finished fyp slides 10.34am 26th may

Alzafind WristbandsShane Griffin

Levon VasilyanJacques Fay

Shane• Challenge Posed Architecture Diagrams• Our Mission Our Application• Our Product

Jacques• Market Research• Financial Projections• Hardware

Levon• Software Development• Risk Analysis• Digital Marketing Strategy

Schedule

The Challenge

Living with Alzheimer’s• 55,000 cases in Ireland• Increase 66% between 2000 and 2008

Wandering Episodes• Potentially fatal• 60-70% of patients

Caregivers’ Burden• Over 14 hours of care per day• Likelihood of depression

Mission

Independence and protection for Alzheimer's patients

Less stress for caregivers / relatives

The Alzafind Wristband• GPS Tracking for

Alzheimer’s Patients

• Geo-Fence Capabilities

• Interactive Website

• Smart Phone Application

Alzheimer’s Patient

- Alzafind Wristband -

Base Transceiver Station

Short Message Service Center

- GPS Satellite System -

Satellite 3

Satellite 1

Satellite 2

GPRS Gateway

Internet

Communication Server

Web Server

Dispatching Server

Caregiver

Family Relative Neighbour

System Architecture

Diagram

Timeline for Development




Schedule

Market Research

Potential Customers

Work in industry of caring for Alzheimer’s patients

Uneven patient : carer ratios

New approaches to assist in caring for patients

CarerFull-time / part-time carer

Untrained / Inexperienced

Interested in devices that can assist them

Relative

Survey

Caregiver Family Member

75% - Yes 72.92% - Yes

Has the person suffering with Alzheimer’sever wandered off?

Survey

Caregiver Family Member

81.25% - Yes 94.52% - Yes

Would you be willing to invest in wearabletracking devices for your patients

Key Competitors

Three Year Projections 20

16 • Total Income: €289,850 (1375 new customers)

• Total Expenditure : €296,960.66

• Loss : €7,110.66

2017 • Total Income: €670,438

(1375 old customers, 2723 new customers)


• Profit : €37,944.46

• Charitable Donation: €948

2018 • Total Income: €1,138,370

(4044 old customers, 4042 new customers)


• Profit : €200,618.43

• Charitable Donation: €5,015.46

€140 per device€6 monthly subscription

• Micro-Controller

• GPS Receiver

• Battery/ Charging Source

• Cellular shield

Hardware Components




Schedule

Software Development

We will negotiate with Android Development Ireland (app development company) to agree using a Scrum approach

for the development of the iPhone and Android application.

ReasonAllows an onsite customer

Battery running outProject runs over schedule

Patient removes deviceMobile Application stops working

Possible Risks

Digital Marketing Plan

• Cheap and effective way of reaching large masses

• Up to date information and announcements

• Instant feedback and analytical data

• Competitions for liking and sharing on Facebook,and re-tweeting on Twitter

• Pharmacies

• Care Homes

• Hospitals

• Health Services

• Doctors and Nurses

B2B Marketing

Future Plans: What’s Next

• Seek investment

• Potential Partnerships

• Design Prototype with Potential Manufacturing Company

• Continuous redesign and improvement of processes.

Competitor knowledge

Project Management

Communication Technical Knowledge

Building team relationships

Delegation Prioritisation

Key Learnings

Thank You

Appendix

• Cheap and effective way of reaching large masses

• Up to date information and announcements

• Instant feedback and analytical data

• Competitions for liking and sharing on Facebook,and re-tweeting on Twitter

• YouTube has over one billion unique visitors every month

• We will make videos on YouTube explaining about the Alzheimer's disease and suggesting how our product can help.

• We will share the videos on Facebook and Twitter• Try to organize collaboration videos with other

related YouTube channels• Check comments, like bar and view count

Alzafind Website

• The Alzafind website will also serve the purpose of marketing.

• This will be achieved by way of search engine optimization as we favour an organic search results instead of ‘PPC’ for the time being .

• 75% of user do not click past the first search engine result page

• We will follow some good white hat SEO techniques to achieve this such as

• Google keyword planner• PageRank concept

Ethical Issues

“There are situations where people like us might benefit.

It’s happened to me maybe twice in the last few years –I can be walking along on my own and the shutters come down

and I just can’t remember where I am.

I wouldn’t mind wearing something like a watch, something like that, in that kind of situation.”

(Dementia Patient, CSCI Study on restraint of old people)

Device Behaving Irregularly

Key Competitors Competitor 1 Competitor 2 Competitor 3 Our Business

Business Name SmartSole MindMe PocketFinder Alazfind

Price /Delivery $299.00(€276.75)

£120.00(plus £10.00 delivery)(€179.40)

$151.95(€140.50)

€140.00

Monthly Subscription Basic-$29.95 (€27.70)Platinum-$49.95 (€46.20)

£14.50(€20.01)

$12.95(€11.97)

€6.00

Location of business Los Angeles, CA Ampthill, Bedfordshire Irvine, CA Dublin, Ireland

Key Difference Product is located in person shoe, offers two packages basic and platinum

Product has multiple ways to be stored.

Renowned location application, caters for multiple groups, geofencing

Irish product based, cheaper alternative, geofencing availability.

Profit and Loss 2016Projected IncomeAlzafind Device (1375 * €140) €192,500

Monthly Subscriptions (1100 * €6 * 12) €79,200

Yearly Subscription (275 * €66) €18,150

Total Income €289,850

Operating Expenses

€

Salary 60,000

Manufacturing Costs (1375 * €135.70) 186,587.50

Cellular Cost 16,800

Website Hosting 1,200

Supplies (Office Equipment) 1,250

Accounting and Legal 1,200

Advertising 15,000

Rent 8,400

Telephone 2,220

Travel Expenses 2,315

Laptops @ €640 1,920

Database Hosting 68.16

Total Expenses €296,960.66

Profit/Loss €(7,110.66)

Risks Impact LikelihoodOf occurrence (H,M,L)

Degree of Impact (H,M,L)

ActionTrigger

Responsible ResponsePlan

Regulations disallow the use of such devices

Would have to leave the Irish market.

L

H

Regulation gets passed by the government.

Levon Move business to Eastern Europe.Review methods around the regulation.

Do not obtain expected market share

Lower profits. M

M

The sales do not match what was originally forecasted.

Jack Devise new ways of marketing.Extend features.Market research to discover problem.

Majority of devices become faulty

Bad reputation.Lower potential sales.

L

H

Numerous reports of faults.

Shane Switch vendors.Upgrade to more expensive but reliable parts.

Competition enters the market

Lower sales. H

L

Clear evidence of similar products being advertised.

Jack Lower price if possible. Develop plan to compete.Advertise our unique features.Look at earlier expansion into Eastern Europe if ready.



ActionTrigger


Server crashing Carer wouldn’t be able to find out the location of the patient.

L

H

Reports that the server is not responsive.

Levon Introduce a back –up server.Negotiate with different server provider.

The mobile application not working

Application won’t provide the patient’s location.

L

M

Reports of application failure.

Levon Partner with a more suitable developer/development team.Remind the carer about the website.Bug fixes.

Caregiver unable to receive alert when patient exits safe zone

Alerts from device unable to be received by caregiver

L

M

Caregiver not realizing mobile data has run out

Shane Remind our clients that their patients cannot be monitored solely via the device without an internet connection.

Patient separated from device

Device effectively “switched off”.

M

L

Patient removes wristband

Jack Confirm that the patient/client would like to continue with the service.Offer more comfortable replacement band.If repeat offence, discover root of problem.



ActionTrigger


Battery runs out Device rendered useless.

H

L

Patient and Carer forget to charge device

Jack Remind caregiver to maintain a schedule for charging the device.Replace battery if necessary.Set the device to ping less often but therefore require less charging.

Project runs over schedule

Unhappy clients M

M

Schedule not being followed, or serious setbacks occur.

Shane See if there is any slack in the project and try to get it back on track.

Documentation incomplete

Lack of understanding from developers or outside resources

L

M

Documentation is not completed to good enough standard.

Shane Make a plan to bring the documentation up to scratch.Delegate responsibility of documentation to new employee.

finished fyp slides 10.34am 26th may

Documents

potential customers

total income

schedule patient

old customers

patients caregivers

software development

android application

survey caregiver family