first coast magazine media kit

Heart & SoulEat, Breathe, Row

High TideLighting the First

Coast’s Way

First ImpressionsColor Me Spring

Fresh Local FlavorShrimp Peeled

Front DoorA River RunsThrough It

MEdIA KIT

Why did you want to create First Coast?

When we began planning this new magazine, I had my doubts. Why do we need to publish a lifestyle magazine for residents of the First Coast? Aren’t people doing that already? Who do we think we are?

Are we capable of bringing something unique to the table; capable of starting a dialogue people will be inspired to participate in?

Once I began asking those questions of myself and my team, I also went out into the community and began asking local residents those same questions. These people, I will call us First Coasters, said, “Yes, we want this magazine.”

The more people we connected with, the more excited we all became. Now, as I look toward the launch of First Coast, I don’t think of this as something I want to do, I think of this as something I have a responsibility to do, and do well. Our mission is to create a magazine for the love of the First Coast and its people and do so with authenticity and affection so we might serve as ambassadors for a place we are all proud to call home.

What do you hope First Coast accomplishes?

I hope First Coast showcases the very best our area has to offer and tells the story you’ve been waiting to hear. I want to surprise people, make people think and I want readers to get excited about upcoming issues. I want to show-case that the First Coast is more than just a place; it is a way of life.

AJ Beson, Founder of First Coast Magazine

We are here for the

love of the First Coast

and its people. Our

anchors showcase the

vibrant life of the First

Coast; we reveal the

passion behind the

people and place. Our

goal is to form long-

term relationships

with our readers and

the local businesses

who serve them.

mISSIonFirst Coast Magazine

4 First Coast Magazine media Kit

Why Choose First Coast?

Through poignant photo-driven, heart-

felt storytelling, we feature the people,

places and things that make the First

Coast the best place to live. We tell the

story of the First Coast you’ve been

waiting to hear.

media Kit First Coast Magazine 5

A life on the First

Coast is a life well

lived. We reveal

inside stories on

the fun, historical,

educational and

inspirational locales

the First Coast has

to offer. Let’s dig in

deep and explore the

First Coast together.

HIgH TIDeFirst Coast Magazine


HIgH TIDe

First Coast Magazine

In this section:

Moment of ZenFeature: Lighting the First Coast’s Way

First Date

“Love, and do what you like.”

— St. Augustine


72 hours of Illumination on the First Coast

Cover photo: View of the First Coast from the top of the St. Augustine Lighthouse; Background: The Amelia Island Lighthouse shines brightly at dawn.

Story by Vanessa E. Wells | Photography by Andy and Lynnell Hayes

Download our playlist of suggested music for a First Coast Lighthouse journey. facebook.com/fi rstcoastmag

YPLFirst Coast

LIST


ur 72 hour journey begins at the Amelia Island Lighthouse and ends at the St. Augustine Lighthouse as we discover the very best that the First Coast has to offer. Just like lighthouses serve as nautical beacons through defined day markers and night markers, First Coast magazine serves as a beacon guid-

ing its readers through the wonders of the First Coast.Their beauty harkens back to seafaring days of old; their earliest history in

Florida dates back 450 years, when Florida was claimed for Spain. The coast be-came dotted with structures to alert those on the ocean of the shallow waters. A lighthouse keeper had a noble calling because their job was intense, difficult and very essential for saving lives and providing safety.

St. AuguStine LighthouSeThe St. Augustine lighthouse, which even boasted a Span-ish-American woman as its keeper in 1859, is the last stop of our illuminating journey.

AmeLiA iSLAnd LighthouSeOur journey starts at the Amelia Island lighthouse – beloved and important to our local history. Built in 1838, it is Florida’s oldest lighthouse; its beacon shone before Florida was even a state. Lighthouse keeper, Helen O’Hagan, who lived at the lighthouse as a child, shares both childhood impressions and sheds light on the rich history of a family of lighthouse keepers.


The First Coast is bookended by its lighthouses. From Amelia Island to mayport and St. Augustine, our light-houses lead a path; they are all encompassing and all that lies within their perimeter is the First Coast.

o

Our home is where

our day begins and

ends. It’s important

to create a space

that serves as a

place for inspira-

tion, reflection and

relaxation. In many

ways, our home

serves as an exten-

sion of ourselves.

Look here to find

local and livable

ideas to help make

your home a mirror

of your best self.

FronT DoorFirst Coast Magazine


“The home should be the treasure chest of living.”

— Le Corbusier

FronT Door


In this section:

First LookFeature: A River Runs Through It

Weekend Warrior


Local homes with impressive water features; plus tips on keeping your pool sparkling clean all summer long

hen you ask people why they love living on the First Coast, nine times out of ten, they tell you it is the water.

The First Coast is defined by its waterways from the St. Johns to the Intracoastal to the Atlantic Ocean and all the streams, creeks and tributaries in between. We decided to sit down with home owners who incorporated their love of the water into the design of their homes.

St. Augustine natives, Ann Marie and David Jenkins, knew an impressive water feature was an essential ingredient to consider when building their waterfront estate on the Intracoastal Waterway. They selected an infinity pool accented with coquina to serve as the centerpiece of their outdoor oasis.

W

Story by Virginia J. Pillsbury | Photography by Hemera Photography



Poolside Party FareClick here to see what the Jenkins are serving up poolside.

Heart and soul intends

to identify just that -

capturing the hearts

and souls of people

on the First Coast

and all they love

when it comes to

passions and pastimes.

From hobbies to

activities, sports and

healthy living, we

cover anything and

everything people love

doing, seeing or being

on the First Coast.

HeArT & SouLFirst Coast Magazine


“What is a soul? It’s like electricity - we don’t really know what it is,

but it’s a force that can light a room.”

— Ray Charles

HeArT & SouL


In this section:

First PlaceFeature: Eat, Breathe, Row

Power Lunch


Bottled violence is the strength and power, streamlined and contained, that makes the mighty movement of the oar seem effortless.

Rowing requires strategy, discipline and concentration; rowers depend on each other but their communication and teamwork is silent – each participant benefits from each one’s efforts. Much like the practice and dedication it takes for dancers to make danc-ing look like a breeze, rowers find satisfac-tion and artistry in rowing.

“There is a symmetry in performing one movement over and over. When it is done right, it is beautiful,” says Tom Rizzo, M.D., physical medicine and rehabilitation special-ist at Mayo Clinic in Jacksonville. He should know as rowing has been part of his life for more than thirty years and three of his four children have followed in his oar strokes and rowed locally while in high school.

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rowers understand the term “bottled violence.”

It is what they do.

How rowing is an all consuming passion and pastime for athletes on the First Coast


Products, ideas

and innovations on

the First Coast to

help you look and

feel your best right

here at home. We’ll

share with you the

new trends from

local artisans as

well as the classics

from purveyors who

define First Coast

beauty and fashion.

FIrST ImpreSSIonSFirst Coast Magazine



FIrST ImpreSSIonS

In this section:

First LoveFeature: Color Me Spring

Two Minute Touch-up

“The glory of the day was in her face. The beauty of the night was in her eyes.”

— James Weldon Johnson


Clothes and accessories provided by Penelope T Boutique, Shoes provided by Emly Benham

Penelope T Boutique and Emly Benham in Jacksonville Beach deliver an eye-catching kaleidoscope of color for fresh fashion just in time for spring.

right, neon, bold colors in geometrics, florals, stripes and blocked styles boast that spring is here – however briefly – and that summer is on the way. Penelope T Boutique and Emly Benham have been bursting at the seams to share their color-popping styles. Spring has sprung and the colors and styles found here attest to the new season

of light hearted and fun dresses, skirts, pants, shoes and everything you need to look and feel as fresh as Spring. What do you need to add to your wardrobe this season? Glad you asked, our fashionistas are happy to guide you.

Story by Vanessa E. Wells | Photography by Andy and Lynnell Hayes

Color meSprIng

B


The bright style splashes of springtime color serve to make our First Coast flora and fauna pop even more this year.

Hair by Casey Powell

Make-up by Maureen Riley

Digging into the First

Coast’s flavorful side,

whether that’s peeling

fresh Mayport shrimp,

finding a pearl of a

local oyster hot spot or

settling down with the

best Bloody Mary this

side of St. Augustine, we

give you the inside story

into all food and drink

on the First Coast.

FreSH LoCAL FLAvorFirst Coast Magazine


“Food is a basic human right and food is part of the nourishment of life.”

— Dorothy Pitman Hughes

FreSH LoCAL FLAvor


In this section:

First BiteFeature: Shrimp Peeled

Quick Fix


Shrimp

y husband knows shrimp. He is a Jack-sonville native and grew up peeling and de-veining shrimp at

local businesses. And he watched his moth-er cook them in a variety of simple and thrifty ways.

As any proud North Florida native can tell you, he will boast that Fernandina Beach is the birthplace of the modern shrimping industry. He will also advise you that when buying or ordering shrimp, always ask for ‘wild-caught domestic shrimp,’ especially if it is local.

We caught up with 13 local chefs and asked them to share their favorite shrimp recipes.

For more information about these local restaurants, please visit www.firstcoastmagazine.com. We’re even sharing some of the recipes!

Ways to grill, pan fry, stir-fry, boil and ceviche this fruit of the sea.

Red Curry Shrimp and Grits Blue Bamboo

Chef Dennis Chan developed this Hip Asian take on a classic First Coast comfort food! The red curry and other great Asian flavors make this dish pop.

3820 Southside Blvd., Jacksonville, FL 32216904-646-1478www.bluebamboojax.com

13peeled

1.

Story by Virginia J. Pillsbury


Saucy, sweet, succulent, spicy, steamed, sautéed or however you like them, shrimp might be considered a food group on the First Coast.

m

Louisiana-style Barbecued Shrimp Uptown Market

Chef Eddy Escriba pre-pares this spicy dish that can be an appetizer or an entree. Don’t miss the chorizo sausage along with the fresh Florida shrimp.

1303 N. Main St.Jacksonville 32206904-355-0734www.uptownmarketjax.com

Mom’s Shrimp Marlin Moon Grille

Chef Gary Beach shares his favorite shrimp com-fort food - a recipe that his mom used to make for him. Make sure you have plenty of crusty bread to soak up the sauce.

1183 Beach Blvd.Jacksonville Beach 32250904-372-4438www.marlinmoongrille.com

Bo Calloway

Miss Allison 3Fernandina Beach

Citrus Butter Poached Shrimp Maza New American Cuisine

Chef Nedal Mardini creates an explosion of flavors with this citrus but-ter poached shrimp with vanilla-scented yogurt panna cotta complete with fresh farm egg yolk and red Russian kale.

725 Atlantic Blvd., Suite 1Atlanta Beach 32233904-249-6292http://mazanewamericancuisine.com/

Meet local shrimp boat captain


For Captain Bo Calloway, shrimp

is life. He is proud to be the

third generation of shrimp boat

captains in his family who have

sought their fortunes by tossing

the shrimp nets.

“It’s been a grand way of life

and I stay in awe of the fact

that my livelihood comes from

the water here in Fernandina

Beach,” said Captain Calloway,

who at age 57, started learning

his trade, from his grandfather

and father, at a very young age.

He is currently the Captain of

Miss Allison 3, named for his

grandfather’s first love and wife,

Allison Mitchell Calloway.

2.

3.

4.

BITe SIze ConTenTFirst Coast Magazine

Enjoy our regular departments

in every section each month.

These features include:

Each month we will feature a downloadable playlist in a particular section of the maga-zine. The playlist will be centered on a feature: maybe it’s a playlist per-fect for date night, great songs for your weekend getaway or good tunes to get you through that kitchen renovation proj-ect. The playlist can be found next to the corre-sponding article and we will indicate its location on the contents page.

Off the ClOCkEach month, we provide quick and easy access to activities you engage in, when you’re not working, with our off the clock series. The series is described below:

high tide features a Moment of Zen: Balance body, mind and soul with these helpful tips

heart & Soul provides the Power lunch: Exercises you can do during your lunch break

first Impression offers our two Minute touch-up: Quick beauty tips that make a lovely difference

flesh local flavor delivers a Quick fix: Delicious weekday meal ideas that take less than 15 minutes to prepare

the front Door welcomes the Weekend Warrior: Renovation projects that only take one weekend

GreAt fIrSt COASt fInDSAll sections provide access to great products, places and purchases you can find right here on the First Coast

PL YFirst Coast

LIST


Our fIrSt SerIeS

high tide features the first Date: Ideas for a fabulous date night on the First Coast

first Impression offers first love: Ways to pamper and put yourself first

heart & Soul provides first Place: A guide to action and activity on the First Coast

the front Door welcomes first look: A look at the latest ideas and products for your home

fresh local flavor delivers the first Bite: A profile of a single dish or drink at a local hot spot

SquAt thruSt how to do it:

A. Holding hand weights (whatever weight you are comfortable with), stand with your feet hip-distance apart and arms straight down.

B. Push your hips back and lower yourself into a squat. If necessary, curl your arms just enough to prevent the hand weights from touching the floor.

C. In one quick motion, lower weights to the floor and then extend your legs straight back so you’re in a push-up position. Keep your arms fully extended.

D. Tuck your feet back to position B. Using your legs, not your back, raise up to a standing position and then extend your arms up above your head.

Repeat this sequence for 30 seconds and rest for 30 seconds.

Old-SchoolTraining

Local Jacksonville Beach golf and fitness professional, John Limanti, shows us a classic gym-class exercise that uses most major muscles of the body.

A

B

C

D


HeArT & SouL : poWer LunCH



FreSH LoCAL FLAvor : greAT FIrST CoAST FInDS

the Sunday Bloody Mary

Start with vodka and ice in a glass, then step up to the Nippers Sunday Bloody Mary Bar and choose from Zing Zang or Chef O’s Inferno mix and add a bar-ful of condiments.

2309 Beach Blvd., Jacksonville 32250904.247.3300www.nippersbeachgrille.com11 am to 12 am

BLooDyMArY MAnIA

nippers(Jacksonville)

Pete’s Bar(Neptune Beach)

first Coast Magazine (Homemade)

restaurant Orsay(Avondale)

the Brick restaurant (Avondale)

Pete’s Bar has been serving one of the best Bloody Marys on the First Coast for 80 years now. Imposters have come and gone, as this institution continues to serve a stout and simple take on this Sunday favorite.

117 1st Street, Neptune Beach 32266904.249.915810 am to 2 am

This is First Coast mag-azine’s favorite Bloody Mary recipe. A perfect pairing to a special homemade Sunday brunch!

Check out the recipe on our websitewww.firstcoastmagazine.com

Restaurant Orsay offers a French take on this American classic. Wheth-er their secret is in their sambal oelek, Maggi or glace de viande, we’ll take another, please.

3630 Park Street, Jacksonville 32205904.381.0909www.restaurantorsay.comMon-Thur 4 pm to 11 pmFri/Sat 4 pm to midnightSunday Brunch 11 am to 4 pmSunday Dinner 4 pm to 9 pm

Sunday Brunch is a staple at this mainstay in Avon-dale. Their Bloody Mary made with habanero vodka offers the perfect blend of spice and flavor.

3585 St. Johns Avenue, Jacksonville 32205904.387.0606www.brickofavondale.comMon-Thur 11 am to 10 pmFri 11 am to midnightSaturday 10:30 am to 3 pmSunday 10 am to 3 pm

Story by Vanessa E. Wells


The folklore legends surrounding the name Bloody Mary are fun and enticing; they add to the enjoyment of the spicy red concoction that includes vodka, tomato juice and other spices including Worcestershire sauce, Tabasco sauce, horseradish or whatever special secret your bartender of choice may include.

If you live on the First Coast, you know that the area is abound with supernatural, ghost sightings and hauntings (just look at how popular the St. Augustine ghost tours are), so Bloody Mary tales only spice up this delicious Sunday brunch classic.

Ask your bartender’s theory on the origin of this rich and delicious beverage, that can be as simple or complex as its maker deems, it is a drink largely enjoyed here on the First Coast.

Here are some of our favorites:

Distribution & Demographic Information


Geographical Distribution:

From Amelia Island through Jacksonville and into St. Augustine.

Direct Mail Distribution:

This will be direct mailed to a household income demographic of

$150,000+.

targeted Distribution:

High-end hotels, resorts, golf and country clubs and spas, popular

restaurants and boutiques.

event Distribution:

Street teams will sell subscriptions at targeted area events and locations.

Partner Distribution:

Convention and Visitors Bureaus, chambers and charitable organizations

such as the American Heart Association.

free Distribution:

Targeted distribution of the 25 wealthiest zip codes on the First Coast

that represent an average annual household income of $75,494 and net

worth of $570,327.

Our readers:

First Coast, which is geared toward both men and women, is relevant to

Millennials, Gen-xers and Boomers of varying income levels. In fact, First

Coast transcends gender, age and income and resonates with a broad

stroke of readers.

Brand media

magazine Specs

First Coast magazine will bring content to life online.

Each story will have an interactive component engaging

readers not only to read but also to take action.

Special Instructions: First Coast magazine prints follow Standard Web

Offset Printing (SWOP) guidelines using 4C process inks on glossy stock.

All spot colors and RGB art will convert to CMYK.

Acceptable file types: Camera-ready artwork should be provided as

either an InDesign or Photoshop document (including all fonts, art and

photos at no less than 300 dpi). Other acceptable ad formats include tiff

(CMYK) 300 dpi minimum, jpeg (CMYK) 300 dpi minimum, eps or high

resolution pdf. Ads may be emailed to [email protected].

Production Charges: First Coast magazine ads created by Beson4 Media

Group’s art department may be supplied to the advertiser for a fee of

$200. Photography services are available for an additional fee.

for space reservation or additional information, call 904.992.9945.

Trim Size: 9” x 10.875”Bleed Size: 9.25” x 11.125”Safety Inside Trim: 1/4”Binding: Perfect Bound


WeBSIte I www.fi rstcoastmagazine.comOur website will showcase the very best of the First Coast including upcoming event information, video content, links to download virtual editions of the latest issues and more.

SOCIAl MeDIAFirst Coast magazine will connect with audiences through-out social media channels including Facebook, Twitter, Instagram and Pinterest to boost interactivity between the audience and the magazine’s articles and its advertisers. We build relationships with various strategic digital media part-ners to help build engagement throughout all channels.

VIDeO & YOutuBeFirst Coast magazine expands its reach by creating addition-al video content online to compliment the magazine articles, feature profi les and advertisers.

FirstCoastMag

@fi rstcoastmag

FirstCoastMag

FirstCoastMag

FirstCoastMag

eVentSWe provide extra distribution at the local events that defi ne the First Coast.

OnlIne AMBASSADOrSLocal experts will contribute to First Coast magazine’s online channels featuring the “Best of the First Coast” with content centered on the magazine’s fi ve anchors: heart and soul, the front door, high tide, fi rst impression and fresh local fl avor.

MAGAZIne tABlet StrAteGYAs the scale of tablet devices and magazine readers contin-ue to expand, First Coast magazine will evolve beyond print connecting with readers via tablets.

eneWSletterFirst Coast magazine will connect with its readers through a monthly enewsletter. This enewsletter will feature content including upcoming events, feature stories, video and more.

“For the love of the First Coast and its people.”

13500 Sutton Park Drive, Suite 150, Jacksonville, FL 32224 I 904.992.9945www.firstcoastmagazine.com

first coast magazine media kit

Documents

front door welcomes

amelia island lighthouse

fresh local flavor

amelia island

bloody mary

front door

targeted distribution

high tide