First and only source of comprehensive, in-depth and consistent data and analysis of the five major smart technology marketingchannels, covering the 2014-2023 period with year-end 2018 estimates and 2019-2023 projections

Most credible, consistent & actionable data and analysis on the advertising & marketing ecosystem Report covers 2014-2023 period, with 2018 year-end estimates and 2019-23 forecasts Only primary source delivering data & analyses tracking all five smart technology marketing channels Original industry definitions & segmentation, current market sizing & growth projections, key growth drivers & emerging challenges

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*Artificial Intelligence Marketing (AIM) *Augmented Reality Marketing (ARM) *Internet of Things Marketing (IoTM)

*Voice Assistance Marketing (VAM) *Virtual Reality Marketing (VRM)

US Smart Technology Marketing Forecast 2019PRESS DECK

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Copyright Page

U.S. Smart Technology Marketing Forecast 2019Exclusive market research & strategic intelligence from PQ Media – Intelligent data for smarter business decisions

Co-authored by:Patrick Quinn – President & CEOLeo Kivijarv, PhD – EVP & Research Director

Except by express prior written permission from PQ Media LLC, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication orcommunication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device,including any analog or digital visual or audiovisual device or product. PQ Media will protect and defend its copyright and all its other rights in this publication, including under the laws ofcopyright, misappropriation, trade secrets and unfair competition.

All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may resultfrom human error and malfunctions in electronic conversion and transmission of textual and numeric data. As a result, PQ Media is not responsible for any potential, perceived or real negativeeffects, loss of revenue, loss of profits, missed forecasts or any other potential, perceived or real detrimental impacts to any individual person or business entity of any kind stemming from the useof any of the data and/or information contained in this report.

Copyright © PQ Media® 2019All rights reserved

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United States Smart Technology Marketing Forecast 2019Why Analyze Smart Technology Marketing?

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• Advertising and marketing is an ever-involving industry, where new media platforms impact establishedplatforms, such as the television industry almost bankrupting radio in the 1950s

• In the past, competition from new entrants to the marketplace would occur over decades, if not centuries,like TV’s development as an ad medium more than 25 years after radio’s emergence

• Media buying was relatively simple for brand advertisers, with fewer than 75 options as recently as 1975

• With the advent of new digital technologies, the number of new media channels has accelerated during thepast 30 years like never seen before, almost tripling to over 200 options available to brands

• Smart technology marketing (STM) is the most recent addition to the advertising & marketing ecosystem

• STM is proving to be among the most effective platforms in increasing consumer engagement, particularlyamong key younger demos that spend more time interacting with media content outside the home

• Not enough brands have added STM to their media mix to help increase ROI

• This is the first research report to size STM and forecast growth, outline opportunities and challengesfacing the industry, and provide clear definitions and segmentation of STM as an ad & marketing medium

Why Analyze Smart Technology Marketing?

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Why Analyze Smart Technology Marketing?STM’s Triple-Digit Growth Far Outpaces Other Ad & Marketing Media

PQ Media’s Smart Technology Marketing Growth vs. Other Ad & Marketing Media, 2018

Source: PQ Media Global Advertising & Marketing Revenue Forecast 2019-22a) Digital extensions of traditional media, such as ad s on ESPN.com included with traditional media silo., Pure-play internet & mobile advertising & marketing specific to messages only available digitally like social media and search

-9%

-8%0%

1%1%

4%

4%

5%

7%

8%

13%

14%

15%

16%

21%

393%

-100% 0% 100% 200% 300% 400%

Newspapers Advertising

Magazines Advertising

Directories Advertising

Direct Marketing

Radio Advertising

Promotional Marketing

Pay TV Advertising

Out-of-Home Media Advertising

Broadcast TV Advertising

Branded Entertainment Marketing

Content Marketing

Internet & Mobile Marketing (a)

PR & Word of Mouth Marketing

Internet & Mobile Advertising (a)

Entertainment (Videogame) Advertising

Smart Technology Marketing

https://www.pqmedia.com/product/global-advertising-marketing-revenue-forecast-2018-22/

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16.8%

16.2%

12.4%

11.5%

8.6%

8.6%

5.4%

3.6%

3.2%3.2%

2.9%2.5%

2.1%1.7%1.2%

Smart Technology Marketing0.07%

Direct Marketing

Promotional Marketing

Branded Entertainment Marketing

Broadcast TV Advertising

Internet & Mobile Marketing (a)

Pay TV Advertising

Internet & Mobile Advertising (a)

PR & Word of Mouth Marketing

Radio Advertising

Content Marketing

Newspapers Advertising

Magazines Advertising

Out-of-Home Media Advertising

Entertainment (Videogame) Advertising

Directories Advertising

Smart Technology Marketing

Why Analyze Smart Technology Marketing?However, Very Few Brands Have Included STM in Media Campaigns

PQ Media’s Smart Technology Marketing Share of Total Ad & Marketing Revs in 2018

Source: PQ Media Global Advertising & Marketing Revenue Forecast 2019-22a) Digital extensions of traditional media, such as ad s on ESPN.com included with traditional media silo., Pure-play internet & mobile advertising & marketing specific to messages only available digitally like social media and search

https://www.pqmedia.com/product/global-advertising-marketing-revenue-forecast-2018-22/

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United States Smart Technology Marketing Forecast 2019Smart Technology Marketing (STM) Revenues & Growth

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Smart Technology Marketing: 2018 Results & 2019-23 Forecast

• Smart Technology Marketing (STM)

2018• U.S. total STM revenues surged 393.4% in 2018 to $340.4 million

• AIM largest and fastest growing of the STM channels, rising 418.% to $226.8M in 2018, a 66.6% share of total revenues• ARM was the second largest and second fastest-growing channel in 2018• VRM ranked third in size in 2018, while IoTM was the third-fastest growing• VAM marketing registered dramatic growth deceleration after Amazon and Google change smart speaker ad standards

2019 & 2020• U.S. STM is pacing to rise 184.3% in 2019 to $967.8 million; projected to increase 108.5% in 2019

2023• U.S. STM expected to post an 83.5% compound annual growth rate (CAGR) during 2018-23 period, reaching $7.09B in 2023

• AIM is forecast to remain largest STM channel, reaching $4.31 billion in 2023, with the share dipping to 60.9%• IoTM is projected to register the fastest CAGR gain, rising 136.5% during the 2018-23 period• ARM is estimated to remain second largest channel in 2023, but VAM becomes second fastest growing during forecast• VRM is forecast to remain third largest channel in 2013 and third fastest growing during forecast period

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Smart Technology Marketing Trends

• Smart Technology Marketing (STM)• STM use has been growing substantially over the past three years as more brands become aware of its potential• Cost, ease of use, and turnaround time are major factors being considered when choosing one of the five STM channels• Some pundits are calling STM the “holy grail” because of its ability to engage customers at the point of decision• Major issue with STM is metrics, as no standard has yet to be developed that provides ROI measurement

• Artificial Intelligence Marketing (AIM)• AIM is the largest of the five STM marketing channels, primarily due to the strength of the IBM Watson brand• AIM use has been curtailed because it can be cost prohibitive for smaller businesses, as hardware alone costs over $1M• Brands more likely to use AI technology for marketing research rather than developing creative marketing messages• AIM allows marketers to develop personalized messages over multiple media platforms, like TV, digital and out-of-home

• Augmented Reality Marketing (ARM)• ARM generating strong growth rates because it is among the least expensive SMT channels to produce marketing messages• Brand awareness of ARM grew when marketers began partnering with Pokémon Go! and mobile beacons placed in stores• Increasing, ARM has become a staple in retail outlets in which AR kiosks and dressing rooms are engaging customers• Popularity of ARM has led some firms to stop VR production and switch all resources to AR projects

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Smart Technology Marketing Trends

• Virtual Reality Marketing (VRM)• Although VRM marketing continues to post triple-digital gains, it is the slowest growing of the five SMT channels• VR head gear sales have been weak, and therefore the projected reach of VRM is much less than expected• High costs to product VRM messages has also contributed to lower growth, freezing out smaller businesses• VRM, however, is considered the most engaging of the SMT channels because of its storytelling characteristics

• Voice Assistance Marketing (VAM)• VAM was the fastest growing of the SMT channels, as smart speakers only became available in late 2015• However, there was a deep growth deceleration after Amazon instituted standards that limited ads during daily briefings• Brands are using VAM by developing “skills,” like beauty hints, or incorporating sponsored content marketing podcasts• Chatbots that have entertaining content, like trivia and quizzes, are driving engagement and results on e-commerce sites

• Internet of Things Marketing (IoTM)• IoTM is the smallest of the SMT channels because very few appliances have the capability to provide marketing messages• Connected refrigerators with screens are being used to send marketing messages, like recipes using a specific brand• IoTM also includes messages sent by connected devices when a product is failing, like a specific retailer selling light bulbs• Brands using IoT on non-appliance objects, such as almost empty liquor bottles sending marketing messages to phones

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Smart Technology Marketing Revenues Rose 393.4% in 2018 to $340.4 Million; Projected to Post a 184.3% Gain in 2019; and 83.5% CAGR to $7.09B in 2023

PQ Media’s Smart Technology Marketing Revenues, 2014-2023

$0.03$340

$7,086

$0

$2,000

$4,000

$6,000

$8,000

2014 15 16 17 18 19 20 21 22 2023

$ M

illio

ns

Source: PQ Media

184.3%

393.4%

1249.9%

0% 500% 1000% 1500% 2000%

2023

22

21

20

19

18

17

16

2015

% G

row

th

83.5% CAGR

PQ Media’s Smart Technology Marketing Growth, 2015-2023

Source: PQ Media

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$22766%

$7522%

$268%

$93%

$41%

Artificial Intelligence Marketing Augmented Reality MarketingVirtual Reality Marketing Voice Assistance MarketingInternet of Things Marketing

Artificial Intelligence Marketing Largest of Five Smart Tech Marketing Channels in 2018;AIM also Posted the Fastest Growth

PQ Media’s Revenue & Share of Smart Technology Marketing by Channel in 2018 ($M) PQ Media’s Smart Technology Marketing Growth by Channel in 2018

Source: PQ Media

249%

350%

387%

400%

418%

0% 100% 200% 300% 400% 500%

Virtual Reality Marketing

Voice Assistance Marketing

Internet of Things Marketing

Augmented Reality Marketing

Artifical Intelligence Marketing

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Smart Technology Marketing: PQ Media’s Global Opinion Leader Panel Insights

“Smart technology marketing provides brands with the ability to engage with the fragmented audience that no longer use traditional media and are blocking digital marketing messages.”

Marketing Agency Executive

“Brands that aren’t using smart technology marketing are those that need to be educated about its potential.”Media Consultant

“Of course I would use smart technology marketing if it helps me reach my target audience more effectively. However, the industry needs salespeople as SMT firms not contacting me and I don’t have the time to search for providers.”

Chief Marketing Officer

”Is smart technology the holy grail of marketing? It has the potential to be, but it won’t happen overnight. There will be lots of experimentation, with some successes and, conversely, failures. It’s a work in progress.”

Media Research Executive

“Brands need to remember that some people don’t have access to smart technology marketing messages. Thus, it will need to be integrated into an omni-channel campaign in which it compliments ad & marketing run on other media.”

Marketing Agency Executive

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United States Smart Technology Marketing Forecast 2019Key Growth Trends, Drivers & Challenges

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Consumer Behavior Is Changing - Juggling 24/7 Jobs & Family DemandsYou Wish You Had More Hands

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Media Consumption Habits Changing – Appointment TV with Family Being Phased OutVideo Being Viewed On-Demand at Any Time by Individuals on Multiple Screens

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Across the Board, Traditional Media Usage in Free Fall TV Ratings Slipping, Pay TV Subs Declining, & Print Circulation Plummeting

Newspaper Circulation: 1940-2017

Sources: Pew State of the News Media 2018, Editor & Publisher

Sources: MoffetNathanson, Company Reports

Pay TV Subscriber Losses, 2015-2017Time Spent Watching TV by Age, 2010-16

Source: The Nielsen Company

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Source: PQ Media, Magna Global, MRG, Informa Telecom, Adobe

Additionally, Ad-Skipping Technology Causing Brands to Look for Alternatives

0

50

100

150

200

2009 2014 2019

Subs

crib

ers

(Mill

ions

)

OTT DVRs Network DVRs Cloud DVRs

Global DVR Subscribers

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Medium % of Time Multitasking

Internet* 82.3%

Newspapers 75.0%

Magazines 71.4%

Books 53.8%

Videogames 41.7%

Music 36.9%

Radio 30.0%

Television 28.6%

Home Video 25.0%

TOTAL 38.4%

Source: Ball State University Center for Media DesignStudy conducted before mobile phones had data plans*Double counting – includes online viewing of traditional media content

Brands Also Don’t Know if Consumers Are Engaging with Advertising;Mobile Media Has Accelerated Media Multitasking During Past Decade

Share of Media Multitasking by Media Platform in 2006

Source: The Nielsen Company

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Digital Media Under Siege by Brands For Ad Fraud:Data Security Questioned on Social Media Leading Consumers to Leave Sites

Source: Marketing Science

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Retailers Continue to Shutter Brick-and-Mortar Stores, Malls Being Abandoned;Impacting Use of In-Store Staples Like Point-of-Purchase Displays and Loyalty Programs

Sources: Business Insider, Credit Suisse, Daily Caller, Fung Global Retail & Technology, National Retail Federation, Wells Fargo Securities

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Sources: PQ Media Global Consumer Media Usage & Exposure Forecast 2019-22, International Telecommunications Union

U.S. Internet Subscribers

Meanwhile, Most People Have Access to Digital Media, Often on More than One Device;Internet and Smartphone Penetration Over 80%; Tablet/e-Reader Penetration Near 60%

US Computer Tablet & eReader SubscribersU.S. Mobile Phone Subscribers

166188

200

0

50

100

150

200

250

2012 2017 2022

Mill

ions

of S

ubsc

riber

s

305

410436

0

100

200

300

400

500

2012 2017 2022M

illio

ns o

f Sub

scrib

ers

38

145161

0

50

100

150

200

2012 2017 2022

Mill

ions

of S

ubsc

riber

s

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However, Younger Generations More Likely to Have Latest Technology;Also Using Digital Tech to Access Media Content More than Older Demos

SmartPhone Penetration by Age, 2015-17

Source: Deloitte

TV Viewing by Device by Millennials in 2916

Source: The Nielsen Company

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i-Gens (1997-2012) Baby Boomers (1946-1964)

Media Sector Hours Per Week % Share of Total Usage Hours Per Week % Share of Total Usage

Total Usage 44.85 82.38

Traditional Media 20.69 46.1% 57.02 69.2%

Digital Media 24.16 53.9% 25.36 30.8%

Younger Generations Spending Less Time with Media than Older Demos;When Using Media, More Likely to Be Digital Media

Source: PQ Media Global Consumer Media Usage & Exposure Forecast 2019-22

U.S. Consumer Media Usage & Exposure 2017 by Media Sector: i-Gens vs. Baby Boomers

https://www.pqmedia.com/product/global-consumer-media-usage-exposure-forecast-2018-22/

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49%

24%

19%

8%

Home Work Other Car

Source: PQ Media

Digital Devices Changing Media UsageMore than Half of Media Consumption Occurs Outside the Home

Time Spent with Media by Location in the US in 2017

“In the 1960s, about 93% of media was consumed in the home”

Sir Martin SorrellFormer Chairman & CEO, WPP Group

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Technology Changing the Way Consumers Purchasing Products

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Marketing Strategy Model Is Changing to Deal with New Technologies & Media Buying;STM Being Influenced by Rapid Increase in Big Data Analysis

http://advertising3.files.wordpress.com/2014/03/iab-spain-programmatic-ecosystem.png?w=510&h=349

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Source: DeloitteSource: All About Science & Engineering, Huawai

Mobile Phones with Have Faster Speeds for SMT Downloads with as 5G Technology;By 2025, Three-Quarters of All Mobile Users with Have 4G or 5G Technology

Global Mobile Technology by Generation

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Artificial Intelligence Makes Splash in 2011 – IBM Watson Easily Beats Jeopardy Champs;Today Its No Longer Just for Games, But Vital to the Operations of Organizations

Source: Deloitte

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Artificial Intelligence Increasingly Being Used in Big Data Marketing Info Analytics;AI Analysis Less than 1% Share in 2012, Rose to 9% in 2018; Projected to 39.5% by 2023

Artifical Intelligence Marketing & Big Data Information Share of Total Marketing & Big Data Information

Channel 2013 2014 2015 2016 2017 2018 2013-18 CAGR 2019 2020 2021 2022 20232018-23 CAGR

Artifical Intelligence Marketing & Big Data InformationRevenues ($ Millions) $35 $160 $525 $1,322 $2,784 $5,103 $8,444 $12,952 $18,753 $25,946 $33,684Y-to-Y Growth % 357.1% 228.1% 151.8% 110.6% 83.3% 170.9% 65.5% 53.4% 44.8% 38.4% 29.8% 45.9%% Share 0.10% 0.4% 1.2% 2.8% 5.4% 9.0% 13.7% 19.3% 25.8% 32.9% 39.5%

Total Marketing & Big Data InformationRevenues ($ Millions) $36,204 $39,658 $43,370 $47,512.24 $51,937 $56,671 $61,617 $66,980 $72,764 $78,862 $85,233Y-to-Y Growth % 9.5% 9.4% 9.6% 9.3% 9.1% 9.4% 8.7% 8.7% 8.6% 8.4% 8.1% 8.5%

Source: PQ Media

PQ Media’s Artificial Intelligence Marketing Information as a Share of Total Marketing & Big Data Information Revenues, 2013-2023

0.1%

9.0%

39.5%

0%

10%

20%

30%

40%

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

% S

hare

Source: PQ Media

Sheet1

Artifical Intelligence Marketing & Big Data Information Share of Total Marketing & Big Data Information

Channel2013201420152016201720182013-18 CAGR201920202021202220232018-23 CAGR

Artifical Intelligence Marketing & Big Data Information

Revenues ($ Millions)$35$160$525$1,322$2,784$5,103$8,444$12,952$18,753$25,946$33,684

Y-to-Y Growth %357.1%228.1%151.8%110.6%83.3%170.9%65.5%53.4%44.8%38.4%29.8%45.9%

% Share0.10%0.4%1.2%2.8%5.4%9.0%13.7%19.3%25.8%32.9%39.5%

Total Marketing & Big Data Information

Revenues ($ Millions)$36,204$39,658$43,370$47,512.24$51,937$56,671$61,617$66,980$72,764$78,862$85,233

Y-to-Y Growth %9.5%9.4%9.6%9.3%9.1%9.4%8.7%8.7%8.6%8.4%8.1%8.5%

Source: PQ Media

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Number of Global Fortnite Players

Augmented Reality Gained Popularity in Product Integrations in Games Like Fortnite;Concurrently, Brands Using Augmented Reality through In-Store Mobile Beacons

1 10

45

125

200

0

50

100

150

200

250

Aug 2017 Dec 2017 Jan 2018 Jun 2018 Nov 2018

Mill

ions

of P

laye

rs (M

)

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Virtual Reality Gains Foothold when Head Gear Size Shrinks in 2016;However, Less than 50% of Households Have Purchased VR Headwear

Virtual Reality Headset Penetration (18+), 2016-22E

Sources: Strategy Analytics, Fortune

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Almost 10 Million Smart Speakers Shipped by 2018, Expanding Vocal Assistance Use; By End of 2018, Voice-Assisted Smart Speakers Seventh Most Used Digital Device

Source: ComScore

Smart Speaker Penetration, 2017-18

Source: Deloitte

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Approximately 12 Million Homes Have at Least One Smart Home Device in 2018;Many Smart Devices Don’t Yet Have Capability to Receive Marketing Messages

Number of US Smart Homes, 2014-2020E (a)

Source: Forrester(a) Not including Smart Speakers shown elsewhere

67.3

9.3

12.2

15.9

19.9

23.3

26.7

0

5

10

15

20

25

30

2015 2016 2017 2018 2019 2020 2021 2022

Mill

ions

of H

ouse

hold

s (M

)

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United States Smart Technology Marketing Forecast 2019Platform Definitions & Channel Segmentation

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Smart Tech Marketing (STM): Development and distribution of brand messages via new digital devices and/orentertainment technology channels, including:

• Artificial Intelligence Marketing (AIM), such as using learning computers to create ad messages for brands• Augmented Reality Marketing (ARM), such as retailer coupon after videogame character captured in store• Internet of Thing Marketing (IoTM), such as sending recipes to connected refrigerators in Smart Homes• Voice Assistance Marketing (VAM), such as campaigns run on smart speakers during daily briefings• Virtual Reality Marketing (VRM), such as hospitality sites offering 3600 3-D imaging of hotel rooms.

Smart Tech Marketing includes the use of advertising media in distributing messages, such as virtual adsrunning on digital out-of-home street furniture. However, to avoid confusion the term advertising is not included inthe term because the primary purpose why brands use smart technology is to increase engagement at the pointof decision rather than strengthen brand awareness, a strategy associated more with marketing media.

Smart Tech Marketing is also specific to the use of these channels during the creative implementation ofadvertising & marketing campaigns aimed at specific target audiences. It does not include the use of smarttechnology for non-creative advertising & marketing messaging, with examples of what is not included in the datashown on the following page.

Definition & Segmentation: Smart Technology Marketing

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Smart Technology Marketing does not include:

• Non-marketing uses of the five SMT channels: a) AR and VR titles available on videogame consoles andsmartphones (ex. Skyrim RV, Fortnite); b) VA used to access subscription music services (ex. Spotify) and dailyinformation sites (ex. Associated Press Daily Briefings); and c) IoT intranet messaging on connected devices inSmart Houses to change settings (ex. smartphones to thermostats)

• Practical applications of AI, particularly in preparing results from big data analysis. Also not included is the use ofAI to write non-advertising content that is data intensive (ex., sports news); to provide patient info to healthcareproviders (ex. monitor pregnancies); to design products for manufacturers (ex. automobiles); and the myriad ofgovernment and military uses not shared with the public

• Advertising technology (AdTech) used for media buying and audience targeting, such as programmatic mediabuying and blockchain targeting. It should be noted that some data provided to the AdTech ecosystem relatingto audiences is increasingly being developed through the aforementioned AI big data platforms.

• Any costs associated with purchasing SMT hardware or software (ex., VA smart speaker, AI server), as well asfees to develop and program smart technology marketing messages (ex., writing code for IoT ads)

Definition: Smart Technology Marketing (cont.)

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Artificial Intelligence Marketing (AIM): The use of self-learning software, also know as “thinking machines,”to develop and distribute marketing messages. It combines cybernetics, automata theory and complexinformation processing by employing systems also associated with human intelligence, such as visualperception, speech recognition and decision making. Examples include: a) creating unique ad copy based ondata the technology uncovered, such as a TV ad for an automobile manufacturer based on the analysis ofunique hobby clusters of past buyers; b) developing key terms that allow brands to personalize marketingmessages, such as e-mail marketing subject lines; c) identifying unique audiences to target, particularly socialmedia influences; and d) isolating anticipated changes in customer buying behaviors in advance thatincorporated into marketing messages, such as understanding which products pregnant women buy first anddeveloping the appropriate loyalty programs and promotional copy for items being purchased in the future .

Artificial Intelligence Marketing does not include the practical applications of AI, particularly in preparingresults from big data analysis. See slide 43 for specific data on AI as a marketing information tool. Also notincluded is the use of AI write content that is data intensive (ex., business news stories); to provide patient infoto healthcare providers (ex. monitor pregnancies); to design products for manufacturers (ex. research &development of new products); and the myriad of government and military uses not shared with the public

Artificial Intelligence Marketing Definition

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Augmented Reality Marketing (ARM): The use of live direct or indirect views of a physical real-worldenvironment that enhance a marketing message. Can be associated with mixed reality (MR) and extendedreality (XR). Examples include: a) retailers paying for the privilege to have videogame characters captured inbrick-and-mortar stores to drive traffic; b) use of in-store mobile beacons to provide visual promotions on digitalscreens at the point of purchase; c) in-store booths or e-commerce sites that allow consumers to superimposeproducts into their home settings, d) change the color of apparel being worn by the customer; e) show boxedproduct as a completed project; f) packaging like cereal boxes and bottles that come to life when viewedthrough a digital screen; g) digital out-of-home campaigns in public places in which the smartphone is used tomove characters or objects; h) QR codes on posters to access sponsored entertainment, like movie trailers;and i) brand-sponsored print covers and stories with AR graphics.

Augmented Reality Marketing does not include non-advertising applications, particularly the use of ARcharacters in videogames (ex. Pokémon Go!). It also does not include magazine layouts in editorial articleswith AR capabilities when a digital screen is pointed at a specific page(s) that bring inanimate objects to life inorder to engage readers, like a National Geographic story. Additionally, it does not include digital out-of-homeinteractive touch-screens kiosks in retail locations.

Augmented Reality Marketing Definition

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Virtual Reality Marketing (VRM): The use of 3-D imaging of specific environments in marketingmessages that allow the end user to interact with the image in a seemingly real or physical way. Can beassociated with mixed reality (MR) and extended reality (XR). Often the ability to see virtual realitymarketing messages requires the use of some type of headgear, such as 3-D goggles, glasses orhelmets, often connected to a digital device like a smartphone or videogame console. Examples include:a) product information sites with 3600 view of the product, like a hotel room; b) ads run on 3-D helmets attrade shows, conferences, and festivals, like a soft drink ad at the trade show booth; c) in-game videoads or paid product placements in 3-D titles, like a sponsored smartphone used by a main character orbillboard on the fence of baseball field; d) any digital cinema ads run before 3-D films which requiremoviegoers to don 3-D glasses to watch the ad.

Virtual Reality Marketing does not include the cost for the headgear. It also does not include non-advertising applications, particularly the purchase of VR videogames and or tickets to 3-D movies. Itdoes not include the use of VR to enhance information content, such as a 3-D video accompanying anews stories, like the sensation of piloting a jet plane in USA Today.

Virtual Reality Marketing Definition

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Voice Assistance Marketing (VAM): The use of computer-generated audio in developing and distributingmarketing messages. It is also known as Audio Bot Marketing, Chat Bot Marketing and Voice RecognitionMarketing. The primary source of VAM is through smart speakers, but also includes marketing uses of chatbots on websites. Examples include: a) ads that are inserted into daily audio briefings on smart speakers; b)sponsored audio skill apps, such as a beauty tips that feature the brand’s make-up; and c) chat bot audioentertainment content, like a trivia quiz on skin tone, found near a product’s e-commerce landing page in whichthe content is used to promote longer dwell time and help customers choose the correct product(s).

Voice Assistance Marketing does not include any bot used illegally, such as those which create fake digitalcontent, like websites or stories; robo-call bots used to make telemarketing calls; or bots with the ability to clickon display ads to fraudulently increase CPM rates. Additionally, it does not include chat bots that have replacedcustomer service representatives on live chats that type answers to customer queries. It also does not includethe cost to purchase a smart speaker, nor any e-commerce purchases done through the smart speaker. Is alsodoes not include smartphone or computer voice recognition services, like Apple’s Siri and Microsoft’s Cortina,which are not allowed to provide marketing messages to queries.

Voice Assistance Marketing Definition

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Internet of Things Marketing (IoTM): Marketing messages that are transmitted on connected devices inSmart Homes and Smart Cities. Examples include: a) sponsored messages on connected smart appliances,like a recipe found on a refrigerator screen that includes a brand’s product; b) brand messages sent to digitalscreens, like smartphones, tablets, computers and Smart TVs, when a smart device begins to fail, like alighting control manufacturer recommending a specific retailer to replace light bulbs; c) product descriptions ondigital out-of-home posters that are viewed on a digital device, such as a tourist attraction paying to be listedfirst at a visitor center display viewed using a smartphone; d) QR codes scanned on vending machines withpromotions; and e) sponsored scrolls or windows that must be watched before accessing free wi-fi services inpublic venues.

Internet of Things Marketing does not include any non-advertising applications, such as IoT warnings that aproduct is low, like milk in the refrigerator. Also not included are the apps supplied by the manufacturer of thesmart appliances that provide consumers remote access to the appliances through digital screens, such asusing smartphones to raise home thermostat temperatures before leaving work.

Internet of Things Marketing: Definition

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Global Media & Technology Forecast Series 2018

*United States *Argentina*Australia*Brazil *Canada

*Japan *Mexico *Netherlands*Poland*Russia

*South Africa*South Korea *Spain *Taiwan *United Kingdom

Most credible, consistent & actionable media & tech intelligence covering 2012-22 period, with 2017 actuals, 2018 pacing, 2018-22 forecasts Only primary source delivering data & analyses tracking all media & technology platforms & channels worldwide Original industry definitions & segmentation, current market sizing & growth projections, key growth drivers & emerging challenges

*China*France*Germany*India *Italy

Global Advertising & Marketing Revenue Forecast 2019-22 Global Consumer Media Usage & Exposure Forecast 2019-22 Global Consumer Spend on Media & Tech Forecast 2019-22

Top 20 Global Media Markets

https://www.pqmedia.com/product/global-advertising-marketing-revenue-forecast-2018-22/https://www.pqmedia.com/product/global-consumer-media-usage-exposure-forecast-2018-22/https://www.pqmedia.com/product/global-consumer-spending-on-media-content-technology-forecast-2018-22/

Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Smart Technology Marketing Revenues Rose 393.4% in 2018 to $340.4 Million; �Projected to Post a 184.3% Gain in 2019; and 83.5% CAGR to $7.09B in 2023Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Slide Number 42Slide Number 43