finding and vetting a veterinary source
Post on 19-Oct-2014
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Tips for finding a veterinary source and vetting that source for your pet writing and/or blogging assignments.TRANSCRIPT
Finding and Vetting a Veterinary Source
Finding a Veterinarian When You Need a Source
• Consider asking your local veterinarian.
• Ask for a referral.
• Go to your network.
• Veterinarians with an online presence may be more likely to be willing to speak to the media.
• Do a Google search for similar articles. Who is the source or author?
Finding a Veterinarian When You Need a Source
• Board certified veterinarians: http://www.avma.org/education/abvs/specialty_orgs/default.asp
• University hospitals: http://www.avma.org/education/cvea/colleges_accredited/colleges_accredited.asp
Vetting Your Chosen Veterinarian
• Do a Google search. Look for a bio and for previous online discussions.
• Check with state for licensure/disciplinary action. http://www.aavsb.org/DLR/
• Currently practicing? Retired?• Any publications? Where? Peer-reviewed?• Affiliations? (AVMA, local VMA, AAFP, AAHA,
etc.)• Speaking engagements?
Vetting Your Chosen Veterinarian
• Board certified? http://www.avma.org/education/abvs/specialty_orgs/default.asp
• Only boarded veterinarians should be referring to themselves as specialists, although other veterinarians may still be knowledgeable sources.
Reasons a Veterinarian May Not Welcome Media Attention
• Fear of negative publicity
• Fear of being misquoted/quoted out of context
• Lack of time
• Lack of confidence
• Lack of knowledge about subject matter for interview
Getting a Veterinarian to Agree to Become a Source
• Offer to do a phone interview or email interview and leave the choice up to your source.
• Offer to provide questions ahead of time, if possible.
• Be honest.• Be flexible. • Allow as much lead time as possible. Don’t
procrastinate.
My Information
Lorie Huston, DVM
• Phone: (401)921-6369
• Email: [email protected]
• www.pet-health-care-gazette.com