FISHFISH CHEFSCHEFS

THETHE

FPD 2003FPD 2003

From Supreme Executive StadiumFrom Supreme Executive Stadium

© FPD Media Corporation

FISH CHEF GREEKFISH CHEF GREEK

Fish Chef Greek is Fish Chef Greek is the Glorious Founder the Glorious Founder of Fish Products Dayof Fish Products Day

Mediterranean flavors Mediterranean flavors such as sun-dried roe such as sun-dried roe are the highlight of are the highlight of Fish Chef Greek's Fish Chef Greek's workwork

FISH CHEF OFFSHOREFISH CHEF OFFSHORE

Routes his Routes his ingredients through ingredients through freezers in the freezers in the Bahamas for added Bahamas for added flavorflavor

FISH CHEF NEW ORLEANSFISH CHEF NEW ORLEANS

Holder of Supreme Holder of Supreme Executive Executive Committee's highest Committee's highest awards for lifetime awards for lifetime Fish Product Fish Product AchievementAchievement

FISH CHEF HILTONSFISH CHEF HILTONS

Travels the world Travels the world seeking gourmet fish seeking gourmet fish product recipesproduct recipes

Famous Quote: "If Famous Quote: "If we'd had cholesterol, we'd had cholesterol, we would have fried we would have fried it"it"

MyFavorite!

FISH CHEF ST LOUISFISH CHEF ST LOUIS

Famous for Famous for Midwestern dishesMidwestern dishes

Uses a secret Uses a secret ingredient rumored to ingredient rumored to be Mendota water.be Mendota water.

Made it through the Made it through the year without a quote year without a quote of the month?of the month?

FISH CHEF MAYBERRYFISH CHEF MAYBERRY

Confuses his Confuses his opponents by really opponents by really bad singing and bad singing and disgusting actsdisgusting acts

Secret ingredient Secret ingredient rumored to be little rumored to be little lobsters – possibly lobsters – possibly alive or deadalive or dead

FISH CHEF AUSTRALIAFISH CHEF AUSTRALIA

Returns to Fish Returns to Fish Products Day like a Products Day like a boomerangboomerang

The supreme executive committee joyfully announcesThe supreme executive committee joyfully announces

Waterborne Products Waterborne Products OrganizationOrganization

Bate Castor - Group Vice Bate Castor - Group Vice PresidentPresident

Et Crustaceans - Vice President and General Et Crustaceans - Vice President and General Manager, Sauces, Marinades, and CondimentsManager, Sauces, Marinades, and Condiments

Dr. Gil Breather - Director, Sales and Marketing, Dr. Gil Breather - Director, Sales and Marketing, SaucesSauces

Boyle DeCrabb - Director, Red SaucesBoyle DeCrabb - Director, Red Sauces

Redd Crawfish - Director, White SaucesRedd Crawfish - Director, White Sauces

Dr. Doug Posthole - Director, Sauce Technology Dr. Doug Posthole - Director, Sauce Technology (reports functionally to Dr. Pond, Vice President, (reports functionally to Dr. Pond, Vice President, Waterborne Technology)Waterborne Technology)

Sauces, Marinades, and Condiments BU, Sauces, Marinades, and Condiments BU, ContinuedContinued

Terry Ocky - Director, MarinadesTerry Ocky - Director, Marinades

I. P. Heinz LVII - Director, Marinade ingredientsI. P. Heinz LVII - Director, Marinade ingredients

Dr. Sake Soak - President, Marinating Process Dr. Sake Soak - President, Marinating Process Improvements (reports on site issues to Ima Squid)Improvements (reports on site issues to Ima Squid)

Sauces, Marinades, and Condiments BU, Sauces, Marinades, and Condiments BU, ContinuedContinued

Wendy Shore - Director, Condiments BusinessWendy Shore - Director, Condiments Business

Ben Seasick – Asian Regional Condiment Business Ben Seasick – Asian Regional Condiment Business ManagerManager

Win Fishin –American Regional Condiment Business Win Fishin –American Regional Condiment Business DirectorDirector

Bertha Boat – EMEA Regional Condiment Business Bertha Boat – EMEA Regional Condiment Business DirectorDirector

Soups, Gumbo, and JambalayaSoups, Gumbo, and Jambalaya

Don Lifejackets - Vice President and General Manager, Don Lifejackets - Vice President and General Manager, Soups, Gumbo, and JambalayaSoups, Gumbo, and Jambalaya

Oyster Shucca - Business Unit Manager, Soup Oyster Shucca - Business Unit Manager, Soup

Dr. Gigg Frog – Business Unit Manger, GumboDr. Gigg Frog – Business Unit Manger, Gumbo

Marina Trawler - Business Unit Manager, JambalayaMarina Trawler - Business Unit Manager, Jambalaya

Waterborne TechnologyWaterborne Technology

Dr. Fellin Pond - Vice President, Waterborne Technology Dr. Fellin Pond - Vice President, Waterborne Technology (reports functionally to Dr. Stan Ondeck)(reports functionally to Dr. Stan Ondeck)

Dr. Stan Ondeck - Director, ICAST initiativeDr. Stan Ondeck - Director, ICAST initiative

Inet Guppies - Vice President, EatFishFirst ProgramInet Guppies - Vice President, EatFishFirst Program

Wade Bays, President, Accurate DispersionsWade Bays, President, Accurate Dispersions

-25

-20

-15

-10

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5

10

15

20

25

0 10 20 30 40 50 60 70 80 90

Cumulative Aroma, # fresh air turnover required

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YFPD “Turtle Chart” 2003

Gumbo

Lobster

Fried Clams

Sardines

Old Socks

Cuttlefish

Seaweed

To RIMBO

Earnings to Zero

Underperform

Grow Differentiated Products and EFO

Optimize Odor and Evaluate Vertebrae

Great Moments in Fish Great Moments in Fish Products Day HistoryProducts Day History

Brought to you by the Fish Brought to you by the Fish Products Day Institute for Products Day Institute for

Remembering things like thisRemembering things like this

Great Moments in FPD HistoryGreat Moments in FPD History

1988-Steve Janulis mixes caviar and 1988-Steve Janulis mixes caviar and cherriescherries

1988 Randy Van Der Aa and John Calvert 1988 Randy Van Der Aa and John Calvert proclaim first-ever “Fish Products Day”proclaim first-ever “Fish Products Day”

1990 Victor and Theo eat the live goldfish1990 Victor and Theo eat the live goldfish

Great Moments in FPD HistoryGreat Moments in FPD History

1991 Fish Products Day decorating is born 1991 Fish Products Day decorating is born (spawned?) when Jim McGehee brings in (spawned?) when Jim McGehee brings in the “mess ‘o trout” light set.the “mess ‘o trout” light set.1994 First chocolate items shaped like fish 1994 First chocolate items shaped like fish allowed in FPDallowed in FPD1995 Filter Products Division forced by the 1995 Filter Products Division forced by the Supreme Executive Committee to change Supreme Executive Committee to change its nameits name

Great Moments in FPD HistoryGreat Moments in FPD History

1995 Special FPD attire first used by Joe 1995 Special FPD attire first used by Joe Parker (fish shirt) and Andy Richards (fish Parker (fish shirt) and Andy Richards (fish tie)tie)

1995 “Floppin’ Fish” becomes first battery-1995 “Floppin’ Fish” becomes first battery-powered FPD decorationpowered FPD decoration

1995 FPD Museum, secretly collecting 1995 FPD Museum, secretly collecting artifacts since 1990, open to the publicartifacts since 1990, open to the public

Great Moments in FPD HistoryGreat Moments in FPD History

1996 First FPD Cartoon Caption Contest1996 First FPD Cartoon Caption Contest1997 FPD Annual Awards Formalized with 1997 FPD Annual Awards Formalized with “Traveling Trophies”“Traveling Trophies”1997 Ed Cwirko Brings Dried Squid from 1997 Ed Cwirko Brings Dried Squid from Japan (for decoration). Rob Lin Begins Japan (for decoration). Rob Lin Begins eating iteating it1997 FPD Media is spawned by first-ever 1997 FPD Media is spawned by first-ever FPD Powerpoint Presentation.FPD Powerpoint Presentation.

Great Moments in FPD HistoryGreat Moments in FPD History

1997 First-ever FPD Teleconference with 1997 First-ever FPD Teleconference with Eastman escapeesEastman escapees1998 First-ever Cash Paid to Eat Something 1998 First-ever Cash Paid to Eat Something Disgusting at FPD. Idea later copied by reality Disgusting at FPD. Idea later copied by reality TV showsTV shows1998 First-ever FPD participation by a full 1998 First-ever FPD participation by a full Department (DDL)Department (DDL)1999 First-ever Post-FPD Layoffs. FPD 1999 First-ever Post-FPD Layoffs. FPD Partcipants SparedPartcipants Spared

Great Moments in FPD HistoryGreat Moments in FPD History

2000 First-ever FPD Website. 2000 First-ever FPD Website.

2000 Web-based activities result in First-2000 Web-based activities result in First-ever Security Investigation of FPD by ever Security Investigation of FPD by EastmanEastman

2000 First-ever FPD soundtrack used 2000 First-ever FPD soundtrack used

2000 Rob Lin finishes eating the dried 2000 Rob Lin finishes eating the dried squid brought from Japan in 1997squid brought from Japan in 1997

Great Moments - 2001Great Moments - 2001

First-ever ASPEN Fish-Product Based PropertiesFirst-ever ASPEN Fish-Product Based Properties

Great MomentsGreat Moments

2001 Fish Products 2001 Fish Products Day Commemorative Day Commemorative Statue UnveiledStatue Unveiled

2001 First Ever 2001 First Ever Environmental Environmental Investigation of Investigation of CR-7072 CR-7072

Great Moments in FPD HistoryGreat Moments in FPD History

2002 – Another stupid 2002 – Another stupid business book business book attempts to capitalize attempts to capitalize on Fish Products Dayon Fish Products Day

2003 – Unable to 2003 – Unable to Compete, Wal-Mart Compete, Wal-Mart quietly removes "Fish quietly removes "Fish Products" signs from Products" signs from its frozen food sectionits frozen food section

Is that edible?Is that edible?

See You Next Year!!!See You Next Year!!!