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FindYourWayInTheWorld Video Marketing Agency The forefront of future is Social Media and now, the future is within your reach...

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Page 1: FindYourWayInSG media presentation

FindYourWayInTheWorld Video Marketing Agency

The forefront of future is Social Media and now, the future is within

your reach...

Page 2: FindYourWayInSG media presentation

1.What do we do? (sl.1)

2.Market Outlook (sl. 4-7)

3.Our Structure (sl. 8)

4.Why us? (sl. 9)

5.Our Main Services (sl. 10-12)

6.Lifestyle Case Studies (sl. 13)

7.YouTube Ch. Services (sl. 14-15)

8.Motion Graphic (sl. 16)

9.Clientele (sl. 17)

10.Contact (sl. 18)

Page 4: FindYourWayInSG media presentation

Advertising – Online VS Print

Page 5: FindYourWayInSG media presentation

Market Outlook - Online

Social Media is a many-to-many instrument of communication. Users can now be involved in the information received.

REMINDER - most Popular SM Platforms: Facebook - 150 million people engage with Facebook on external websites.

YouTube - receives more than 2 billion viewers per day.

Twitter - 75% of total users use Twitter through third-party apps.

LinkedIn – over 70 million users worldwide.

Google+ - Over 60 percent of Google+ users use Google products on a daily basis.

Blogging (WordPress) - 77% of Internet users read blogs through random searches or direct subscriptions.

Bonus Facts (Statistics from Online Media Gazette)

90% of Internet users know at least one social network.

The average social user has 195 friends.

Page 6: FindYourWayInSG media presentation

Market Outlook – SG Media

ROI

COST

eDM

Street Booth

Banner Ads

Page 7: FindYourWayInSG media presentation

Splash VS Targeting

• Newsletter (eDM) - Max Return 2/2.5% e.g. 4000 email sent only 80-100 reached

• Magazine - Max Return 1/2% e.g. 30,000 printed 300/600 reached

• Blog Banner - Max Return 4/5% e.g. 10,000 unique visitors 400/500 reached

• Video Marketing - Max Return 10/15% e.g. 100,000 targeted (*keyword + profiling) 10/15,000

reached

Page 8: FindYourWayInSG media presentation

Our Channels Structure

SINGAPORE

AUDIENCE

52% Locals32% Expats12% Tourists

Website (PR4) – 12,000 uq. vst.

FB – 2,200 Likes – 30k Wk Rch

1,200 Likes 15,000 Wk

Rch

1,200 Members600 Likes

4,600 Likes50,000 Wk

Rch

1,900 Members680 Likes

964 Likes12,000 Wk

Rch

Page 9: FindYourWayInSG media presentation

Why using FYW’s Services?

KPI: Key Performance Indicator

• Video Content – Dynamic Content

• Quick ROI – Quicker than SEO

• Direct ROI – Promotion Bringing Customer to your Doorstep

• Affordable – Our vision is to lower the cost of Video Generation to higher the viewership

• Reach – Our solutions are dedicated to reach your core business KOLs (Key Opinion Leaders)

• Wide Network – FYWayInSG is a 2 years old project

• On-going – Our broadcasting package includes Social Media & Video Ads

• Analytics – During Broadcasting your Account Mgr will update you every week

• Stand Alone Solution – A properly set-up & updated YouTube Channel can become more

powerful than any other Internet Marketing Tools

Page 10: FindYourWayInSG media presentation

Our ServicesThree (3) Main Services (and some add-ons):

1.Showcase PartyPack | PushPack | ExtraPack 1 video + broadcasting 6 – 10 weeks projects

2.YouTube Channel Brand Identity + Content 3 months project minimum

3.Motion Graphic Animation Video Content Every project include broadcasting

ADD-ONS

Splash Slider Feature + Sharing on FB Channels (*video content) - S$98/week

Simple Video Creation - S$588/video

Online Video Broadcasting – S$648/month

Article Write-Up (500-800 words) - S$148/article

Corporate YouTube Channel Skin Design - S$398/design

YouTube Mash-Up (teaser) – S$298/video)

Motion Graphic Video Content – case by case basis – S$2,000/S$5,000 (Incl Broadcasting

YT: YouTube, FB: FaceBook, SMM: Social Media Marketing

We are the UNIQUE local LAST MINUTE online solution for Events!

Page 11: FindYourWayInSG media presentation

Media Plannin

g

VideoCreation

Ads Adjustmen

t

Audience Reminder

s

Analytics&

KPIs

Event Coverage

Add-on

Showcase

During campaign reception of Weekly ‘Live’ Analytics.

Packs Pricing

By choosing the ExtraPack, you benefit of an Extra four (4) weeks of

Broadcasting.

PartyPack SGD $1,148 - 14 days campaign

PushPack SGD $1,098- 30 days campaign

ExtraPack SGD $1,696 - 60 days campaign

KPI: Key Performance Indicators, SMM: Social Media Marketing

Page 12: FindYourWayInSG media presentation

Project Plan - Simplified

Page 13: FindYourWayInSG media presentation

Showcase - Case StudiesManHunt 2012 –

EventBeam Artistes

Teaser

Time: 1 Weeks

Video: 22,000+ Vws

FB: 80,000 ImpsFB: 650 Clk/Act

Event: 4,000 ivts

Total - 600+ attendees

Event Coverage

FLVRZ - ShopHip Hop Fashion

PARTY PACK PUSH PACK PUSH PACK Ex-PUSH PACK

Cebu PB - TravelBoat Party Experience

Prelude – F&BRooftop Bar/Bistro

Teaser Teaser Teaser

2 x ARTICLE 1 x ARTICLE

Time: 4 Weeks

Video: 7,000+ Vws

YT: 50,000 ImpsYT: 700 Clk/Act

FB: 750,000 ImpsFB: 350 Clk/Act

Direct - 65 buyers

1 x ARTICLE 3 x ARTICLE

Time: 4 Weeks

Video: 12,000+ Vws

YT: 156,000 ImpsYT: 600 Clk/Act

FB: 620,000 ImpsFB: 2,400 Clk/Act

Direct- Fully Booked

Time: 7 Weeks

Video: 14,500+ Vws

YT: 205,000 ImpsYT: 950 Clk/Act

FB: 980,000 ImpsFB: 3,200 Clk/Act

Direct – 135 cons

Page 14: FindYourWayInSG media presentation

YouTube Channel Project3 months min

Expected return: Months 1 – 3: 2k to 4k views per video

Months 4 – 6: 4k to 6k views per video

Months 7 – 12: 6k to 8k views per video

Months 12…

Brand Identity Content & Viewership / mth

YouTube Skin Design S$398 Two (2) Video S$1,000

Video ID Generation S$598 Two (2) Broadcasting S$598

Total S$996

Total S$1,598

Page 15: FindYourWayInSG media presentation

Successful SG YouTube Channel

Evolve Martial ArtSport

Teaser

Joined: 25 Sept, 2008

Subs: 1,235T. Views: 500,000

Total Videos: 69

WEBSITE

On Coffee MakersCoffee

LIFESTYLE F & B CONS. PRODUCT

TOURISM

SkyHobbieHobby

Singapore AirlinesTravel

Teaser Teaser Teaser

YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL

Joined: 14 Mar, 2011

Subs: 346T. Views: 21,434

Total Videos: 37

WEBSITE

Joined: 17 Oct, 2006

Subs: 609T. Views: 1,844,898

Total Videos: 370

WEBSITE

Joined: 15 Aug, 2012

Subs: 417T. Views: 12,763

Total Videos: 57

WEBSITE

Page 17: FindYourWayInSG media presentation

Clientele

Page 18: FindYourWayInSG media presentation

Thanks!

[email protected]

CONTACTS

A New Media Enterprise, the forefront of future is Social Media and now, the future is within your

reach.

Contact FindYourWayInTheWorld NOW!