firas bachi sr. art director/ concept, drawing & art-direction

8/14/2019 Firas Bachi Sr. Art Director/ Concept, Drawing & Art-direction

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Email [email protected] Mob +966510852457

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Firas BachiConcept | Art Direction | Copywriting | Cartoons | Drawing | Animation

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Nov 2 12 • Full Integrated Campaigns• Press Ads• TV Commercials• BTL & ATL

• Creative Media & Production• Photo Shoot• Web & Animation• Branding





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Advertising CAMPAIGNS P or t f ol i o

Above & Below

the linecampaignsOutdoorTVRadioPress,




Client:Bupa insuranceWork:Concept, Art Direction,Illustration, Calligraphy &Typography, RadioCopywriting, Video Script &V.O Recording, Storyboard& Video Animation.Brief:Costumer interactiveengagement initiativeduring Ramadan MonthExecuted Materials• Press ads

• In-mall media• In-mall Booth• Social media video• POSM• Digital web• Digital mobile app• leaflets• gifts• promoter outfit• e-greeting• 3 Radio ads

July 2013

Published

Watch Social Media Videohttp://www.youtube.com/watch?v=wf8-llaiCUo

(Evaluate Your Health & Straighten it )




Client:Bank Al JaziraCampaign:

Absher Bi’izzak Brief:Personal FinanceWork:Full Campaign Concept,

Art Direction,Copywriting, photo shootMaterials:• 4 Radio commercials• Press ads 4 Artworks• Digital/web• Social Media• posters• ATM Screen• Mall Mupi

2012-2013

Published

Listen 4 Radio commercials

Wedding

Triplets

Retiree

Military

youtu.be/ayCktLuwuvo

youtu.be/a1sAW2Q13gE

youtu.be/y8rxPbgEFNA

youtu.be/7hIvnkNKqNc




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Client:BUPABrief:SERVICE HERO initiativeawareness internalcampaignWork:Full Campaign Concept, ArtDirection, Photo-shoot,copywritingExecuted Materials:• 3 visuals• POSM• Wall sticker• Voting Box• Voting cards

2012

Published

Teaser Teaser Teaser

Reveal Reveal Reveal




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Client:IOWDInternational organization forWisdom & DialogueProject:

Annabi (the prophet),the global humanitarianprojectBrief:Outdoor create awareness,• Annabi project• Assalmu Alayk TV channel

Work:Concept, Copywriting,

Art Direction, CalligraphyExecuted Materials:Outdoor (unipole)

2013

Published




Client:RenaultProduct:FluenceBrief:Car AwarenessWork:Concept, Rough ArtDirection, Copywriting

Asst.Materials:• Press ad proposal

2012

See your self in/through it

Renault Fluence ! For the gourmet Elegance snatches the spotlights

Pitch




Client:Bupa insuranceWork:Concept, Art Direction,Illustration, Copywriting,Radio Recording.Brief:Boost Calls SalesExecuted MaterialsPhase 1 & 2 including:• Press ad• Outdoor• Flyers• POSM• 8 Radio ad• Digital/web• Social Media

2011-2012

Published

Listen Radio commercials Sample

youtube.com/watch?v=gIuaXxT5Vk8

Call Bupa




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Client:Qatalum (Qatar Aluminum)Campaign:This is.. my next Eco (thing..)Brief:Environment protection,Environment fair 2011Work:Full Campaign Concept, ArtDirection,photo shootMaterials:• Press ads (teaser &reveal), smart media• Exhibition Stand• Gift items• Collaterals• Web• Activities & games

• Creative Interactive media

March 2011

Teaser press-ad Reveal

Email-shot

Published

E il fi b hi@ il M b 966510852457




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Client:Qatalum (Qatar

Aluminum)Campaign:Qatar’s FortuneBrief:Qatarization recruitment,Career fair 2011Work:Full Campaign Concept,

Art Direction,Copywriting, photo shootMaterials:• Press ads• Exhibition Stand• posters• Collaterals• Gift items

March 2011

Published

Because you’re Qatar’s fortune

E il fi b hi@ il M b +966510852457




Client:V-Kool filmsBrief:

Heatproof filmsWork:Concept, Art Direction,CopywritingExecuted Materials:Press ad

2013

Pitch

Look in eyes of the sunPrivacy.. With no heat

E il fi b hi@g il M b +966510852457




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Client:SanofiProject:One day with patient (Sanofi-Diabetes)Work:Internal training initiativeCampaignFull Campaign Concept, ArtDirection, Copywriting.Executed Materials: • Logo• POSM• Posters

2012



Email firasbachi@gmail com Mob +966510852457




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Client: AlessaBrand:Crafft A/CBrief:The hottest summer everWork:Full Campaign Concept, ArtDirection, copywriting.Executed Materials: • TVC Concept• Radio• Press Ad• POS materials

• Leaflets

2010

Astronaut cutout standattached with a tube to an AC,

in-store POSM

This summer.. You’ll not survive without it

TV Commercial Storyboard





Client: AlessaBrand:Hass Home AppliancesBrief:Testimonial awarenesscampaign, variety ofproducts, for everyoneWork:Full Campaign Concept,

Art Direction, RadioRecordingMaterials:• Radio ad• TVC conceptStudios:Yahiya OB

2010

Published

Listen Radio commercial

HAAS.. Because it’s for everyone





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Client: AlessaBrand:Crafft A/CBrief:It’s timeWork:Concept, Art Direction.

Executed Materials: • TVC Concept• Radio• Press Ad• POS materials• Leaflets

2010

outdoor

Magazine ad with fake article

Paper hand fan/ Loose insert

Pitch




Email [email protected] Mob 966510852457

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Client:PuckProduct:Cream Cheese JarBrief:Promotion, Collect Jarsget prizesWork:Concept, Rough Art

Direction, copywritingExecuted MaterialsPress ads proposal

2010

Flip the jar get prizes

Pitch




a asbac @g a .co ob 9665 085 5

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Client:Kingdom Tower CenterBrief:world cup 2010Work:Copywriting, Art DirectionExecuted Materials:• In-mall branding

• 12 billboards for all footballteams.• Booth stand• Large see-thru stickers

2010

Published

Share your passion with us




@g

Client:Craft FoodsProduct:TangBrief:Tang singles (sachet)launching in SAWork:Concept, Art Direction,copywritingMaterials:• Press ads• outdoors

2010

Just stir it.. No need for a spoon

Presented in Dubai

Pitch




@g

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Client:Kingdom Center MallBrief:New additional shoppingfloor in the BuildingWork:Concept, Copywriting, ArtDirectionExecuted Materials: In-mall branding

2010

An additional floor of pleasure,

More shops. More joy




25

Client:Memar Real-EstateBrief:Brand awareness campaignWork:Concept, Art Direction,Copywriting.Executed Materials:Press Ad

2010

Published

No place for illusion, our projects are real.




26

Client: AlMutlaq furnitureBrief:Branding campaignWork:Concept, Art Direction,copywriting.Materials:Press Ad

2010

You are in the paradise of furniture

Pitch




Client:Saudi Traffic PoliceHeadline:Long live..Brief:Committing to trafficregulationsWork:Concept & Copywriting

Assistance, Talent.Executed Materials4 Different Visuals• Press Ad• Outdoor

2009

Check you tires ! Long live you..Fasten you seatbelt ! Long live you..

Lower your speed ! Long live you..Stop then talk ! Long live you..

Pitch




Client:Zain TelecomHeadline:Words are Better whencompleteBrief:advance credit, tocomplete conversation . Work:Campaign Concept, 4

segmented visuals ArtDirection, copywriting

Asst.Executed Materials: • Press ad 4 visuals• POS posters• Flyers

2009

Published




Click to play

Client:Zain TelecomHeadline:Make your day a perfect10/10Brief:10 SR extra for every10SR you spendWork:

Campaign Concept, ArtDirectionExecuted Materials: • TVC• Outdoor• Press ad 3 visuals• POS Materials• Flyers• Web

Sep 2009

Published

http://www.youtube.com/watch?v=ZE2FzfZHqhQ&lr=1



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Client:Zain TelecomProduct:Broadband USB DongleBrief:New productannouncementWork:

Concept, Art DirectionExecuted MaterialsPress ads

2009

Your Fastest Chanceto join the F1




Client:Zain TelecomProduct:Zain-Fi internet deviceBrief:The Smallest Wi-Fidevice announcementWork:Concept, Art Direction,photo-shootExecuted Materials• Press ads• Outdoor• POS Posters• Web• Flyers

2009

Published

Get them on your waves ! The Smallest Wi-Fi device ever




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Client:Zain TelecomBrief:Zain Women smallprojects supportWork:Concept, Art DirectionExecuted Materials:

• POSM• Rollup Stands• Leaflets• Web banners

2009

Published

Your staring point for your dreams to come true




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Client:Zain TelecomProduct:Blackberry web serviceBrief:Free Web BrowsingWork:Concept, Art Direction

Executed MaterialsPress ads

2009

Surf your world ! endlessly




Client:Zain TelecomHeadline:Your SIM is yourfingerprint ! you won’tloose it ! Brief:SIM Swap (replacement)Work:

ConceptRough Art directioncopywritingExecuted MaterialsPress ad

2009

Your SIM is your fingerprint ! you won’t loose it !




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Client: Apple FitnessBrief:Promotion: free laptops &iPods, for the 1 st 100subscribersWork:Full Campaign Concept, Art

Direction. CopywritingExecuted Materials:• Press Ad• POSM• Posters• Banners• Vouchers

Jun 2009

Published

Freelance

Renew your life & receive your gift




Client: Apple FitnessBrief:Branding campaignWork:Full Campaign Concept, ArtDirection. CopywritingMaterials:

• Internal Branding• POSM• Posters• Brochure• Collaterals• Leaflet Dispenser

Jun 2009

Published

Freelance

Renew .. Unveil the New you..




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Client: Apple FitnessHeadline:Secret of GravityBrief:Branding campaignWork:Concept, Illustration, ArtDirection. CopywritingExecuted Materials:Press Ad Proposal

Jun 2009




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Client:Jamjoom Group/ ImpactCampaign:I love my city cleanBrief:Beach clean up (SCR)Work:Concept, Illustration, ArtDirection. Copywriting

Executed Materials:Magazine ad, flyers, POSM,Outdoor on Jeddah Beach

2013

Published




40Client: Minopolis Direction: Kids in real jobs Brief: Launching Minopolis in SaudiWork: Concept, Illustration, Art Direction. Copywriting, Typography Materials: Magazine ad, Press ad, flyers, POSM, Outdoor2013

Published

Teaser 1: I am a real doctor ! Soon

Teaser 2: I am a real cop ! Soon

Reveal: We do real jobs in the city of children




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Client:Graphic arts fine paperHeadline:The only limitation is your ! Brief:Create awarenessWork:

Art DirectionExecuted Materials

• Creative production onPress and Magazine Ads• Animated web banner

2009

Published




42

Client:Saudi Milk CouncilBrief:

A Campaign proposed tosupport drinking milk inSaudi ArabiaWork:Conceptualizing,Rough Art Direction,Copywriting Asst.Proposed Materials: • 2 TVC concepts• Outdoors• Press ads• POS Materials• Stands• Flyers• Web• Truck & cars branding• Gift items

2008

Milk! Natural drink,With supernaturalpowers.

Pitch




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Client:Jeddah Recycle

AssociationCampaign:Save paper.. save trees..save lives..Brief:CSR environmentalcampaignWork:Concept, CopywritingExecuted Materials:Press Ad

2008

Sorry bird, I can’t carry your nest anymore

Pitch




44

Client:Kalimat ChocolateBrief:Launching KalimatChocolate brand inRiyadh.Work:

Concept, Art Direction,CopywritingExecuted MaterialsPress ad

2008

Riyadh city got sweeter




45

Client:DCABrief:Fundraising for Disabledchildren in RamadanMonthWork:

Art DirectionExecuted Materials: • TVC• Press ad

2008

This might be the farthest they see , not what they really look to




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Client:IDISHeadline:Think Higher ! Brief:The 1 st Development &Investment Exhibition

AnnouncementWork:

Concept, Art Direction,CopywritingExecuted Materials• Press ad• Invitation card

2008




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Client:Texas ChickenHeadline:I Know what I like ! !Brief:Do you know what goodis ..Brand Launching in SATeaser-Reveal CampaignWork:Full Campaign Concept, ArtDirection. CopywritingExecuted Materials• Press Ad• POS Materials• Posters & Banners• Dine in & delivery Menus• Mobile Truck• SMS

• Digital /WebI like it Hot !

Do you really know how you like it? I like it Juicy !

I Know what I like ! !

Published




Client:Limitless Real estate, SaudiWork:Concept , Art Direction,IllustrationExecuted Materials:Press ad

Dec 2008

Published

Islamic Seasonal greetings




Client:Nissan, SAWork:Concept, Art Direction.CopywritingExecuted Materials:

AdFlyer

2008

Published

Scratch & win!...Re-paint your car with 40% off




Client:Nissan, SAWork:Concept, Art Direction.CopywritingExecuted Materials:

AdFlyer

2008

Published

Your A\C is on.. Your summer is cool..Free check-up for your AC



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Client:ElectroHeadline:! units of happinessBrief:Launching in JeddahWork:

Art Direction, copywritingExecuted Materials:

• In-mall branding• stands & banners• See-thru• POSM• 12 segmented visualsTeaser & Reveal.

2007

Published

64 inch of excitement 5 Liter of refreshment 2,5 MHZ of freedom 12 Mpxl of memories 24000 units of chillout

7,2 MB/Sec ofConnectivity

900 R/S of purity 80 GB of joy




53

Client:Electro Electronics, SAWork:Concept

Art DirectionExecuted Materials:Press ad

2008

The specialist ! now in Yanbu industrial city




54

Client:Pizza Hut, SABrief:Free coffee in FemalesectionWork:Concept, Art Direction.CopywritingExecuted Materials:Press ad

2007

Come in the afternoon..Enjoy your free coffee!




55

Client:La Premiere JewelleryBrand:JACOB & CO.Work:Concept, Art Direction,

Executed Materials• Press ads

2007

World is yours The five times in with finest touch

Published




56

Client:ITL worldBrief:Disney Summer & cruise-lineWork:Concept, Art Direction,copywriting, Materials• Press ads• Flyers• Rollup stands• Social Media• Activation stand• Mother & kids expo.Jeddah

2013

This Summer is Disney Summer

Published


You Call.. We Shoot



Client:Kabab-jiBrief:Delivery Express awareness

Ad & logoWork:Concept, Art direction, Logodesign, CopywritingExecuted Materials: • Ad• Logo

2008

Published


It will speak for itself



Client:Kabab-ji, SAWork:

Art Direction,photo shoot directingBrief:Create awarenessExecuted Materials• Press ad• Outdoor• Flyers

2008

Published

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59

Client:Riyad BankBrief:Personal Finance/ MarriageWork:

Art Direction.Executed Materials • Press Ad• TVC’s• POSM

2007

Published

Securing marriage expenses is closer than what it seem


Get it no easier



60

Client: Autostar car leaseBrief:Easy leasingWork:Concept, Art directionExecuted MaterialsPress adPOSM

2007

Published

Get it, no easier.


Design the career of your future



61

Client: ASI (Art & Skills Institute)Brief:

Art & Skills Institute(Fashion, painting,sculpting) Launching.Work:

Art Direction, Illustration

Executed Materials:3 segmented visuals• Press ad• Flyers

2007

Published




62

Client:Obeikan BookstoresBrief:Re-branding CampaignWork:Campaign Concept,

Art Direction.Executed Materials:Press Ad (4 SegmentedVisuals)

2008

Published




63

Client: Alissa MotorsBrand:ISUZU D-MAXCampaign:The Challenge TripBrief:Create awareness campaigna convoy of D-Max cars drive5000km around the kingdomwith the cheapest fuel cost,showing the challengingfeatures of the car.

Work:Concept, Art Direction.Creative CopywritingExecuted Materials• Press Ad• Magazine ad• Banners & POSM• Activation• Digital /web

2009

Published


Welcome to the finest place..In the holiest month



64

Client:Kingdom Center MallBrief:Ramadan Holy monthgreetingsWork:Concept, Art DirectionExecuted Materials

• Press ad• Greeting card

Sep 2006

Published

Greeting card




66

Client:Kingdom Center MallHeadline:Ice Show in KingdomBrief:In-mall Mall Winter icesculpting EventWork:Concept, Art Direction,CopywritingExecuted Materials• Press ad• In-Mall branding• Coupons

Feb 2008

Published




67

Client:STC TelecomProduct:

Lana prepaidHeadline:‘Alo’ Between us!Brief:Prepaid for YouthWork:Campaign concept, ArtDirection, Illustration,Copywriting (Saudi Accent),photo shootProposed Materials: • Press Ad• POSM• Booth stands• Tickets & membershipcards• Banners• SMS• Ringtones & Rap song• Radio ad

2006

U, Driftin’?..

Screw it, let’s ATV? .. game is on, where R U ? .. The show is Awesoooome .. Pitch

daaaangerous goal.. Comecatch up

‘Alo’ between usParty in shakin’




68

Client:Obeikan BookstoresBrief:Buy Laptop & win a Yaris carWork:Campaign Concept,

Art Direction.Executed Materials:Press AdPOSMLeaflets

2006

Published


Continue your airplane/car round trip



69

Client:Best Ret CarBrand:Chevrolet SparkBrief:Rent a car, cheaper thangetting airport taxi.Work:Concept, Art DirectionExecuted MaterialsPress ad

2006

Published


Coming to you Egypt



Client:Saptco /Saudi PublicTransportationWork:Concept ,Art Direction,Brief:Egypt destinationannouncementExecuted Materials• Press ad

2008




71

Client: FAL Automobile/ Car Builders Brand: Fisker Brief: Brand AwarenessWork: Concept, Art Direction, Copywriting Executed Materials: Press ad 2006

Published

Being isn’t by wishing.. It’ s by owning! Drive passion.. Fisker

Pitch

Teaser Teaser Reveal



73

Open Heart Surgery

Client:Mowasat HospitalWork:Full Campaign Concept, ArtDirection.Executed Materials: • POSM• Posters8 segmented visuals

2005

Published

Early Breast Cancer Detection


Smaller car with bigger heart



74

Client: Alissa AutomobileBrand:Chevrolet SparkBrief:The smallest car withcheapest leaseWork:Concept, Art directionExecuted MaterialsPress ad

2006

Published




75

Client:Sharp, HoshanProduct:

ARM CopierConcept:Really Heavy DutyWork:Concept, Art Direction.CopywritingExecuted Materials:Press Ad

Jun 2006




76

TV P

or t f ol i o

Commercials




77

Client : HP Brand : HP e-printStory: The father couldn’t attend his son’s school ceremony, but his bother has a way to share that moment instantly with his father.Work : 4 different scenario Concepts, Illustration, script

2010 Pitch




78

Client : Prince Sultan Charity for HousingStory: Two kids building a Lego house, the rich kid put his toy inside the house to sleep, while the homeless kid put his toy outside.Headline : how can you sleep while someone can’t find a shelter.Work : CSR Campaign, 3 different scenario concepts, Illustration, script

2010 Pitch




79

Client : Zain TelecomProduct : Zain Saudi League ! Campaign: Our League ! from us and for us.Story: a memory of childhood passion for football, .. Work: Concept, scripting, storyboard illustration, props for shooting.Executed Materials : TVC, Press ad, POS Materials, WebSep 2009

Published

http://www.youtube.com/watch?v=yk3Hp9IBNEc&feature=plcp




80

Client : Watani DetergentStory: The whole family was busy, they all give attention when they hear the sound of the mother shaking Watani detergent pack,Thematically like a famous Saudi Jingle, the family gather and dance.Work : 3 different TV Concepts, Illustration

2007 Pitch




81

Client : Man Divan/ Traditional Saudi Dress Story: VIP Deal Duration: 30 secWork : 2 TVC scenario concepts, Illustration,

2010




82

P or t f ol i o

Creative Media& Production



84

Brand:Bupa- STCBrief:Sales KitWork:Concept, art direction

2011

Published




85

Client:Phi Communication, self promotingProposition:Sail the 7 seas of communicationsBrief:Branding in media show event 2010Work:Concept, Art Direction. CopywritingExecuted Materials: • Logo• Booth branding• Treasure map/ Ticket• Flyer/ paper ship

2010

Published




Client:

Sunbula foodBrand :Frozen vegiesBrief:Supermarkets activationWork:Full Campaign Concept & Artdirection, CopywritingExecuted Materials: • Stands• Mascot• Stickers• Booth• POSM

2010 Pitch




87

Client:Graphic arts fine-paperWork:Concept, art direction,copywritingMessage:

Empty envelope sent tocustomer.. Written on it:

Do you think this space isenough to show what finepaper is? Find about us.

An empty envelope to besent to client, challenging thequality of paper.

Executed Materials: Direct mailer

2009




Client:HenkelBrand :DACBrief:Create awareness for DACpoly-bag in-mall activationthrough a huge poly bagWork:Concept & Art directionExecutions: • Balcony stand• Gondola

2009




89

Client:Tabuk Pharmaceutical

Brand:Vero (erectile dysfunctiontreatment)

Work:Concept & Art directionPresented Creative Ideas: • POSM:• Car Jack Branding• Construction CraneBranding• Door hangers• Bags• Floor stickers

2008



91

P or t f ol i o

Print Materials




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Brand:Sigma PaintsBrief:Eid greetingsWork:Concept, art directionExecuted Materials:Greeting Email Shot

2011




93

Brand:Bupa- MOEBrief:Sales KitWork:Concept, art direction

2011

Published




94

Client:

Khan Murjan CafeBrief:The Restaurant is inspiredby Khan Murjan the ancientSouk in Baghdad-Iraq.Work:Concept, Copywriting,Story Editing, Art Direction,Photo-shootExecuted Materials:• Dine in Menu• Photo library

2012

Published




95

Brand:Jazira CapitalBrief:Eid greeting CardWork:Concept, art direction,CopywritingExecuted Materials:Greeting Card

2011



97

Client: Alessa – Home AppliancesWork:Concept, Art direction,copywritingExecuted Materials:Corporate profileProduct brochure

2010




98

Client:Faris Alsaudia Real-EstateConcept:The horse is known by itsknight,Real-Estate is like a wildhorse, needs someone whocan tame it.Faris = Knight (in Arabic)

Work:Concept, Art direction,copywritingExecuted Materials:Corporate brochure

2007 Pitch




99

Client:Central Park MallBrief:Branding CampaignWork:Concept, Art Direction.Executed Materials:• Brochure• Press ad• Website prototype

• POS Materials• Posters

2008 Pitch




100

Brand:Hoss intropiaBrief:Ramadan month Greeting cardWork:Concept, art direction 2010 Published




101

Client:Kabab-ji , SAWork:Tarboosh (LebaneseTraditional hat) Concept, ArtDirection.Executed Materials:• Dine in Menu• Delivery menu• Catering Menu

2008

Published




102

P or t f ol i o

B randingBrand building ,Brand Strategy

Name, Concept LogoDesign,Logo uplift,Corporate Identity,




Client:SanofiBrief:Corporate Communicationand Internal initiativelogosWork:Concept, Art Direction.Executed Materials:Logos

2012

Published




Client:FMSProduct Cardiospace programBrief:Cardiology systems,feasibility study planner & a

hi-tech equipment supplierfor hospitals.Work:Concept, Art Direction.Executed Materials:• Logo & Corporate Identity• Dubai launching eventMaterials:- Booth- Stands- Magazine ad- Wall stickers- 4 different Flyers

2009-2010

Published

Freelance




Client:Ctrl p printing solutionsBrief:Logo & brand identity

Work:Concept, Art Direction.Executed Materials:• Logo• Corporate id• Branding materials• uniforms

2010

Published




Client: AsdalBrief:

Logo & brand identityWork:Concept, Art Direction.Executed Materials:• Logo• Id materials

2010

Published




Client:IOWD (Wisdom &Dialogue Org.)

Brief:Logo & brand identityWork:Launching, Concept, ArtDirection, logo Design.Executed Materials:LogoCorporate identityOutdoor

2013

Published




Client: AlMajd MarbleBrief:Logo & brand identityWork:Concept, Art Direction,logo Design.Executed Materials:Logo Options

2010 Pitch




Client:Energy DrinkBrief:

Mini-Container identityWork:Concept, Name, ArtDirection.Executed Materials:• Logo & Bottle design

2010 Pitch




Client:NadecBrief:Logo upliftingWork:Concept, Art Direction,logo Design.Executed Materials:Logos

2010 Pitch




111

Client:Widd gift shopBrief:New brand name, logoand identity

Work:Concept, name, ArtDirection.Executed Materials:• Name• Logo• Brand strategy

2010

Published




112

Client:Urban Spaces DesignersBrief:New brand name, logoand identity

Work:Concept, art directionExecuted Materials:• Name• Logo• Corporate Identity• Brand strategy

2010

Published




Client:Toasta breakfast coffeehouseBrief:New concept for abreakfast restaurant,snacks and coffee shopWork:Name, Concept, ArtDirection, logo Design.Executed Materials:• Names & Logo• Id materials• Restaurant materials• Uniforms• Brand strategy

2010

Published




Client:Toasta breakfast coffeehouseBrief:New brand identityWork:Concept, Art Direction,copywriting.Executed Materials:• Name & Logo• Id materials & menus• Restaurant materials• uniforms2010

Published




Client:Burgy (steak & salad)Brief:New brand identityWork:Concept, Art Direction,

story editing.Executed Materials:• Id materials• Wall posters• Restaurant materials• Delivery & dine-inmenus• Uniforms• Brand strategy

2010

Published

Dine-in menu

Tray placematMealbox




116

Client:Lingerie brandBrief:Lingerie brand identityWork:Concept, Name, ArtDirection, logo Design.Executed Materials:• Name• Logo• Brand strategy

2010 Pitch




117

Client: Alrayes Investment groupBrief:Worldwide investmentsWork:Concept, Name, ArtDirection, logo Design.Executed Materials:• Name• Logo• Corporate Identity

• Brand strategy

2009

Published




118

Client:The Land Real EstateProposition :Pi! constant values..infinite PossibilitiesWork:Concept, Story, Art Direction,copywriting, logo design.Executed Materials:• Logo

• Corporate identity• Press ad• Website prototype• Brochure• Outdoor• Giveaways

2008

Constant Values, infinite possibilities

!"#$%&'( )$"*$+', -!&.$/ 0"1

Pitch




119

Client:Watin Bio-LifeWork:Wateen=vain in ArabicConcept, Art Direction, logodesign.Executed Materials:Logo

2005




120

P or t f ol i o

Photo Shoot




Client : Bank AJaziraCampaign:

Absher Be’izzakWork:Scenario, Photo shootdirectionPhotographey :• leap studios

2013

Published




Client : BupaCampaign:Service Hero InitiativeWork:Scenario, Photo shootdirectionPhotographer :• Safi Jamal Ellail

2012

Published




123Published

Client : Khan Murjan CaféWork: Scenario, , Photo shoot, & food stylingPhotographer: Abdullah Saggaf 2012



125

Client : QatalumCampaign:Qatar Career Fair& Qatar Environment FairWork:Scenario, Photo shootdirectionPhotographers :• Habby Khalil• Shadi Edieh

March 2011

Published



127

P or t f ol i o

Digital

WebsitesWeb BannersWeb Icons




128

Client:CPMWork:Concept, Execution.Executed Materials:Website prototypeproposal

2008 Pitch




Client:FedexWork:Concept, Execution, flashanimationExecuted Materials:

Animated web banners

2007

2

1

Publishedhttps://sites.google.com/site/firasbachi /gallery/interactive-multimedia-animation/Fedex(PackagingBanner).swf

https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/Fedex(SilhouetteBanner).swf

Click on the image or copy link





Client:Saudi National teamWork:Concept, flash animation.Executed Materials:

Animated web banner

2007

https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/SaudiNationalTeam.swf


Pitch




131

Client:

Active-On MarketingWork:Concept, Execution.Illustration, animating.Executed Materials:• Animated Websitewww.active-on.com • Company Profile CD• Complete CI

2005

Published

Click here




132

P or t f ol i oCARTOON Mascots

Illustration & Sketches


Stabilo.. the original, has no substitute



133

Client:

StabiloProduct:Point 88 penBrief:Brand Awareness cultureoriented visual.Work:Illustration, TypographyExecuted Materials• Saudi Oriented TVC• Press• In-Bookstores Branding• POSM

2011

Published




Client:Man DivanSaudi Traditional DressWork:Concept, illustrationExecuted MaterialsTVCPackagingPOSM

2009




Client:Oppo MedicalWork:Print Board Illustrationfor presentation

2011

Published




Client:Crispy Chicken- RiyadhWork:Mr. CrispyConcept, illustrationExecuted MaterialsCartoon mascots

2009




Client:Hi-Bye SandwichesWork:From A to Z FullCampaign,Concept, Art direction,illustrationExecuted Materials• Cartoon mascots• Menus

• Internal branding• Complete restaurantbranding materials

2004

Published



Client:Tamayoz Internet CafeWork:Concept, Art direction,illustrationExecuted Materials• Cartoon mascot• POSM

• See thru

2003

Published




Client:T-MAG technologyMagazine(Emoticons charactersfor monthly comic)Work:Concept, Art Direction,illustrationExecuted Materials

• Cartoon mascots• Magazine ad

2002-2003

Published




141

&

BIGBrands

More Than 30 Major GlobalBrands,

more than 60 Major Regional




& many more to come !




2001-2012 © Firas Bachi

SO ..!

T H N K S

H o p e y ou e n j o y e d t h e s h o w

Fluffy CaricaToonzCartoons by Firas Bachi

FIRAS BACHI HOME PAGE

Biography & More Info

firas bachi sr. art director/ concept, drawing & art-direction

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