first 1000 customers master - stanford ignite
TRANSCRIPT
By @jameskennedy
By @jameskennedy
Your First 1,000 Customers
YOUR FIRST 1,000 CUSTOMERS
The next 40 minutes
Part 1: What is Piehole? Part 2: Our Process for getting customers Part 3: Your Action Plan
Part 1: What is Piehole?
Part 1: What is Piehole?
Who is this guy? his company name seems weird
Part 1: What is Piehole?
Part 1: What is Piehole?
By @jameskennedy
Part 1: What is Piehole?
Fun along the way … Google: piehole dragons den
Part 2: Our Process
Part 2 : Our Process
Standard Advice Get 1,000 customers then …
Part 2: Our Process
Actionable Advice Get sh*t done
# of leads % conversion Avg $ Sale # of transactions Margin
Part 2 : Our Process
Actionable Advice Get sh*t done
# of leads % conversion Avg $ Sale # of transactions Margin
Part 2 : Our Process
1,000 Customers = A’000 leads x B%
Part 2: Our Process
The Fun Part aka: the hard part
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
Part 2: Our Process
Conversion Tactics Picking your weapon
• Email responder • Phone Consults
• 1 to 1 appointments
• Training funnel
• Payment plans
• More payment options
• Credibility
Part 2: Our Process
0 – 100 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
0 – 100 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
0 – 100 Customers What we did
Lead Gen Ideas Conversion Ideas
OTHER PEOPLE’S NETWORKS
Part 2: Our Process
100 – 250 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
100 – 250 Customers What we did
Lead Gen Ideas Conversion Ideas
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Part 2: Our Process
100 – 250 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
250 – 500 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
250 – 500 Customers What we did
Lead Gen Ideas Conversion Ideas
$3 CPA
Part 2: Our Process
250 – 500 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
250 – 500 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
500 – 1000 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
500 – 1000 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 2: Our Process
500 – 1000 Customers What we did
Lead Gen Ideas Conversion Ideas
Part 3: Your Action Plan
Part 3: Your AcJon Plan
#measure Know if you are getting there
Part 3: Your AcJon Plan
Do not (not) #measure Know if you are getting there
Part 3: Your AcJon Plan
Now it’s your turn Get your pens out
Lead Gen Ideas Conversion Ideas
By @jameskennedy
Should I dance?
By @jameskennedy
Thanks