firestone grassroots
TRANSCRIPT
Goals & Objectives • Exceed numbers from previous year – August
8th 2014• Create a fun and successful event for both
the BOSS and employees
Pre-Grassroots• Establish sales/promotions for August 8th
• Create flyer for customers• Spread the word
• Contact local suppliers for support • API• NAPA• CARQUEST
Grassroots• Raffle• Baskets – Firestone, NAPA, CARQUEST• 1 ticket per Boys & Girls Club booklet• 1 ticket if customer spends over $100
Grassroots Results – CFNA Sales
798% increase in sales - $4,045For the month of August 2014 there were 9 CFNA cards opened. As of August 10, 2015 we had already matched the previous years card sales.