APROJECT REPORT

ONMARKETING STRATEGY OF

HERO HONDA

Submitted in the partial fulfillment of requirement for the

award of degree inBachelor Of Business Administration (BBA)

Supervised by Submitted By Mrs. Bindu Deepak Kamboj Enrolement No.08511134003 BBA PART-III

Submitted toDIRECTORATE OF DISTANCE EDUCATION

GURU JAMBHESHWAR UNIVERSITYSCIENCE & TECHNOLOGY

HISAR-125001

DECLARATION

I Deepak Kamboj, Class BBA –III hereby declare that the project entitled “MARKETING

STRATEGY” HERO HONDA PVT. LTD. is an original work and the same has not

been submitted to any other institutions for the award of any other degree. The feasible

suggestion has been duly incorporated in consultation with the supervisor.

Deepak Kamboj

ACKNOWLEDGEMENT

I would like to thank Mr. assigning me a project to work on and for the help and

guidance offered by them during my project work. Working with them was really

a very good & learning experience. I would like to thank all other staff members

of HRD Dept, without their help it would have very difficult for me to carry out

any of my work successfully.

My thanks to all the financial advisors of Hero Honda especially Mr. Narender

(Regional Mkt. Manager) who helped me get over my hard times during my

sales job, I can never forget his support and encouragement.

I also thank to Mrs. Bindu, who give me opportunity to work with Hero Honda. It

increases my knowledge about markets in which future will be struggle. A

company’s implant welfare facilities have been kept in the course curriculum of

the management program, so that the candidates can get to know about the

corporate world, industries. Also one gets a chance to visualize practically what

has been taught theoretically. The welfare facilities in a reputed concern like

Crew were itself a great learning experience

Deepak Kamboj

EXECUTIVE SUMMARY

Besides the theoretical curriculum, practical training in any

organization gives an exposure to the student. Project is a temporary

endeavor undertaken to create a unique project or service. This training in

the company gave an exposure to me and helped me to learn various aspects

of the company.

After pursing the survey, report has been divided into various chapters

viz. introduction to the topic, which explains the topic with all aspects.

Introduction of the targeted company, tells about its products and profile.

Methodology that has been adopted for the study and objectives of the study,

sorted out data has been presented in the following chapter and it’s graphical

presentation and interpretation. In the end, observations observed during the

study and wrapped into conclusion.

Deepak Kamboj

PREFACE

Marketing should not be looked upon in a vacuum or in isolation. It is an essence

taking a view of the whole business organization and its ultimate objective

concern for marketing must penetrate all areas of the enterprise. Market survey in

today’s competitive world is a must for every organization.

This project is a study of marketing strategy of Hero Honda. The rational behind

this particular study is to find out the present market scenario of various brands &

to find out the corporate need and perception. It was a pleasurable experience to

conduct a research on behalf of Hero Honda pertaining to the study of the

Automobile Sector.

Conclusion and there by recommendation has been arrived at by proper and

justified interpretation of the result derived from the above said analytical tools

and techniques.

TABLE OF CONTENTS

S.No. PARTICULARS Page No.

1 INTRODUCTION1

2 ABOUT THE COMPANY 2

3 COMPANY PROFILE 4

4 OBJECTIVES OF THE STUDY 5

5 INTRODUCATION OF THE TOPIC 13

6 SWOT ANALYSIS 16

7 PORTOR ANALYSIS 43

8 FACTS N FIGURES 54

9 RECOMANDATION61

10 QUESTIONNAIRE 62

11 BIBLIOGRAPHY 64