#firmday manchester 2016 - carve consulting 'what is the future of in-house recruitent...
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The Future of In-House Recruitment Marketing
#FIRMday
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Hello
• In-House Recruitment Marketing
Today
• Designing for the Drivers of
Disruption
• Programmatic + Analytics
• Living Employer Brands
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Carve • Digital Strategy • Social Recruiting
• Living Employer Brands
• Content Marketing • Training + Transformation
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Disruption is coming...
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Design for the drivers of disruption
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Drivers: The Network Effect
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Drivers: The Network Effect
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Drivers: Global Smartphone adoption
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Drivers: Consumerization of the Enterprise
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Drivers: Live Content
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Digital Cameras?
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Instagram, Snapchat
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Travel Agents?
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AirBnB, TripAdvisor
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Lonely Hearts… and almost everything else?
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Grindr, Tinder
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What does all this mean for me? • Get an analytics strategy• Enable peering between the talent inside and outside your organisation• Re-think your content strategy • Personalise, Localise • Challenge
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What should I focus on as an In-House Recruiter?
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A. Programmatic + Analytics
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What is programmatic?
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What is programmatic? • Buying audiences, not environments
• Real-time bidding, algorithmic decision making
• Data-driven
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What is programmatic?
A BRIEF HISTORY OF ADVERTISING
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DIRECT AD NETWORKS
AD EXCHANGES DSPs
CPM CPC
Pre-booked
DSP
Trading Desk
DSP
DSP
Increased transparency
Reduced cost + administration time
Improved Accuracy
Real-time
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Breaking it down for in-house recruiters?
Better targeting
Less Wastage
Performance based buying
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Where does the data come from? • Let’s play...
Browser Extension: Ghostery
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XXX A.N. Other tracker XXX
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Where does the data come from?
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Painting pictures with data...• Audience • Behavioural
• Retargeting
• Geotargeting
• Cross-Device
• Contextual
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Considerations for In-House Recruiters • Quality of Data • Discrimination
• Brand Safety
• Expertise
• Scale
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B. Living Employer Brands
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Living Employer Brands • Hand over the Mic• Identify + amplify your Talent Magnets • Embrace Live Content • Engage with Reviews • Personalize • Journeys, not jobs
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Fail Fast.Fix Fast. Learn Fast.
#FIRMday
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Let’s discuss...
#FIRMday