finding your theme: how to create content that connects
TRANSCRIPT
HOW TO CREATECONTENT THAT CONNECTS
FINDING YOUR THEME
Companies should engage in content marketing to increase demand,
generate and nurture leads, and ultimately define their brand value.
THE CREATION OF USEFUL, INFORMATIVE, NON-PROMOTIONAL CONTENT FOR A SPECIFIC AUDIENCE.
Content Marketing
● Foresight and Planning
● Investment
● Audience
● Focus
● Frequency, Consistency, Quality
KEY ELEMENTS
FOCUS+
DEPTH+
INSIGHT =
POSITION:PERSONAL
FINANCE
MANAGEMENT
THEME:
HOW TO
TOPIC: Spending
Hacks & Tips
THEME:
PERSONAL
TRIUMPHS
TOPIC: Everyday
Stories
THEME:
LONGTERM
PLANNING
TOPIC: Major
Decisions &
Purchases
THEME:
FINANCIAL IQ
TOPIC: What You
Need to Know
THEME:
SAVING
TOPIC: What to
Save For & How
THEME: HOW
WE SPEND
TOPIC: Twitter
Chat
AUDIENCE:
Young
Professionals
POSITIONTHEME
TOPIC
TOPIC
TOPIC
TOPIC
TOPIC
TOPIC
CONTENTSTRUCTURE
TOPIC
THEME
THEME
TOPIC
TOPIC
POSITION:LIVE
THREAT
INTELLIGENCE THEME:
ENTERPRISE
SECURITY
TOPIC: Original
Analysis
THEME:
NORSE
THREAT
DATA
TOPIC:
Threat
Thursday
THEME:
BREAKING
THREAT NEWS
TOPIC:
Curated
THEME:
LIVE ATTACK
MAP
TOPIC: Visual
of Attacks
AUDIENCE:
Private Sector
Security Pros
CONTENT SketchingWORKSHEET
www.traffic-prm.com/content-sketching
TrafficPRM
www.traffic-prm.com
Twitter: @Bpoz
314.518.6449
Brian Posnanski| Contact Info