first steps to mobile sites and apps

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First Steps to Mobile Sites and Apps Eugene Myasushkin, Chief Marketing Officer at QuartSoft ©2012. QuartSoft Corp. www.quartsoft.com

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Mobile devices became a major part of business so we can't ignore them any longer. How to convert these mobile visitors and ensure the best user experience for them? What should you consider first mobile site or an app? We'll discuss these and other issues in the upcoming webinar.

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Page 1: First Steps to Mobile Sites and Apps

First Steps to Mobile Sites and Apps

Eugene Myasushkin,Chief Marketing Officerat QuartSoft

©2012. QuartSoft Corp. www.quartsoft.com

Page 2: First Steps to Mobile Sites and Apps

7 reasons to invest in mobile marketing

• Consumers are already there• A full-fat website looks awful on a mobile phone• Second screening is a fact of life• Your competitors are already doing it• That mobile in your hand is not a mobile –

and it knows where you are• It’s the web all over again• The numbers say it all

©2012. QuartSoft Corp. 2www.quartsoft.com

Page 3: First Steps to Mobile Sites and Apps

Big picture

3©2012. QuartSoft Corp. www.quartsoft.com

Page 4: First Steps to Mobile Sites and Apps

Big picture

4©2012. QuartSoft Corp. www.quartsoft.com

Page 5: First Steps to Mobile Sites and Apps

Big picture

5©2012. QuartSoft Corp. www.quartsoft.com

Page 6: First Steps to Mobile Sites and Apps

Mobile site or Mobile app – which way to go?

6©2012. QuartSoft Corp. www.quartsoft.com

Page 7: First Steps to Mobile Sites and Apps

Mobile site or Mobile app – which way to go?

7©2012. QuartSoft Corp. www.quartsoft.com

Page 8: First Steps to Mobile Sites and Apps

How to get started – Keep it simple !

8©2012. QuartSoft Corp. www.quartsoft.com

desktop mobile

Site Map

Page 9: First Steps to Mobile Sites and Apps

How to get started – Think about UI!

9©2012. QuartSoft Corp. www.quartsoft.com

Page 10: First Steps to Mobile Sites and Apps

How to get started – Leverage cutting edge technology

10©2012. QuartSoft Corp. www.quartsoft.com

Page 11: First Steps to Mobile Sites and Apps

Right mobile website approach

11©2012. QuartSoft Corp. www.quartsoft.com

http://www.barackobama.com/

Page 12: First Steps to Mobile Sites and Apps

Wrong mobile website approach

12©2012. QuartSoft Corp. www.quartsoft.com

Page 13: First Steps to Mobile Sites and Apps

How to promote your app

©2012. QuartSoft Corp. 13www.quartsoft.com

Page 14: First Steps to Mobile Sites and Apps

How to promote your app

©2012. QuartSoft Corp. 14www.quartsoft.com

Page 15: First Steps to Mobile Sites and Apps

How to promote your app

©2012. QuartSoft Corp. 15www.quartsoft.com

Page 16: First Steps to Mobile Sites and Apps

Useful Tools

16©2012. QuartSoft Corp. www.quartsoft.com

Page 17: First Steps to Mobile Sites and Apps

Questions? Thanks!

Eugene Myasushkin Chief Marketing Officerat QuartSoft

Тel.: +380 (95) 013-06-15

[email protected]@jackmyasushkin

17©2012. QuartSoft Corp. www.quartsoft.com