finding the cure for community - america's leading ... · finding the cure for community (why)...

#NAAEDU17Breakout Sessions Sponsored by

Finding the Cure for Community(Why) Won’t You Be My Neighbor?Wednesday June 21 at 1:45

#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta

Rick GrafPresidentPinnacle

Beth TuttleVP Marketing,

LMC

Jen PiccotiCOO,

ManagInc

Kiley HaughtVP of Client Relations,

Apartment LifeModerator

MEET THE EXPERTS


STAYING ALIVE

7. Breathing Clean Air

4. Exercise

5. Losing Weight

6. Reducing High Blood Pressure

1. Social Integration2. Quit Smoking

3. Less Heavy Drinking


HOW TO LIVE LONG AND HAPPY

1. Close Relationships2. Quality (not Quantity) of Relationships

"But over and over, over these 75 years, our study has shown that thepeople who fared the best were the people who leaned in to relationships,with family, with friends, with community.“ - Robert Waldinger

Source: Harvard Business Review – “Grant Study”


DECLINE OF SOCIAL CONNECTEDNESS

SOCIALCONNECTEDNESS

(index)

Source: Robert Putman, "Bowling Alone"

1

0.5

1950 2000


“Meeting with friends every

Wednesday at Starbucks

adds as many years to your

life as quitting a pack-a-day

smoking habit!” – Village Effect"We are not in the coffee business

serving people, but in the people business serving coffee…The Starbucks environment has become as important as the coffee itself.”- Howard Schultz

IMPACT OF NEIGHBORS


Increase in lease breaks Top 5 reasons for non-renewal #2 renewal driver Top 5 driver: Community

Events

NEIGHBORS: THE TIPPING POINT

Source: SatisFacts and ApartmentRatings.com


Know your Lease Define Your Process Respond Quickly Be Consistent

11% have broken lease due to unresolved neighbor disputes

Source: ApartmentRatings.com

NEIGHBORS: THE TIPPING POINT

https://www.youtube.com/watch?v=4IRB0sxw-YU

CASE STUDIES


LMC Survey Results

New Residents, 0-6 months Longer Term Residents, 7-20 months

It is difficult to create a feeling of community in the early stages of a lease up.Residents who move in later in the lease up are more satisfied with the feeling of community

How satisfied are you with your sense of belonging within your apartment community?

How satisfied are you with your sense of belonging within your apartment community?

How satisfied are you with your community sponsored events?

How satisfied are you with your community sponsored events?

How satisfied are you with the ability to participate in socially responsible events and activities in your apartment community?

How satisfied are you with the ability to participate in socially responsible events and activities in your apartment community?

How satisfied are you with your relationship with other residents in your apartment community?

How satisfied are you with your relationship with other residents in your apartment community?

LMC SURVEY RESULTS


LMC Survey Results

How likely are you to renew your lease based on your relationship with the community staff?

How likely are you to renew your lease based on your relationship with neighbors?

How likely are you to renew your lease based on community sponsored events and activities?

LMC SURVEY RESULTS


Pinnacle Experience

48.5%

39.3%

52.5%

29.5%26.8%

20.6%22.0%

33.9%

26.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Class A Class B & C Affordable

How satisfied are you with your sense of belonging within your community?

Highly Satisfied Neutral Unsatisfied

PINNACLE SURVEY RESULTS


Pinnacle Experience

39.3% 38.7%

54.0%

27.3% 26.5%

19.5%

33.4% 34.8%

26.5%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%


How satisfied are you with your relationship with your neighbors?

Highly Satisfied Neutral Unsatisfied



Pinnacle Experience

51.8%

43.6%

59.7%

18.5% 19.4%16.5%

29.8%

37.0%

23.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%


Likelihood to renew based on your relationship with the community staff?

Very Likely Neutral Not Likely



Pinnacle Experience

34.4% 34.2%

51.4%

25.4% 25.1%

20.5%

40.1% 40.6%

28.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%


Importance of your relationship to your neighbors in determining if you will renew

Important Neutral Not Important



STATE OF CONNECTEDNESS IN APARTMENTS

% OF RESIDENTS

# OF FRIENDS IN APARTMENT COMMUNITY

3%8%

13%

23%

53%

7 + 5-6 3-4 1-2 0

Source: Witten Advisors


FRIENDS MATTER TO BUSINESS!

# OF FRIENDS IN APARTMENT COMMUNITY

INTE

ND

TO

R

ENEW

Source: Witten Advisors

29%

38% 40%

47%

7 +4-61-30

EVOLUTION OF THE APARTMENT “PRODUCT”


THE APARTMENT PRODUCT


70% Activists70% of young adults consider themselves

social activists(TBWA/Worldwide and TakePart/Participant Media)

Cause Impact: 33% Boycott or Support

1/3 boycott or support businesses based on causes they care about

(2016 Cone Communications Social Impact Study)

WHAT DRIVES MILLENIALS’ DECISIONS


New Experience (i.e. cooking class; wine and painting)

Support enthusiasts (i.e. community garden; bark park)

Team Event (i.e. Fundraising walk/5k; school kid/foster kid backpacks)

Competition (i.e. chili cook off; BBQ cook off; pet parade)

COMMUNITY EVENTS WITH IMPACT


SOCIAL MEDIA

RESIDENT EVENTS

#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta Pinnacle Experience

45% to

60%RENEWAL RATIO65 Community Transfers in 2016


RESIDENT EVENT CHEAT SHEET

Aria at Millenia, Orlando

$300 budget

CARES team onsite

Cinco de Mayo nacho bar & margarita bar

50 residents attended



Highland Residences, Hollywood

$450 budget

No CARES Team, hosted by leasing team

BBQ on the rooftop deck

30 Residents attended



Indigo, Minneapolis

$400 budget

No CARES Team, hosted by leasing team

Mardi Gras Party

50 Residents attended

KEY TAKEAWAYS


KEY TAKEAWAYS

1. Connection Matters


KEY TAKEAWAYS

2. Community Begins With You


KEY TAKEAWAYS

3. Apartment (R)Evolution


SESSION/SPEAKER SURVEY


Rick [email protected]

Beth [email protected]

Jen [email protected]

Kiley HaughtKileyHaught

@apartmentlife.orgModerator

CONTACT INFO

finding the cure for community - america's leading ... · finding the cure for community (why)...

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