firm foundations: how to build a social media presence for your business

Click here to load reader

Upload: daystar-new-media

Post on 16-Dec-2014

122 views

Category:

Self Improvement


1 download

DESCRIPTION

Beginner level course to make sure all profiles are built with business objectives in mind and the basic optimization rules are followed. Presented by Michelle Cullison for Business Consultants in Lafayette, LA March 2012

TRANSCRIPT

  • 1. : How to Build aStrong Social MediaPresence & Why

2. @ LSBDC@mcullison 3. Strategize 4. What are the benefits of socialmedia? 5. What are yours? 6. List 12 Questions. Answer them. Content Strategy Tip #1 7. Give them that. No more. 8. Launch on LinkedIn 9. Create a Profile 10. Tips for Personal Profiles Get to 100% as fast as you can. Use bulleted lists in your summary to make yourprofile easy to read. Invest the hours you would invest in a resume fora dream job! Be interesting. Always be professional. This isnt facebook. Build your network to 500 of targetedconnections. 11. Create a Company page 12. Whats so exciting about CompanyPages?1. They give the BRANDS a separate presence.2. They tie PEOPLE to specific products & services3. They include space for a YOUTUBE VIDEO with each product & service.4. They allow you to PUBLISH your BLOG on the page.5. They let the company SOCIALIZE through STATUS UPDATES. 13. Create a Group 14. 3 Things to Know aboutLinkedIn: 1. It is SEARCH smart! 2. Try out these 2 Apps:SLIDESHAREBLOGLINK 3. You can become the resident EXPERT with ANSWERS. 15. Forge Ahead on Facebook 16. Profiles 17. Pages 18. Handling Negative Comments Set guidelines for handling complaints. Outline what you are going to do to rectify thesituation Remember you arent just talking to ONEcustomer. 2011 Daystar New Media, Inc. 19. Groups 20. Tackle Twitter 21. Create a business profile 22. Make your background count 23. 5 DontsJust for fun 24. #1 Dont Forget Tweets are public 25. #2 Dont forget who you are. 26. #3Dont attemptmultiplicity. 27. #4AvoidTweetAttacks 28. Move Past the Basics 29. Add Media: Flickr 30. Add Media: Youtube 31. Add a Blog with plugins & widgets 32. Add the Latest: 33. https://plus.google.com/pages/create 34. Add the Latest:Whats NEW? 2011 Daystar New Media, Inc. 35. 2011 Daystar New Media, Inc. 36. Pull it All Together 37. Manage Social Media 38. Integrate Email Marketing1. Build your LIST with a giveaway.2. Add your Sign Up form to yourfacebook page.3. Use your blog content as emailnews content. Automate it withmailchimp RSS. 39. Measure Social Media Results 40. Build your Business With a FIRM Foundation