@jwmares

@jwmares

@jwmares

@jwmares

@jwmares

@jwmares

Channel Selection                                                                            

It’s  a  compe,,ve  advantage  if  you  can  acquire  customers  in  channels  that  your  compe,,on  cannot.  That’s  more  interes,ng  than  duking  it  out  with  AdWords  compe,tors  in  posi,ons  1–3.          - Jason Cohen   @jwmares

Finding Your Channel:                                                                            

Bullseye Framework

1. Brainstorm

2. Rank

3. Prioritize

4. Test

5. Focus

@jwmares

@jwmares

@jwmares

@jwmares

@jwmares

In Closing...                                                                            

1.  Use Bullseye to find your 1-2 channels

2.  For content resources and tools for each

channel, discuss.tractionbook.com

@jwmares

                     

Thanks to Product

Austin for having me!  

@jwmares