Figaro 21 – Finding the gold in big data

@philguesty from PeerIndex speaks at Figaro Digital

London, 18th April 2013

Share

NEW“OLD”

So many data sources!

YOUR COMPANY

DATA

YOUR COMPANY

DATA

.. .. .. ..

@

Share

exabytes of data created every single day2.5

Share

estimated cost of dirty data to USA$3T

Share

“By 2017, a CMO will spend more on IT than the CIO.”

- Gartner Group

Share

t

Different roles have different needs

CMO: How do I integrate data into

my overall long term strategy?

Channel heads: What does

social add to the channel mix?

Social Media lead: What’s happening with my campaign

right now?

c. 1-2 years

c. 1-2 months

c. 3-6 months

There’s no getting away from Big Data

Share

But don’t despair! There’s light at the end of the tunnel

Share

Social data is a key route to proving your big data business case & starting to implement

Share

of CMOs say social data has influenced their decisions*

* Source: Forrester study

89%

Share

Keeping your finger on the conversation pulse*

Share

Many brands have already built large social communities

1.3M followers

128K followers

36Kfollowers

19Kfollowers

Share

So how do you find the nuggets in your big ole pile o’ dirt?Share

Luckily, technology is evolving quickly

Share

You!

Share

This is what gold looks like

Real Time

Campaign Monitoring

Topical influence

Advocate Identification

Word-of-mouth

triggers

Influencer Identification

Share

Sifting for gold is exactly what we do at PeerIndex

1 billion+social signals

per day

Data ingestion Analytics

Proprietary predictive analytics

Output

The Influence Graph + Community

Insights

Share

Talk to us today about strategic and tactical consumer insights

derived from social data

Share

And kickstart the rise of the digital CMO using social data in your organisation

Share

Keep in touch:

PeerIndex on LinkedIn

PeerIndex on Facebook

@peerindex on Twitter

Find out more on http://partners.peerindex.com/

Share