfilleting, or direct to a box filling sta-

    tion for whole gutted salmon.

    Onward journey

    After being labeled, boxed and

    strapped, the processed salmonend their processing journey at the

    packing station, where a pair ofrobots transfer them onto pallets at

    a rate of 20 boxes per/min, for trans-

    fer to trucks which carry them off ontheir journey to customers.

    Our ultimate aim

    s to supply high-

    quality products for

    customers worldwide,

    with a much stronger

    value-added mix.

    Although were still getting to

    know the new system, it has already

    proved easier to handle than itspredecessor, and has many more

    features and enhanced flexibility.

    Were very pleased,s ays BremnesSeashore processing manager Vidar

    Helvik.

    For salmon processors, speed and temperature are essential to achieving optimum product quality and consistency.

    9

    GO TO:

    www.seashore.no

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    CUSTOMER INSIGHT

    The foodof the future

    The upgrade of our Bremnes plant,and the introduction of Marels

    packing grader and Innova produc-

    tion management software, are keyelements in our goal of continuing

    to produce high-quality fish, while

    increasing our mix of value-addedproducts such as fillets,says Bjrn

    Willy Sverud.

    The new system gives us the op-

    tion of processing several different

    types of products at the same time,resulting in an uninterrupted flow

    of product on-line, while Innova

    provides us with logistics relating toproduction planning, packing, label-

    ing and registration for a variety of

    purposes, among them traceability.

    For Bremnes SeashoreCOO Bj rn WillySverud, farmed salmoncan go a long way tosolving global foodshortages, with Marel

    technology playing a keyrole in his companysdrive for continuedquality, increasedefficiency, and value-added products.

    Each fish that leaves our factory

    can be traced back to the egg from

    which it was hatched, and the label-ing on our boxes has bar-coded

    data on a host of details, for exam-

    ple size, quality, tracking number,packing date/plant and shelf life.

    Farmed salmon is a healthy, nutri-tious food produced in a sustainable

    way in terms of breeding environ-

    ment, processing and stock. For me,it is the food of the future, and a

    means of feeding large populations

    in an economic and sustainableway.

    When it comes to conversion rates,no other form of food comes close:

    it takes only 100kg of feed to pro-

    duce 55kg of salmon fillets, which ismuch better than poultry and pork,

    and far healthier.

    Despite higher production costs

    in Norway as opposed to other

    European processors, we have adistinct advantage in that we have

    ready access to a constant supply of

    high-quality fresh fish, which doesnot have to be transported long

    distances for processing, as is the

    case, for example in Russia, Polandand China.

    Aquaculture is a young industry,

    and in some cases much maligned.In my opinion, this criticism is unfair,

    and most often based on misun-

    derstandings and lack of publicknowledge. I sometimes think that

    if agriculture, the basis of human ex-

    istence for the past 5,000 years, hadbeen discovered today, it wouldnt

    be allowed in many countries.

    As long as the salmon industry

    works together with nature as we

    should, and the worlds fishing na-tions approach their fisheries in a

    sustainable way, farmed salmon for

    me can be a sustainable and effec-tive way of solving the worlds food

    shortages,says Bjrn Willy Sverud.

    Although weve only been using Innova production management software for about two months,

    we already know that its a very good system. Its easy to understand, gives us excellent all-round

    production control, and provides us with an uninterrupted stream of key information,says BremnesSeashore production manager, Ronny Meling.

    We use Innova to program all equipment on the line. This includes the gutting machines andMarels whole-fish packing grader, which has parameters such as number of fish, size, and the flow

    and rate of production we want to achieve.

    Given the range of features it offers some of which were still discovering its a very easy system

    to use. Plus, it gives us a much higher level of automation and control than any other production

    software Ive ever seen,says Ronny Meling.

    Bjrn Willy Sverud

    High automationand all-round control

    GO TO:www.seashore.no

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    Controlling salmonlogistics

    The Bremnes Seashorelogistics team work

    together to make timework for them helped byInnova software.

    Take 250 tons of salmon processed

    into any one of up to 100 different

    products. Now take each order andmake sure that every one of the

    50,000 fish is dispatched to its

    correct destination on any one offour continents on time, to exact

    customer specifications, and with all

    the correct paperwork in place.

    This is the task faced by the

    Bremnes Seashore logistics teamevery day.

    Logistics is pressure

    Logistics is the place in the Bmlo

    plant where production ends, theroad begins, and pressure is a fact of

    life for logistics manager Bjarne

    Sortland and his close-knit logisticsteam of Anne Meling Brthen, Jihad

    Salih and Linn Hege E. Ekonster.

    Inside the plant, the team continu-

    ally monitors and evaluates activity

    on the production floor, and loadingbays, as salmon make their way

    through the processing line and

    emerge as completed orders readyfor delivery.

    Externally, they must liaise withcustomers, customs, haulage

    companies, and the many other

    agencies that are a fact of conduct-ing an export business, while

    ensuring that all necessary docu-mentation is completed on time

    and in perfect order.

    And all the while the clock ticks

    relentlessly. This is a place for cool

    heads and split-second timing.

    Innova eases pressure

    Like the rest of the Bremnes plant,

    the logistics department harnesses

    the power of Innova productionmanagement software to bring all

    these different and often

    competing threads together.

    Control,says Linn Hege, when

    asked what the introduction ofInnova has meant to the team.

    Total control,she adds. Its also

    much easier to use, and has a lotmore features than our previous

    production management system.

    Sitting here at my screen, I can

    monitor fish as it passes through the

    factory, including the Marel wholefish packing grader, and see exactly

    whats going on at any given time.

    If there are any unexpected hitches

    or delays likely to affect delivery

    schedules, I can react to themimmediately, or even see them

    coming before they actually occur.

    Its a very flexible system.

    Innova has also made prioritizing

    orders for dispatching much simplerand effective,adds Anne Meling.

    We know exactly when the trucks

    are coming, and can have every-thing ready for loading.

    User-friendly interface

    All the team agrees that the system

    has a short learning curve and iseasy to use.

    Anyone familiar with a Windows-

    based environment should have no

    problems learning to use Innova,says Jihad Salih. Its much more

    user-friendly and offers a lot more

    features than our previous produc-

    tion management system. It took

    me only about three weeks tobecome very comfortable with it.

    As highly skilled at their jobs asBjarne and his team may be, one

    thing they cannot do is make time

    stand still.

    There are two things we know we

    definitely cant do,he smiles. One isstop production, the other, stop the

    clock. Anything else well definitely

    have a go at.

    Unlike the Rolling Stones, the

    Bremnes team would never claim

    that time is on their side. However,by utilizing their skills, experience

    and the power of Innova, they forma vital link in a chain that begins in

    the breeding cages and ends with

    the dispatch of products that makeBremnes Seashore a by-word for

    quality and customer satisfaction on

    four continents.

    Sitting here at my screen, I . . . seeexactly whats going on at angiven time.

    CUSTOMER INSIGHT

    This is a placefor coolheads andsplit-secondtiming.

    13

    GO TO:

    www.marel.com/innova

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    The automaticedge

    Based in Zeebrugge, Belgium,Zeevisgroothandel Andr was

    founded in 1979 as a traditional

    seafood wholesaler. It initiallyestablished itself as a supplier of fish

    and fish products to street traders

    and speciality shops. That haschanged.

    Today, the company specializesin supplying the food-service

    sector professional kitchens and

    catering companies with fresh,frozen, smoked and marinated fish.

    This focus has led to ever-growing

    demand, and the need for increasedautomation.

    We chose Marels I-Cut 10 because

    both the machine and the companyinspired confidence,says Geert

    Vlietinck, ZeevisgroothandelAndr co-owner and foreign sales

    and purchasing manager. Their

    knowledge, experience and servicerecord were decisive. We never got

    the feeling we were pushed to buy.

    Small size big performance

    Small in size but big in performance,the I-Cut 10 performs a 3D scan

    of each fillet for length, width and

    height, before cutting each to

    precise specifications. This provenscanning system makes the I-Cut

    10 both highly flexible and cost-effective.

    Operating on Marels M3000platform, it can be programmed

    to cut to multiple patterns, for

    example three 200gr piecesfrom a single fillet and as many

    125gr pieces as possible from the

    remainder.

    Improved product quality and

    extended shelf-life are also majorbenefits, as increased automation

    means less manual handling and

    better quality end-products.

    This machine saves a lot of manual

    labour. Our people can nowconcentrate on really skilled work

    such as filleting,says Vlietinck.

    Yield is also much higher becausethe I-Cut 10 calculates the best

    cutting patterns automatically, so

    there is less waste. We get the mostout of each fillet.

    Controlled and labeled by

    INNOVA

    Marels Innova production

    management software system offers

    a Portioning Module that allows forremote programming, controlling

    and real-time monitoring and

    reporting on actual performance.

    By using the yield figures

    generated by I nnova, we cannow purchase our raw material

    according to order, a big plus

    given that 70% of the cost of fishnowadays lies in the raw material

    itself,says Vlietinck.

    Zeevisgroothandel Andr also

    offers customers the option of MAPpackaged portioned fish, complete

    When Belgian fish processor

    Zeevisgroothandel Andr

    began researching a means of

    automating its portioning

    operation with the goal ofimproving yield, throughput

    and quality the company

    found the solution at Marel.

    The choice: an I-Cut 10

    Portioning Machine.

    GO TO:www.marel.com/wpl9060

    with customised labeling generated

    by Innova software.

    Theres definitely a growing

    demand for packaged fish,saysco-owner and purchasing manager

    Eric Cobbaert. Its leak- and odour-

    free, and many deli shops and evenbutchers are now turning to us for

    fish.We made the right

    choice going with Marel.

    Increased capability forWPL9060 Weigh Price LabelerThe Marel WPL9060 represents a new generation

    of reliable, accurate, easy to use, time-saving

    weigh price labelers that can operate for longperiods without interruption. It employs the very

    latest technology and class-leading design to

    provide excellent performance at a competitiveprice.

    This unit delivers low running costs withlong print-head life across a wide range of

    applications and industries. A new, long weigh

    table version enables the WPL9060 to handlepacks of up to 600mm long at speeds of up to 30

    packs/min, which greatly increases its flexibility.

    The WPL9060 can operate as a standalone

    machine, or it can be integrated with a range

    of manual or automatic production lines, aswell as I nnova, Marels intelligent production

    management software.

    GO TO:www.marel.com/icut10

    GO TO:www.zeevisandre.be

    ZEEV ISG RO O TH AN D EL

    N A A M L O Z E V E N N O O T S C H A P

    LA N T RA A T 17 Z EE R E - EL I

    . + 7 + 7. z v i s n r . in f z v i s n r .

    We made theright choice goingwith Marel.

    We chose Marels I-Cut 10 because

    both the machine and the company

    inspired confidence.

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    From the start, innovation has

    been a key element in Marels

    growth. Today, the company is

    the leading global provider of

    advanced integrated equipment,

    systems and services to the fish

    industry. About 6% of annual

    revenue is earmarked to its

    research & development teams,

    which work closely with custom-

    ers in fish processing.

    Research is key

    Marel believes that it is critical to

    understand the underlying

    mechanisms of why things work

    or why things do not work before

    transferring knowledge into

    equipment. This includes, for

    example understanding bone

    Research is the core

    6% of annual revenue earmarked R&D

    connection and muscle physiology,

    pre- and postmortem, when

    modeling chilling curves.

    Only a thorough understanding of

    the principles and mechanisms

    makes possible the development of

    transformational breakthrough

    technologies, such as SuperChill for

    ground fish and Automatic Pinbone

    Removal for pre-rigor salmon and

    cod. These are two examples of

    completely new approaches based

    on research work.

    Contributing to the industry

    Conducting fundamental research is

    an integral part of Marels long-term

    approach and commitment to

    product development, and a core

    asset of the Innovation Team.

    Moreover, research is often

    conducted in close collaboration

    with universities and research

    centers in various countries.

    Several members of the research

    team have international reputations

    within the industrial and scientific

    community, and are members of

    scientific boards and working

    groups. This is also reflected by

    frequent invitations for presenta-

    tions at international congresses

    and symposia around the world.

    The newest members to Marels research team in Iceland the companys Industry Center for the development and

    manufacture of advanced equipment for the fish industry are Kristn Anna rarinsdttir and Kristn Lf Valtsdttir.

    Analyzing fish skeletons as part of automatic and semi-automatic pinbone removal.

    F CUSON RESEARCH

    Kristn Annahas a Ph.D. in Food

    Engineering from Lund University, and

    B.S. and M.S. degrees in Food Science

    from the University of Iceland.

    Kristn Lfhas a M.S. degree in

    Mechanical Engineering, and a B.S. in

    Industrial Engineering, from the

    University of Iceland.

    Both will be involved in research

    projects aimed at developing solutions

    for fish processing. Marel is currently

    working on technologies and equip-

    ment to remove pinbones from fish

    fillets automatically or semi-automati-

    cally.

    Latest members

    We are pleased that they have joined our product-develop-ment team, particularly since we are working on some very

    exciting projects,says Kristjn Hallvarsson, Marels Director

    of Product Development.

    About 15% of the companys turnover is generated by sales

    and services to the fish processing industry, and the core for

    Marels success is its uninterrupted dedication to product

    development in cooperation with our customers. The

    company was originally founded to increase productivity,

    and that is still our objective.

    The Marel Research Team consists of

    a group of international scientists andprofessionals with specialties ranging

    from biology and agricultural science to

    process and mechanical engineering andfood sciences. Together, they cover the

    complete supply chain from slaughter to

    packing, linking fundamental research topractical applications.

    TEAMWORK

    It is critical to under-stand the underlyingmechanisms

  • 8/13/2019 Fish Insight 2012 Web Lowres-Ai

    10/10

    www.marel.com

    Global leaderMarel is the leading global providerof advanced equipment, systems and

    services for the fish, meat, poultry

    and further processing industries. Our

    brands Marel, Stork Poultry Processing

    and Townsend Further Processing

    are among the most respected in theindustry. United in

    one company, we offer our customers

    the convenience of a single source for

    products to meet their every need.

    With offices and subsidiaries in over 30

    countries and a global network of more

    than 100 agents and distributors, we

    work side-by-side with our customers to

    extend the boundaries of food processing

    performance.

    Seafood Processing Europe

    Value Adding Event

    BTA

    Further Processing Fish Event

    ProPak Asia

    Nor-Fishing

    Foodtech Packtech

    Conxemar

    Agroprodmash

    AquaSur

    Scanpack

    Pacic Marine Expo

    Marel Seafood ShowHow

    China Fisheries and Seafood

    FoodPharmatech Eurotier

    Marel Salmon ShowHow

    Exhibition

    24-26 April 2012

    25-26 April 2012

    15-18 May 2012

    June 2012

    13-16 June 2012

    14-17 August 2012

    25-27 September 2012

    02-04 October 2012

    08-12 October 2012

    10-13 October 2012

    23-26 October 2012

    November 2012

    November 2012

    06-08 November 2012

    13-15 November 201213-16 November 2012

    February, 2013

    Dates

    Brussels, Belgium

    Boxmeer, the Netherlands

    Barcalona, Spain

    Boxmeer, the Netherlands

    Bangkok, Thailand

    Trondheim, Norway

    Auckland, New Zealand

    Vigo, Spain

    Moscow, Russia

    Puerto Montt, Chile

    Gothenburg, Sweden

    Seattle, USA

    Seattle, USA

    Dalian, China

    Herning, DenmarkHannover, Germany

    Norresundsby, Denmark

    Location

    Lets meetEvery year, Marel participates at numerous fish industry tradeshows worldwide, in

    addition to organizing a number of in-house events at various venues.

    Our annual Salmon ShowHow in Norresundsby, Denmark is by far the largest of its

    kind. It highlights all the latest Marel standard and standalone equipment as well as

    fully integrated systems designed for salmon processing.

    For many Marel customers, attending the salmon ShowHow has become a must,

    attracting more than 200 key decision makers from leading companies worldwide.

    We are also pleased to see many new people joining us every year.

    We would like to

    welcome you to meet

    us at any of the

    following tradeshows

    or in-house events.