finding your inner marketing rockstar ever feel like this? · –to leadership –to the employees...
TRANSCRIPT
10/10/2018
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Finding Your Inner Marketing Rockstar
Ever feel like this?
Rockstars:
• Know their strengths & weaknesses
• Know themselves
• Know their ”WHY” and tell a great story
• Communicate fabulously
• Have a tribe
• And have these skills…
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Strengths
Weaknesses
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Start a journal!
• Identify
– Patterns and habits
– Triggers (caused by weaknesses)
–What you love/hate
–What you want/don’t want
• Starts self accountability process
Myers Briggs Resources
• Test: Myersbriggs.org
• Learn more about your type at 16personalities.com– How to talk to your coworkers/subordinates/boss
– How you best communicate
– Helps you instinctively work better with everyone
– Better manage your workplace and personal relationships
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Surround yourself
with people who
illuminate your path.
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ROCKSTAR MARKETING SKILLS
Know the numbers
• Read quarterly call reports
• See trends
• Measure ROI of marketing impact
• Stay up on overall industry trends
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Be a good salesperson!
• Of yourself and your talents
• Of your ideas
– To leadership
– To the employees
• Of the credit union
–Members
– Employees
• Of the results of your ideas
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Be a good storyteller
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Involve your entire CU!
• Involve them!
• Communicate
• Share member successes and stories– Show that you value them
•Make it about member savings instead of “selling another loan”
• Everyone at the credit union is a marketer!
Marry Culture + Marketing
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Let’s Connect!
@heelsandtravels@CUTwoScore
LinkedIn.com/AmandaLThomas05
@adventuresinheels@CUTwoScore
Thank you!
Amanda Thomas
Founder & President, TwoScore
www.TwoScore.biz
614‐525‐9761 – office
614‐745‐5503 ‐ mobile