finding readers for your blog - problogger to find... · 5. engage the readers you already have 6....

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Finding Readers for Your Blog

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HOW TO FIND READERS FOR YOUR BLOG

DARREN ROWSE: PROBLOGGER.NET

FINDING READERS: THE THEORY


FINDING READERS: THE THEORY


ProBlogger Digital Photography School


1. Identify WHO you Want to Reach


• Reader Profiles


problo.gr/readerprofiles

http://problo.gr/readerprofiles


• Reader Profiles



problo.gr/readerprofiles



• Surveys



surveymonkey.com



• Surveys



• Surveys



surveymonkey.com



• Polls



2. Create Content that Meets their Needs(build a useful blog)


2. Create Content that Meets their Needs(build a useful blog)


having a build it and they will come mentality is not enough!

but....

3. Identify Where they Gather


4. Build a Presence in those Places(be useful not spammy)

• Guest Posts• Blog Comments• Answer Questions• Build Relationships• Build Authority• Be Useful• Be Generous


4. Build a Presence in those Places


5. Engage the Readers You Have

(build community)


5. Engage the Readers You Have


6. Give People Relevant and Easy ways to Subscribe and/or Belong


RSS27%

Email73%


7. Use those Methods to Engage and Drive Traffic


Weekly Update

Weekly Update

Welcome Email

Weekly Update

Promotion

Weekly Update

ThemedUpdate

ThemedUpdate

Weekly Update

Weekly Update

Promotion

Weekly Update

Weekly Update

Email Cycle atdigital-photography-school.com

Reader Subscribes


8. Create ‘Shareable’ Content(experiment - test - tweak)


http://pinterest.com/source/digital-photography-school.com/




9. Repeat all of the Above


1. Identify WHO you want to reach2. Create Content that meets their needs3. Identify where they gather4. Build a presence in those places5. Engage the readers you already have6. Give People a Relevant way to Subscribe/Belong7. Use those Subscription Methods Regularly to Engage8. Write Shareable Content9. Repeat the Above

DARREN ROWSE: PROBLOGGER.NET


Techniques for Finding Readers• Guest Posting

• Social Media Sites

• Youtube

• SEO

• Forums

• Pitch other Bloggers

• Leverage other online and offline presence

• Participate in memes and projects of others

• Blogging/Web Communities

• Competitions and Awards

• Speaking at Events and workshops online/offline

• Blog Alliances

• Present Workshops

• Develop Reports/Whitepapers

• Incentivise Subscriptions

• Interview Someone/Be Interviewed

• Comment on others Blogs

• Comment on Readers Blogs

• Promote ‘posts’ or ‘landing pages’ not just your ‘blog’

• Advertise (SU, FB, Myspace, Twitter)

• Submit stories to media/press releases

• Anticipate big events (search traffic)

• Press Releases

Techniques for Finding Readers

Your Host: Darren Rowseweb: ProBlogger.net

twitter: @ProBloggerfacebook: facebook.com/problogger

Our Webinar Hashtag is #PBWebinar

Finding Readers for Your Blog

To Be Notified of Future ProBlogger Webinars

signup at

ProBlogger.net/Webinars

Questions?

Please submit your text questions and comments using the Questions Panel

Note:

We will do our best to get through as many questions as possible but it is unlikely we’ll get through them all.

Today’s presentation is being recorded and will be provided within 48 hours.

Your Participation

finding readers for your blog - problogger to find... · 5. engage the readers you already have 6....

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