finding your target audience on social media
Post on 20-Sep-2014
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FINDING YOUR TARGET AUDIENCE ON
SOCIAL MEDIA
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SARA PICCOLA@piccolas
CHELSEA HEJNY@chelseahejny
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1. HOW DO I GET STARTED? 2. HOW DO I CALCULATE MY ROI? 3. HOW DO I GROW?
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HOW DO I GET STARTED?
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ASK: WHERE IS YOUR AUDIENCE ALREADY?
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BRING YOUR CURRENT AUDIENCE TO YOUR SOCIAL
NETWORKS
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LINKS ON… WEBSITE IN-STORE SIGNAGE ALL MKT MATERIALS
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GIVE USERS AN INCENTIVE TO FOLLOW YOU
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FINDING YOUR AUDIENCE ON TWITTER
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TOOLS… HASHTAGS TWELLOW FOLLOWER WONK MENTION
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FINDING YOUR AUDIENCE ON FACEBOOK
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TOOL… GRAPH SEARCH
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PAGES LIKED BY PEOPLE WHO LIKE “BUSINESS NAME”
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FAVORITE INTERESTS OF PEOPLE WHO LIKE “BUSINESS NAME”
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GROUPS OF PEOPLE WHO LIKE “BUSINESS NAME”
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PAGES LIKED BY MARKETERS WHO LIKE “BUSINESS NAME”
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PAGES LIKED BY PEOPLE OVER THE AGE OF X WHO LIKE
“BUSINESS NAME”
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FINDING YOUR AUDIENCE ON PINTEREST
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TOOLS… PINTEREST SEARCH PINTEREST ANAYLTICS “FIND FRIENDS” USING KEYWORDS IN PINS
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HOW DO I CALCULATE MY SOCIAL MEDIA ROI?
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WHAT’S THE ROI OF YOUR MOTHER?
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SOCIAL MEDIA ROI METRICS… LIKES CONVERSIONS* PEOPLE ENGAGED TOTAL REACH
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TRACKING TOOLS… BITLY IMPROVELY
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HOW DO I GROW MY SOCIAL MEDIA PRESENCE?
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CONSTANT ENGAGEMENT
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PROMOTIONS
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1. CREATED AFACEBOOK APP
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2. SUBMIT APP LINK TO GIVEAWAY LISTING SITES
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3. SET UP AUTO-RESPONDER EMAILS
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“… THE NEXT MORNING I HAD ALMOST 200 NEW PEOPLE ON MY EMAIL LIST.”
KRISTEN ALLEN, LILYPAD CANDLES
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ADVERTISING
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ADVERTISING TIPS… TARGET BY INTERESTS RETARGET USE HYBRID CONTENT MKT GIVE VALUE, ALWAYS
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HARD SELLING VS INFO SHARING
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SMART RETARGETING + SUBTLE CTA =
A CLICK-WORTHY AD
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SLIDESHARE.NET/SHORTSTACKLAB
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SOCIALLYSTACKED.COM
SHORTSTACK.COM/RESOURCES
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Q & A
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FINDING YOUR TARGET AUDIENCE ON
SOCIAL MEDIA