HEALTHY INDULGENCE WITH NUTRITIONAL BENEFITS!

London, UK, March 2014 – Of The Earth Superfoods introduces the new level of superfoods with its exclusive, premium range was debuted to trade at Natural & Organic Products Show Europe 2014.

Of The Earth Superfoods brand’s new premium range has been released with exciting and unique superfoods combinations providing customers with their super foods with exquisite tastes and luxury style. The range includes luxurious drink mixes, scrumptious snacks and new ingredients. The aluminium tin packaging ensures the quality and preserves the flavour of these finest superfoods.

Aisha Smith, the Marketing, Sales & NPD Manager says: “The range is long overdue and was made for all those customers that came to us puzzled and unable to work the unusual ingredients into their cooking. Now, each product is ready mixed with little to no special effort required! Also, each blend has the most delicious taste on par with the conventional – and often unhealthy – benchmark, so there’s no reason not to buy! “We hope to bring superfoods out of the woodwork for customers who primarily seek foods for their taste above anything else, but also provide the many devoted health-focused customers who have been loyal to the brand for its highly nutritious qualities with a more premium experience that they can share with others. The packaging positions the products as remarkable luxury gifts. This range finally makes Superfoods an option for everyone!” Keen to refresh customers’ idea of healthy snacks, Of The Earth Superfoods brings scrumptious Super Truffle treats, taking ‘fruit and nuts’ to another level. These round balls of no added sugar yumminess are made from dried fruits, almonds and superfoods, offering a sweet, sticky and satisfying snack experience.

Lemon & Spirulina Super Truffles freshen your palette with its smooth citrus taste.

Sweet and sticky Acerola Cherry & Goji Berries Super Truffles satisfy your sweet tooth.

The charming handle and novel lever-lid packaging positions the product as a perfect gift for fine foodies and children alike. And if you can’t decide between the two flavours, these little balls of heaven are available in a mixed tin too.

Discover the power of Superfoods in this heavenly flavour of the Superfood Hot Chocolate drink powder, which comes in a generous 200g tin. Raw, Peruvian Cacao powder provides the base, which is then sweetened with coconut blossom nectar and raw lucuma fruit powder. Brimming with antioxidants and fibre, this Hot Chocolate fills your body with nutrients and nourishes your soul.

The hot chocolate is not the only contemporary spin on a traditional drink that has made its way into this super ‘food’ range. Three finest Matcha Teas have also

made the cut. Due to its high content of antioxidants and chlorophyll, precious Matcha tea powders have been packed carefully to protect from direct sunlight. A twice-daily nourishing boost perfect for you body, mind and soul. Energize your body with the natural caffeine content of the Yerba

Maté Matcha Tea. Due to its L-theanine content, it has a natural stimulating effect on your mind, superior to that of coffee. Keep your brain sharp and enjoy the smoky, subtle flavour throughout the day.

If you’d like to relax and forget about the rush, make a cuppa of the

naturally caffeine free 100% organic Red Rooibos Matcha Tea. This sweet, fruity tea is a true stress relieving elixir due to its anti-spasmodic, calming properties.

With 20% of generous every 200g tin made up of pure

Pearl Green matcha tea, this Chai Green Matcha Tea offers the harmony of flavours. Traditional chai spices providing you a comforting drink experience. Coconut blossom nectar and lucuma fruit powder ensure the natural, sweet taste. Organic Spirulina and Barley Grass powder complete the superfood punch. If you are up to a real treat, froth some milk to make the creamiest guilt-free Chai Latte you’ve ever had...

To ensure the versatility of their selection, the brand continuously broadens their range of nearly 30 products bringing forward the hottest ingredients of the moment and re-introducing forgotten gems. The latest addition to its pure superfoods line is the Baobab Fruit Pulp Powder. This 100% organic goodness is coming in a 150g-resalable packaging with more than 50% fibre content. The sweet, exotic taste and easy usage win consumer instantly.

-Ends-

Notes to Editors

Of The Earth Superfoods Finest Premium Range

Of The Earth Superfoods Organic Super Truffles Range Acerola Cherry & Goji Berries (6x80g) RRP: £5.49/ jar Spirulina & Lemon (6x80g) RRP: £5.49/ jar Mixed (6x80g) RRP: £5.49/ jar

Of The Earth Superfoods Hot Chocolate (6x200g) RRP: £7.39/tin Of The Earth Superfoods Organic Matcha Tea Range Yerba Maté Matcha Tea (6x30g) RRP: £12.49/tin Rooibos Matcha Tea (6x30g) RRP: £12.49/tin Chai Green Matcha Tea (6x200g) RRP: £12.89/tin

Of The Earth Superfoods Organic Baobab Fruit Powder (6x150g) RRP. £9.99/jar Trade stockists include Marigold Health Foods (www.marigoldhealthfoods.com), CLF Distribution (www.clfdistribution.com). Consumer stockists include Planet Organic online and in-stores and Amazon UK. For further information, please contact: Aisha Smith Marketing, Sales & NPD Manager T: 0207-388-6077 E: aisha@alara.co.uk W: www.otesuperfoods.com

OTEsuperfoods OTEsuperfoods www.otesuperfoods.com