findinga and interpretation

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FINDINGA AND INTERPRETATION

In 2009 jaguar was named the top luxury car maker in th eU>S by the J.D Power Customer

Satisfaction Index .Out of a total 1000 points available in the areas including dealership facility , sales

person , paper work / finance process , delivery process and vehicle prices, Jaguar scored 898 points.The british brand which beat Cadillac by 5 points in the final tally , was particularly commended for

its friendly dealers and efficiency in dealing with paper work.

British Sad Over Tata Buying Jaguar & Land Rover

Last Updated: 2008-04-15T17:54:57+05:30

India is reveling over the takeover of luxury cars Jaguar and Land Rover brands by the Tatas. But thenews is eliciting a mixed response from the British, who look not-too-happy over the sale of their

precious icons to an Indian company. Commenting on this takeover, Lord Meghnad Desai, member

of the House of Lord said, Napoleon was right when he said that this (Britain) is a country of traders

and shopkeepers. As long as somebody buys their assets and makes something good out of it, as

long as there are jobs, the British don't mind, he added.

Dan Strong, Motoring Editor of Auto Express, agrees that the news of the Tatas buying the British

luxury cars has caused some unhappiness among the native British people. He says an Indian

companys coming into British territory to purchase what is deemed as part of its heritage has raised

some hue and cry. But he says this should be viewed as a country selling another important brand to

another country. Dan Strong further says that no matter who owns the company, Jaguar and Land

Rovers will always be British and for the foreseeable future, made in Britain.

Dan Strong said, the Indian Company Tata would not have purchased Jaguar and Land Rover luxury

cars, if they were not such emotional products. He said it was because both cars were so essentially

British and nurtured such incredible reputation that made Tatas interested enough in investing the

money in them in the first place. On the other hand, it is believed that the Tatas too want the cars to

go on seeming British.(www.india-server.com)

Mr Woodley said he was unhappy that Ford had decided against taking a stake in the newfuture.

"That is a big disappointment," he said.



R ichard Burden, Labour MP for Birmingham Northfield and chairman of the All PartyParliamentary Motor Group, said: "I welcome today's announcement. Both Jaguar and Land

R over are parts of the fabric of the manufacturing base of the West Midlands. They producequality products in the high-value segment of the motor industry - an area in which the UK

excels.

"Tata is a forward-looking global company. All the indications are that Tata recognises thehuge potential of Jaguar and Land R over to become part of its group in a way that maintains

the pace of investment and product development at the same time as retaining the essential

Britishness of the Jaguar and Land R over brands. That will be vital to safeguarding thousands

of jobs in the Midlands and elsewhere."

He added: "As well as celebrating the link-up between Tata and Jaguar Land R over, we

should also emphasise the value which British companies bring to the Jaguar and Land R over

supply chain.

"Companies in the UK's components industry have already done a great deal to improve

quality and encourage innovation across the motor industry and beyond. Tata's ownership of

Jaguar and Land R over brings both new opportunities and new challenges to thosecompanies.

"It is important that we back the UK components industry to seize the opportunities and rise

to the challenges ahead."

Ford said the sale was expected to be concluded by the end of June and that it would then

contribute up to about 600 million dollars (about £300 million) to the Jaguar and Land R over

pension plans.

Tata Motors chairman R atan Tata said: "We are very pleased at the prospect of Jaguar andLand R over being a significant part of our automotive business

. We have enormous respect for the two brands and will endeavour to preserve and build on

their heritage and competitiveness, keeping their identities intact.

"We aim to support their growth, while holding true to our principles of allowing the

management and employees to bring their experience and expertise to bear on the growth of

the business."

Ford Motor Company president and chief executive Alan Mulally said: "Jaguar and Land

R over are terrific brands. We are confident that they are leaving our fold with the products, plan and team to continue to thrive under Tata's stewardship. Now, it is time for Ford to

concentrate on integrating the Ford brand globally."

Lewis Booth, Ford's executive vice president, who has responsibility for Ford of Europe,

Volvo and Jaguar Land R over, said: "This is a good agreement. It provides the Jaguar Land

R over management team and employees with the assurances needed to maintain their focus

on delivering the best results for the business.

"I am confident that, under its new owner, Jaguar Land R over will continue to build upon the

significant improvements and product successes it has achieved in recent years."



As part of the transaction, Ford will continue to supply Jaguar Land R over for differing periods with powertrains, stampings and other vehicle components, in addition to a variety of

technologies, such as environmental and platform technologies.

Ford also has committed to provide engineering support, including research and

development, plus information technology, accounting and other services.

In addition, Ford Motor Credit

Company will provide financing for Jaguar and Land Rover dealers and customers during atransitional period, which can vary by market, of up to 12 months.

The parties do not anticipate any significant changes to Jaguar Land R over employees' terms

of employment on completion.

(www.birminghampost.net)

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