first general entertainment premium hd japanese tv channel in singapore ®® copyright © 2014 j...
TRANSCRIPT
FIRST GENERAL ENTERTAINMENT
PREMIUM HD JAPANESE TV CHANNEL IN SINGAPORE
® ®
Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.
AN INTERSTITIALS CONCEPT PROPOSAL FOR PRIME TRAVEL
Client: Prime TravelTarget Audience: Affluent PMEBs 20-40s , Free Independent travelers, HELLO! JAPAN viewers (18 – 55 years old)Area(s) of Promotion: TokyoFormat: Short form (Interstitials) Period: August – DecemberObjectives: •To position Prime Travel as the agency to go to when consumers think about going to Tokyo. •To instill brand preference and brand recall for Prime Travel. •To showcase and educate viewers the best of Tokyo and create awareness, instill interest and desire and encourage action
2CLIENT’S BRIEF
'’‘‘
1. Tokyo Station (overview)
2. Tokyo Station – Ekiben
3. Shinjuku4. mAAch ecute5. Hotel Chinzanso6. Hakone Kowakien
Yunessun 7. LUMINE Est (for the
ladies)8. LUMINE Est (for the
family)9. Ikebukuro10.Travel Tip – Useful
Signs11.Best of Tokyo –
Hippie Tokyo12.Best of Tokyo –
Tokyo at Night
3THE 12 INTERSTITIALS
'’
‘‘WHAT YOU WILL BE SEEING
The coverage given to Tokyo Station
will span over two interstitials.
The first presents it as a destination,
highlighting a select few of the exciting
things that one can find there.
The second then focuses on a special
aspect of the Japanese culture – the
ekiben. In this interstitial, viewers will be
given a visual treat of the colourful and
delicious ekibens gathered from all
around Japan.
4THE 12 INTERSTITIALS -
CONCEPTS
'’
‘‘1. & 2. – TOKYO STATION
A familiar name to most fans of Japan,
Shinjuku’s beauty will be illustrated
through the coverage of the various
options that it has to offer.
5THE 12 INTERSTITIALS -
CONCEPTS
'’
‘‘3. SHINJUKU
Viewers of HELLO! JAPAN will be
introduced to one of the newer place of
interest in Tokyo in our feature of
mAAch ecute. A highlight will be the
N3331 café, which boasts to be the café
nearest to the train tracks!
4. mAAch ecute
The oasis in the bustling city of Tokyo.
Viewers will be taken through a tour of
this luxury hotel, from its exquisite
garden to the lavish meals.
6THE 12 INTERSTITIALS -
CONCEPTS
'’
‘‘5. HOTEL CHINZANSO
An exciting destination, just a couple of
hours away from Tokyo, offering the
perfect combination of the traditional
and the modern. HELLO! JAPAN viewers
will see for themselves the appeal of
Hakone Kowakien Yunessun in this spot.
6. HAKONE KOWAKIEN YUNESSUN
Featuring 3 carefully chosen fashion
brands and a buffet with a huge
selection of desserts, female viewers will
get to know the shopping haven known
as LUMINE EST.
7THE 12 INTERSTITIALS -
CONCEPTS
'’
‘‘7. LUMINE EST (for ladies)
At LUMINE EST, it’s not just the females
who will leave happy. The comprehensive shop range
ensures that the needs of the husbands
and children get fulfilled as well!
8. LUMINE EST (for families)
A name often left out from the Tokyo
itinerary, viewers will be introduced to
Ikebukuro in this interstitial. The
character of this bustling city center will
be shown through the shops featured.
8THE 12 INTERSTITIALS -
CONCEPTS
'’
‘‘9. IKEBUKURO
Worried about visiting a country whose
language you do not speak? In this
installment, we bring the viewers some
survival signs. No more fear of not
speaking Japanese!
10. TRAVEL TIP – USEFUL SIGNS
This one’s for travelers who want
something different from the typical
Tokyo itineraries. Get to know
Shimokitazawa and Kichijoji, two of the
hippest neighbourhoods in the city.
9THE 12 INTERSTITIALS -
CONCEPTS
'’
‘‘11. BEST OF - HIPPIE TOKYO
Not to be left out is Tokyo after the sun
sets. The city comes alive with the
boisterous alleys that dot the city and
the curious entertainment scene that
fully brings across the idea of what’s
available “Only in Japan”.
12. BEST OF - TOKYO AT NIGHT
We begin with a brief introduction of
Tokyo Station, one of the busiest
stations in the city.
More than just a transportation hub, it is
also a cultural property rich in history.
Now restored to its former glory, Tokyo
Station is fast becoming one of the more
popular destinations in Tokyo.
10THE 12 INTERSTITIALS - FLOW
'’
‘‘TOKYO STATION (OVERVIEW)
If it’s your first time in Tokyo, Tokyo Station is
a great place to start your trip with. The JR
EastTravel Service Center at the station
provides a wide spectrum of services, ranging
from travel information to luggage storage
services.
Don’t worry if you don’t speak Japanese –
being a travel facility specially catered for
tourists, the Service Center is staffed by team
who can speak English, Chinese and Korean.
11THE 12 INTERSTITIALS - FLOW
'’
‘‘TOKYO STATION (OVERVIEW)
After arming yourself with all that you
need for your trip, it’s time to take a look
around the station.
One must-go area in the station is the
Ichibangai, where you will be spoilt for
choice. The Character Street is all your
favourite characters brought together,
and if you are a huge fan of Japanese TV,
you’ll be pleased to know that the major
broadcasters have stores here as well.
Move on to the Okashi Land for your
favourite snacks, sweets and more!
12THE 12 INTERSTITIALS - FLOW
'’
‘‘TOKYO STATION (OVERVIEW)
Having made both yourself and your
tummy happy, check into the Tokyo Station
Hotel, directly connected to the station.
A designated Important Cultural Property
of Japan, the hotel offers you more than
just a comfortable night’s stay. Immerse
yourself in its deep heritage, and feel
Tokyo for yourself, the 100 years of history
behind this iconic buiding.
13THE 12 INTERSTITIALS - FLOW
'’
‘‘TOKYO STATION (OVERVIEW)
If your impression of onsens is one of
traditional indoor and outdoor baths,
Hakone Kowakien is set to change your
mindset.
Just a couple of hours away from Tokyo,
Hakone Kowakien Yunessun is a hot spring
spa resort and a water amusement park all
in one!
14THE 12 INTERSTITIALS - FLOW
'’
‘‘HAKONE KOWAKIEN YUNESSUN
Go all out to have fun at the amusement
park area of Yunessun, where you’ll be
welcomed by a whole myriad of theme
spas!
If green tea, red wine and coffee spas are
not enough to excite you, the monthly
special ensures a surprise with every visit.
For those who have always been shy about
having to enter onsens naked, here’s good
news for you! Swim suits are perfectly
okay at this section of Yunessun.
15THE 12 INTERSTITIALS - FLOW
'’
‘‘HAKONE KOWAKIEN YUNESSUN
For those who prefer traditional onsens,
the Mori no Yu section will be perfect for
you.
Equipped with onsens both indoors and
outdoors, and even private ones, you’ll
definitely find one that can take all your
weariness away.
The thoughtful wrist band system at
Hakone Kowakien Yunessun also means
you don’t have to worry about losing the
keys to your lockers. Sounds good so far?
16THE 12 INTERSTITIALS - FLOW
'’
‘‘HAKONE KOWAKIEN YUNESSUN
For those of you on a day trip, you can then take the evening bus back, and continue to enjoy the sights and sounds of Japan in Tokyo.
If you would prefer to a more relaxed trip, check into Hotel Kowakien, where you can catch up on rest before heading back to Tokyo for more fun.
14THE 12 INTERSTITIALS - FLOW
'’
‘‘HAKONE KOWAKIEN YUNESSUN
Japan Office3F, Ginza Kodera Building
8-14-5 Ginza, Chou-kuTokyo, 104-0061 Japan
Tel: +81(0)3-6264-0264Fax: +81(0)3-6264-0265
Singapore Office177 River Valley Rd #05-11 Liang CourtSingapore 179030Tel : +65-6336-5679Fax : +65-6336-4766
15INFORMATION
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J Food & Culture TV Pte. Ltd.
Email: [email protected]://www.jfctv.com
http://www.hellojapantv.comthankyou
Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.