firm brochure_april 2015
TRANSCRIPT
S - PARADIGMwww.sparadigm.in
CSR & Reputation Services
D. Media Relations
Develop comprehensive annual media strategy
Develop media docket - company & spokesperson profile, press release, logos,
pictures with e-kit uploaded on website
Media interac�ons - press conference, exclusive interac�ons
Factory visits & FAM trips
Support services - News Tracking | Venue Branding etc
E. Events
Iden�fy sector-specific events for par�cipa�on as delegates or speaker
Partnering with events, industry trade bodies to gain mindshare with brand
visibility
Develop company policy for suppor�ng events that comply with brand strategy
Ins�tu�onal Memberships
Secretary - IMCI, Ins�tute of Management Consultants of India -
Hyderabad Chapter
Individual Member - All India Management Associa�on, AIMA
Member of Asian Media Informa�on and Communica�on Center
AMIC, Singapore
Member - PRSI & PRCI and Adver�sing Club of Hyderabad
Presented research papers at Global AMIC conference in Kuala
Lumpur & Indonesia
103, J M Apartments, Opp. G. Pulla Reddy Sweets
Somajiguda, Hyderabad - 500016
HP: +91.99490.93501, Mail: [email protected]
@chelluri shankar.chelluri
URL: www.sparadigm.in
Clients:
We work on Annual Retainer & Project basis to serve following clients:
a. East Coast Energy, Athena Chha�sgarh: Servicing their communica�on needs
since August 2010 - Advice & Implement CSR Strategy, Newsle�er, Media
Rela�on & Website etc.
b. Kenes Exhibi�ons: Handled Defence & Aerosupply 2014 and Agritex 2015 -
Design & execute promo�on campaign in Print, TV, Online, Radio & Media
c. ISN Inc.: Working on American Educa�on Expo since 2013 by designing
promo�onal campaign in Hyderabad, New Delhi, Chennai & Ahmedabad with
Print, Radio, Event Promo�on, Social Media, TV and Media Rela�ons
d. Trimex Sands: Advising client in development & implementa�on of CSR Policy &
Strategy - working on their annual CSR Report
e. Axis Clinicals: Support their Marke�ng Communica�ons by developing website,
brochure & marke�ng collaterals and Clinical Trials Advocacy program
f. Raju Vegesna Founda�on: Support implementa�on of CSR strategy to develop
annual report and website with regular updates
g. Trident Chemphar: Marke�ng collaterals, developed content & design website
h. AtumIT: Support website design & content
Others: Triangle Football, Pa�l Rail Infrastructure Ltd, Maruthi Corpora�on Ltd,
Exleaz Consul�ng, Golf Buddies, Mining Engineers Associa�on of India, SLN Terminus,
Microfinance Ins�tu�ons Network, GenY Medium, Vishwa Infrastructure among
others.
CustomerAudience you’re trying to influence
Who
Company Product, culture perception What
Competitors How do you differentiate Why
Culture Emotional Connection How/When
CONT
EXT
STOR
Y TE
LLIN
G
Mechanics of Story Telling: We help clients by developing a strategic communica�on framework that aligns with organiza�on business plan. This framework helps client handle CSR & Stakeholder Engagement, Marke�ng & Internal Communica�ons, Crisis Communica�ons, Media Rela�ons and Events. Our aim is to help companies conduct their business in a transparent and ethical manner that engages and impacts society posi�vely.
A typical communica�on consul�ng mandate would entail development of the
following ver�cals:
A. Corporate Social Responsibility
Develop CSR Policy
CSR Project Design
Need Analysis
Social Impact Assessment
Develop & design CSR reports
B. Marketing & Internal Communications:
Corporate | Brand Films - concept, design, theme & script
Radio Spots - script, jingle & media plan
Collaterals (brochures|flyers): concept,
design, content & prin�ng
Website or web portal - design, theme,
wireframe, SEO, Payment Gateway,
Content Management Suite, Digital
Publishing, Website Analy�cs etc
Digital support on website | portal
with Social Media like FB, LI, Twi�er
etc
Newsle�er, intra-net content for keeping
staff engaged
C. Crisis Communications
Develop crisis communica�on manual
Define messaging pla�orm to be used
during crisis situa�on
Iden�fy senior company
spokesperson for media interac�on
Iden�fy media and work with them
during crisis
Recommend stakeholders engagement
with different programs
Media training to operate in crisis situa�on
PeopleCorporate Social
Responsibility (CSR)
ProfitGeneration ofsustainable
business results
PlanetEnvironmental protection andconservation
S PARADIGM CONSULTANTS is a CSR and Reputa�on Advisory firm that helps companies in brand building and communicate be�er with stakeholders. We help companies in leveraging the Art of Story Telling to engage & communicate with their internal and external audiences. Story Telling is a brand building tool that needs �me and investment - akin to running a Marathon!!
Story Telling can take the form of Annual Reports, Corporate Film, Website, Media Interviews, Brochures, Newsle�ers, Recruitment Adver�sing, CSR Reports etc. The story can be told across pla�orms that include tradi�onal mediums like Print | TV | Radio or new age like Social Media, Online Mediums like Facebook | Twi�er | You Tube | LinkedIn | Blogs etc. We help Write & Market your story to different audiences across pla�orms.
Shankar Chelluri is a consummate prac��oner of Story Telling with 22 years of professional experience panning News Repor�ng & Public Rela�ons and follows KISS (Keep it Simple Stupid) strategy. Working as a Business Reporter in New Indian Express, Deccan Chronicle & Times of India for 8 years made Story Telling easier. While working in Vaishnavi Corporate Communica�ons P. Ltd., a leading na�onal PR agency as
Regional Director – South, that handled mandate for 90 Tata Group companies in IT, Telecom, Steel, Chemicals, Hotels and others like Sun Microsystems, Exide Ba�eries, ITC Foods et. for 5 years: gave him breadth of rich experience managing diverse organiza�ons & working cultures and their approach to communica�on. Managing Reputa�on as GM - Corporate Communica�ons for India's first PPP Airport - GMR Hyderabad Interna�onal Airport for 3 years improved his ability to help clients look at the larger picture while s�ll having eye for detail. This was done with help of CSR & Stakeholder Engagement, Marke�ng & Internal Communica�ons, Crisis Communica�ons, Media Rela�ons and Events for Brand Building and Managing Reputa�on.
Presently, an independent Management Consultant since May 2010; Shankar Chelluri is doing the above with special emphasis on Corporate Social Responsibility & Reputa�on Management - helping companies evolve to do business in a Responsible, Ethical, Transparent manner leaving a posi�ve impact on society
About Founder
EAST COAST ENERGY PVT LTD