finding your theme: how to create content that connects

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HOW TO CREATE CONTENT THAT CONNECTS FINDING YOUR THEME

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Page 1: Finding Your Theme: How to Create Content That Connects

HOW TO CREATECONTENT THAT CONNECTS

FINDING YOUR THEME

Page 2: Finding Your Theme: How to Create Content That Connects

Companies should engage in content marketing to increase demand,

generate and nurture leads, and ultimately define their brand value.

THE CREATION OF USEFUL, INFORMATIVE, NON-PROMOTIONAL CONTENT FOR A SPECIFIC AUDIENCE.

Content Marketing

Page 3: Finding Your Theme: How to Create Content That Connects
Page 4: Finding Your Theme: How to Create Content That Connects

● Foresight and Planning

● Investment

● Audience

● Focus

● Frequency, Consistency, Quality

KEY ELEMENTS

Page 5: Finding Your Theme: How to Create Content That Connects

FOCUS+

DEPTH+

INSIGHT =

Page 6: Finding Your Theme: How to Create Content That Connects

POSITION:PERSONAL

FINANCE

MANAGEMENT

THEME:

HOW TO

TOPIC: Spending

Hacks & Tips

THEME:

PERSONAL

TRIUMPHS

TOPIC: Everyday

Stories

THEME:

LONGTERM

PLANNING

TOPIC: Major

Decisions &

Purchases

THEME:

FINANCIAL IQ

TOPIC: What You

Need to Know

THEME:

SAVING

TOPIC: What to

Save For & How

THEME: HOW

WE SPEND

TOPIC: Twitter

Chat

AUDIENCE:

Young

Professionals

Page 7: Finding Your Theme: How to Create Content That Connects

POSITIONTHEME

TOPIC

TOPIC

TOPIC

TOPIC

TOPIC

TOPIC

CONTENTSTRUCTURE

TOPIC

THEME

THEME

TOPIC

TOPIC

Page 8: Finding Your Theme: How to Create Content That Connects

POSITION:LIVE

THREAT

INTELLIGENCE THEME:

ENTERPRISE

SECURITY

TOPIC: Original

Analysis

THEME:

NORSE

THREAT

DATA

TOPIC:

Threat

Thursday

THEME:

BREAKING

THREAT NEWS

TOPIC:

Curated

THEME:

LIVE ATTACK

MAP

TOPIC: Visual

of Attacks

AUDIENCE:

Private Sector

Security Pros

Page 9: Finding Your Theme: How to Create Content That Connects

CONTENT SketchingWORKSHEET

www.traffic-prm.com/content-sketching

Page 10: Finding Your Theme: How to Create Content That Connects

TrafficPRM

www.traffic-prm.com

Twitter: @Bpoz

[email protected]

314.518.6449

Brian Posnanski| Contact Info