fischtank marketing and pr for technology companies
TRANSCRIPT
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FischTankCapabilities Overview for Technology Companies
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Introduction
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About FischTank• Founded in 2013• Headquartered in New York City• Former journalists on staff• Full service marketing and communications• Leadership• Eric Fischgrund (Founder)• Matt Bretzius (President)
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What We Do
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Simply put, FischTank works with its clients to develop messaging, implement marketing and communications campaigns, reach target audiences, and drive results that resonate with the media, investors, sales channels, clients, and consumers.
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Services Offered
• Public Relations• Corporate Positioning• Content Writing• Digital Marketing
• Web Development• Social Media• Graphic Design• Internal Messaging
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Industries We Serve
• Technology• Sustainability & Green
Technologies• Financial Services• Investment Groups and
Offerings
• Biotech• Non-Profits• Professional Services• Real Estate• Public Affairs
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Media Relations
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Why Public Relations?• Improve brand credibility• Drive lead generation• Increase investor
awareness and exposure• Communicate to
customers and clients• Maintain shareholder
communications• Increase website traffic
• Establish expert leadership• Create marketing
touchpoints• Strengthen online profile• Effective sales tools• Improve corporate culture • Support transparency
and self-awareness
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Our Process
Analyze message and determine
strategyIdentify
audienceCultivate
media relationship
Achieve media
coverageBroadcast
results
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Differentiators: A Creative Approach
How do we do it?
Strong messaging
Leverage data
Know the news
Media relationships
A smart approach
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Differentiators: Marketing FirstThe FischTank considers itself an extension of its clients’ marketing arms. When we secure a media placement, the job is not over. We work with our clients to prepare, optimize, and execute their marketing strategies so that campaigns no longer fall upon deaf ears.
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Track record of results: Announcements
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Track record of results: Thought Leadership
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Track record of results: Driving deal-flow
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Thank You!