first presentation research and planning

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Page 1: First presentation research and planning
Page 2: First presentation research and planning

Make the first two pages of a local newspaper along with:

A poster for the newspaper. Two hyperlinked pages from the papers

website.

Page 3: First presentation research and planning

Local Chelmsford residents People who already read newspapers such as

the Echo and the Gazette People aged 18+ (newspaper readers tent to be

older)

I decided that I do not want a specific audience other than people living in the local area, so I will ain to target it at a wide range of people.

Page 4: First presentation research and planning

First two pages of a local newspaper

I want to make my newspaper attractive for the local community but I will still need to keep to the

usual newspaper conventions. I will use stories that will would interest a range of

people rather than just focusing on one topic. I will include stories that effect the local public and

will also interest them: Council issues

Local entertainment Sport stories

Page 5: First presentation research and planning

I will use the same stories from my newspaper as a summery for the

website.

I will again have to stick to the usual

conventions of a newspapers and their

websites.

Page 6: First presentation research and planning

•The poster for my newspaper will just be introducing what it is.

•I want it to stand out- to make the public interested in it

•I also want the strap line to be something that will stick with the people who see it, so they remember it and my newspaper.

Page 7: First presentation research and planning

  When making my newspaper there will be certain rules I will need to follow, from the stories,

content and pictures to avoid offence and to insure professional standards in my product. These are the 16 points from The Press Complaints Commissions with the code I will need to follow:

Accuracy Opportunity to reply

Privacy Harassment

Intrusion to grief or shock Children

Children in sex cases Hospitals

Reporting of crime Clandestine devices and subterfuge

Victims of sexual assault Discrimination

Financial journalism Confidential sources

Witness payments in criminal trials Payment to criminals

Page 8: First presentation research and planning

•This is a cover from the Echo newspaper.

•The logo stands out amongst all of the stories.

•All of the headlines have been made very bold- each one in

different colours.

•There is a lot on the cover- main stories, pictures and adverts.

Page 9: First presentation research and planning

•This is the home page from the Southend Echo newspaper-the

same paper as the cover

•The first thing you look at is the newspaper logo as they have made it big and bright, so I people know

and remember what they are reading.

•It clearly has a lot going on, with different links and stories

•There are also a lot of eye-catching advertisements, which I

plan to include in my own website.

Page 10: First presentation research and planning
Page 11: First presentation research and planning

Skeleton of each product (newspaper, website and poster)

Write stories for both newspaper and website Come up with logo and strap line for newspaper

Design poster Take pictures

Design final layout of website and newspaper Put together all products with stories and

pictures Evaluation