first 1000 customers master - stanford ignite

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By @jameskennedy

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Page 1: First 1000 customers   master - stanford ignite

By  @jameskennedy  

Page 2: First 1000 customers   master - stanford ignite

By  @jameskennedy  

Your First 1,000 Customers

Page 3: First 1000 customers   master - stanford ignite

YOUR  FIRST  1,000  CUSTOMERS  

The next 40 minutes

Part 1: What is Piehole? Part 2: Our Process for getting customers Part 3: Your Action Plan

Page 4: First 1000 customers   master - stanford ignite

Part 1: What is Piehole?

Page 5: First 1000 customers   master - stanford ignite

Part  1:  What  is  Piehole?  

Who is this guy? his company name seems weird

Page 6: First 1000 customers   master - stanford ignite

Part  1:  What  is  Piehole?  

Page 7: First 1000 customers   master - stanford ignite

Part  1:  What  is  Piehole?  

Page 8: First 1000 customers   master - stanford ignite

By  @jameskennedy  

Page 9: First 1000 customers   master - stanford ignite

Part  1:  What  is  Piehole?  

Fun along the way … Google: piehole dragons den

Page 10: First 1000 customers   master - stanford ignite

Part 2: Our Process

Page 11: First 1000 customers   master - stanford ignite

Part  2  :  Our  Process  

Standard Advice Get 1,000 customers then …

Page 12: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

Actionable Advice Get sh*t done

# of leads % conversion Avg $ Sale # of transactions Margin

Page 13: First 1000 customers   master - stanford ignite

Part  2  :  Our  Process  

Actionable Advice Get sh*t done

# of leads % conversion Avg $ Sale # of transactions Margin

Page 14: First 1000 customers   master - stanford ignite

Part  2  :  Our  Process  

1,000 Customers = A’000 leads x B%

Page 15: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

The Fun Part aka: the hard part

Lead  Gen  Ideas   Conversion  Ideas  

Page 16: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

Page 17: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

Conversion Tactics Picking your weapon

•  Email responder •  Phone Consults

•  1 to 1 appointments

•  Training funnel

•  Payment plans

•  More payment options

•  Credibility

Page 18: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

0 – 100 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 19: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

0 – 100 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 20: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

0 – 100 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

OTHER PEOPLE’S NETWORKS

Page 21: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

100 – 250 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 22: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

100 – 250 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

     “    

Page 23: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

100 – 250 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 24: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

250 – 500 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 25: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

250 – 500 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

$3 CPA

Page 26: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

250 – 500 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 27: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

250 – 500 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 28: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

500 – 1000 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 29: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

500 – 1000 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 30: First 1000 customers   master - stanford ignite

Part  2:    Our  Process  

500 – 1000 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Page 31: First 1000 customers   master - stanford ignite

Part 3: Your Action Plan

Page 32: First 1000 customers   master - stanford ignite

Part  3:    Your  AcJon  Plan  

#measure Know if you are getting there

Page 33: First 1000 customers   master - stanford ignite

Part  3:  Your  AcJon  Plan  

Do not (not) #measure Know if you are getting there

Page 34: First 1000 customers   master - stanford ignite

Part  3:  Your  AcJon  Plan  

Now it’s your turn Get your pens out

Lead  Gen  Ideas   Conversion  Ideas  

Page 35: First 1000 customers   master - stanford ignite

By  @jameskennedy  

Should I dance?

Page 36: First 1000 customers   master - stanford ignite

By  @jameskennedy  

Thanks