FINE CASHMERE

2014 -15Souffle

TMTHE FINEST CASHMERE SCARVES IN THE WORLD

sorbet

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shades

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snow

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spots

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stone

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sands

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stars

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so’lace

2/200 CashmereSizes: Stole 28” × 80”

A delight to wrap around, the EZMA Souffle is the

lightest worsted spun yarn and two-ply cashmere stole

ever produced. The unique ultra fine

gossamer’s web like construction makes this

highly portable stole soft, light and sensual.

FINE CASHMERE

S O R B E T2 / 2 0 0

Souffle

FINE CASHMERE

In you, I have found my fountain of youth.I am again effervescent, uninhibited, excitable, re-born.

Don’t slow me down, yet. For I have not had my fill of nature’s bounty.

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Amber Amethyst Carnation Emerald

Lavender

Lemongrass SaffronScarlet

Santorini Spring Sunshine

Sulphur

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Souffle

FINE CASHMERE

Her temperament: cool, assured,

unhurried

Her passions: unpredictable,

untamed, insatiable

Green is her equilibrium.

She is, my rainbow.

Tangerine Mediterranean Wave Blue Flame Lemon Flare

S H A D E S 2 / 2 0 0

Coal Dust Silver SlateSun Rise Sparkle Green

Souffle

Iced MochaOrchid Blossom Marigold

Red EarthTwilightPeaches & Cream

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Candy Floss

Cotton Candy Currant AffaireDenim Blue

Electric BlueSunset Tequila

S N O W2 / 2 0 0

Souffle

FINE CASHMERE

All these years, all those lies -

trivial, diplomatic, senseless.

As though, I didn’t know -

where would you go without me?

S N O W 2 / 2 0 0

IcebergIce Glaze

Ice Hazel Lettuce Ice Lime Ice

Ice Candy

FINE CASHMERE

We left our trail across town.

The ones who loved us dearlydidn’t know where to start and

what to find.

Those we didn’t know,had the stars in their eyes and the

clear path to eternal love.

And, each other.

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SouffleS P O T S 2 / 2 0 0

Full Moon Coral Blush Rose Quartz

Cloud BurstAquamarine Skylight

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Souffle

FINE CASHMERE

Disclaimer : Variations in yarn, weave and colour as well as certain amount of fibre migration, surface pilling and yarn distortion are unique and intrinsic characteristics of this fine cashmere product. Colour variations as applicable to manual dyeing in varied

lots shall apply. Detailed call outs can be furnished upon request.

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Garnet TanzaniteCharcoal

Sandstone

Can love be expressed on a serious note -in hues of subtle elegance & grace, steely confidence and high esteem

ordoes it need an embellishment?

FINE CASHMERE

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Souffle

Rockaway Pump BayGolden Sands

Horseshoe Bay

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A gradient effect incorporated to the original Soufflé using natural fibres of four different shades. Dyed in subtle pastels, the different fibres pick up the

colour in their own unique way causing a 'sand' like effect.

I could sense the Déjà vubut failed to pinpoint the moment.

It kept coming back to me - then faded away.Have we been here before?

S T A R S2 / 2 0 0

Souffle

FINE CASHMERE

Disclaimer: Apart from the standard disclaimer on the Souffle fabric which is applicable, certain minor variations in the placement of Swarovski hot fix crystals may occur.

S T A R S 2 / 2 0 0

Paradiso BlackBeige Lumiere

Moon WhiteMoon Grey

It was a violent night - bright, shiny, at war.

One galaxy shooting its mightiest star across the

universe, to subdue dissent.The other retaliated,

with a volley of bright flashes and thunder - there would be no

surrender.

Back and forth they went, till tempers frayed

and finally all quietened down.

Love has its moments.

Together, we created magic.Nothing, you promised,

could ever come between us.Now, all that remains

are a few strands to cling to.

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Souffle

FINE CASHMERE

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Moon Grey with Moon Grey LaceBlack with Black Lace Hibiscus Red with Black Lace

Mocha with Mocha LaceSmoky Quartz with Smoky Quartz Moon White with Moon Grey Lace

Malibu Green with Mocha LaceGrape Mist with Moon Grey Lace

Soft Pink with Mocha LaceSoft Lavender with Mocha Lace Calm Coral with Mocha Lace

Honeygold with Mocha Lace

S O ’ L A C E 2 / 2 0 0HERITAGE

EZMA is the specialist luxury division owned and promoted by the family of ESSMA Woollen Mills (ESSMA Felts Ltd.), an Indian household name in woollen textiles for over four decades. In 2003, with a rich legacy to uphold and the accessability of the diverse manufacturing facilities of ESSMA on hand, Sameer Mehra undertook a detailed research project with his core R&D team that challenged them to produce the finest spun cashmere and other specialty fibre products. The inspiration was primarily to overcome the misuse and the abuse of the word 'pashmina'. The challenge, to erase ambiguity on the content and the disorganised pricing that existed around the so-called 'pashmina' shawls of the time.

A testing four years on, EZMA evolved - the definitive name in cashmere and other luxury textiles in the world of contemporary fashion. Innovative experimentation that defied theories of textile production, constant testing at internationally accredited laboratories backed by arduous user trials by fashion conscious women of all ages resulted in the perfect blend of what EZMA and its products reflect today - a fusion of tradition, culture, colors and designs.

Every EZMA product is produced from the world's finest and most carefully selected materials, using traditional as well as ultra-modern conversion methods to deliver some of the world's finest fabrics.

The EZMA collection represents a fusion of modernity with tradition, contemporary with classic design and colors, and textiles to longevity.

The EZMA guarantee for fibre purity and authenticity further enhances confidence in every product brought to you by EZMA.

A PASSION TO PRODUCE

EZMA produces the finest textiles driven by a ‘Passion for Perfection’ at every stage of the critical manufacturing and evaluating process and stages:

Precision in Procurement

Only the finest ‘best of season’ cashmere lots are carefully selected by EZMA. The task of selecting these is made even more exacting by the fact that most of the fibres EZMA works with are natural.

The finest quality cashmere lots are systematically isolated based on an ideal blend of color, lustre, micron (fineness) and fibre length. From these premium lots, the optimum fibre lot is hand picked for each product type and style depending on the yarn counts to be spun and the end use of that particular product.

Almost all the cashmere selected by EZMA is combed and de-haired under commission combing at the experienced mills is Biella (Italy) and the U.K. Apart from visual evaluations by trained experts, the cashmere lots also undergo several testing parameters at CCMI (Cashmere & Camel Hair Manufacturers Institute) accredited international laboratories prior to acceptance within the EZMA mill.

Meticulous Manufacturing

EZMA’s vertically integrated manufacturing system means that once the chosen fibres are received at plant site, they are again subjected to stringent quality control checks throughout the manufacturing stages as each process is carried out in-house.

From carding to combing, speciality spinning, weaving on traditional Kani or handloom, to power loom, to complex dobby’s, to the ultra-modern Dornier/Staubli weaving system, each process is carried out to perfection within the production facilities owned by the EZMA/ESSMA family. EZMA is probably the only textile mill in the world that incorporates six centuries of weaving techniques and systems concurrently and simultaneously.

In the finishing of the cashmere textile lies the key to perfection and quality. The finishing requires not only the desired finesse on advanced processing machines but also the knowledge and skills to understand the complex behaviour of each lot of fibre to water and heat. It is the expert’s eye that EZMA counts on for the final process which is also carried out within the EZMA/ESSMA process house based in the soft water terrain of Amritsar (Land of the Holy Water) in North India.

The finished textile is then transformed into ‘woven art’ at the EZMA studio and design house located at Gurgaon (in the suburbs of New Delhi). The EZMA design house and embellishment centre incorporates the highest levels of skill in embellishment and decoration by experienced artisans.

EZMA Care

Every EZMA product is a delicate luxury textile and requires due care during use, handling and storage. Frequent steam iron and professional dry clean on a periodic basis helps retain the natural texture and elegance of this cashmere product. For more information on the maintenance please write to: info@ezma.co.in

FINE CASHMERE

EZMA LOUNGE11 IDC, Mehrauli Road, Gurgaon 122001, Haryana, India

Concierge: 0 9910003962, +91-124-4205555

www.ezma.co.in

FINE CASHMERE

EZMA luxury lifestyle products - a fine blend of precious materials and exquisite craftsmanship.

Only the world’s finest fibres and complementary accompaniments, carefully selected and skillfully crafted by master artisans under stringent quality standards, form the very basis of our products. EZMA is the emerging world leader in luxury textiles and spins the world’s finest known yarn counts in cashmere.

Every EZMA product exudes warmth with elegance that defines time.

Every product is backed by the EZMA guarantee of fibre purity and authenticity.

EZMA is a registered trade mark owned by Sameer Mehra licensed for use under agreement to Essma Felts Ltd.

EZMA Disclaimer

Variations in yarn, weave, colour as well as certain amount of fibre migration and surface pilling are unique and intrinsic characteristics of this fine cashmere product. This is a delicate luxury textile and requires due care during use, handling and storage. Frequent steam iron and professional dry clean on a periodic basis helps retain the natural texture and elegance of this cashmere product. More information on the maintenance is available online at www.ezma.co.in or please write to info@ezma.co.in. The colours depicted in the pictures may vary. EZMA reserves the right to change or alter the colours at its own discretion. Size and weight tolerance may exist up to +- 5%.