first direct live brief

4
do something everyday that scares you Facing your fears is said to help improve your lifestyle and we’re all for that here. Switching your bank account over to us will also help, but unfortunately it’s not scary. We can offer our award winning customer service, our easy switch process, and we’ll even give you £100 for switching... see thats not scary! firstdirect.com 0800 24 24 24 bankings better in black and white first direct

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This was an ad campaign I worked on whilst on work experience at JWT

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Page 1: First Direct live brief

do somethingeveryday thatscares you

Facing your fears is said to help improve your lifestyle and we’re all for that here. Switching your bank account over to us will also help, but unfortunately it’s not scary. We can offer our award winning customer service, our easy switch process, and we’ll even give you £100 for switching... see thats not scary!

firstdirect.com0800 24 24 24

bankings better in black and white

firs

t d

irec

t

Page 2: First Direct live brief

do one thingeveryday thatscares you

firstdirect.com0800 24 24 24

bankings better in black and white

firs

t d

irec

t

Facing your fears is said to help improve your lifestyle. Switching your bank account to First Direct will also help, but unfortunately it won’t scare you. We offer award winning customer service, our easy switch process, and we’ll even give you £100 for switching... you could put that towards a skydive.

Page 3: First Direct live brief

do somethingeveryday thatscares you

Facing your fears is said to help improve your lifestyle and we’re all for that. Switching your bank account over to us will also help, but unfortunately it’s not scary. We can offer our award winning customer service, our easy switch process, and we’ll even give you £100 for switching... see thats not scary!

firstdirect.com0800 24 24 24

bankings better in black and white

firs

t d

irec

t

Page 4: First Direct live brief

do one thingeveryday thatscares you

firstdirect.com0800 24 24 24

bankings better in black and white

firs

t d

irec

t

Facing your fears is said to help improve your lifestyle. Switching your bank account to First Direct will also help, but unfortunately it won’t scare you. We offer award winning customer service, our easy switch process, and we’ll even give you £100 for switching... see thats not scary!