finnish twittercensus 2013, statistics for twitter in finland
DESCRIPTION
Statistics over Finnish speaking Twitter users. Tweeps, usage, number of users.TRANSCRIPT
TWITTERCENSUS?
Biggest Twitter study in the Nordics Third annual study First time including Finland!
Not
Fin
nish
?
Method
Finnish? 2. Check language
3. Save
1. Get from
queueBlock
4. Add friends
and followers
More on methodology
Finnish = writes primarily in Finnish Excluded: – No tweets– Protected account– Zero friends AND zero follower
Included– At least one tweet– Followed by, or following, at least one
account identified as Finnish
Problem with methodology?
C
B
D
A
E
Language analysis
N-gram-based text-categorization– Searches for three letter combinations in
words– Considered stable–Worse result with few tweets
– http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.53.9367
RESULTS!
63 632twitter accounts
17 993 234tweets
4 426 015 follower4 546 311 following
283 average status updates
median = 10(Sweden 480)
Average friends
71(median = 17)
Average followers
70(median = 6)
= statuses, followers and friends are very unevenly
distributed
Tweets per account?
0-9 10-99 100-999 1000-9999 10000-
49%
30%
16%
4%0%
% of accounts
Tweets per account & total tweets per group
0-9 10-99 100-999 1000-9999 10000-
49%
30%
16%
4%0%1%
4%
18%
39% 38%
% of accounts
% of tweets
The median user…
10 status updates Following 17 6 followers Member since 2011-12-25
Let’s look at the active!
Active = tweeted in last 30 days
25 965twitter accounts
who have tweeted in the last 30 days
Active users
Average statuses 633 Mean statuses 62
Average friends 127 Mean friends 44
Average followers 141 Mean followers 15
Registrations per month
Aug-0
6
Jan-
07
Jun-
07
Nov-0
7
Apr-0
8
Sep-
08
Feb-
09
Jul-0
9
Dec-0
9
May
-10
Oct-1
0
Mar
-11
Aug-1
1
Jan-
12
Jun-
12
Nov-1
20
1000
2000
3000
4000accounts/month
When (not) to tweet
0:00
2:00
4:00
6:00
8:00
10:0
0
12:0
0
14:0
0
16:0
0
18:0
0
20:0
0
22:0
00%1%2%3%4%5%6%7%8%9%
Finland Sverige
Most common words in description:
finland finnish music love life media suomen student sports girl hockey helsinki opiskelija
social marketing business toimittaja journalist university
football
3% of tweets are geotagged
(DK 5%, SE 4%)
Length of tweets
1 11 21 31 41 51 61 71 81 91 101 111 121 1310
5000
10000
15000
20000
25000
30000
35000
40000
45000
http://t
.co/R9qjvhWV
Which client is used to tweet?
web
Face
book
Twitt
er fo
r Iph
one
twitt
er fo
r And
roid
Twee
t but
ton
Twee
tDec
k
Inst
agra
m
0%5%
10%15%20%25%30%35%40%45%
FINLAND DENMARK SWEDEN
Force atlas graph
The Graph!
Nodes sharing characteristics (friends/followers) will cluster
Force directed layout Repulsion, attraction, gravitation Similar nodes will be close Nodes from same cluster will be
drawn together
What does color x mean?
I don’t know – you find out! (The clusters are mathematical – but
our experience from Sweden sais that they are very relevant)
… but:
manga/anime
sports
entertainment
IT/business/media
media & politics
churches
librarians
www.finnishtwitter.comwww.finnishtwitter.com/graph
