finding and measuring success on youtube by matt ballek

www.magnetmediafilms.com #SMX #12B

Finding & Measuring Success on YouTube

Matt Ballek Director of Strategic Distribution Magnet Media

AGENDA

www.magnetmediafilms.com

•  YouTube Statistics •  Optimization & Promotion •  Engagement vs. Views •  Average Traffic and Watch Time •  How to Measure Audience Engagement •  YouTube Process Overview

www.magnetmediafilms.com Source: http://www.youtube.com/yt/press/statistics.html

More than 1 billion unique users visit YouTube each month

Over 6 billion hours watched each month

100 hours of video uploaded every minute

YouTube reaches more US adults ages 18-34 than any cable network

Mobile makes up more than 25% of YouTube's global watch time

YouTube is the 2nd largest search engine after Google

YouTube Stats


Optimization Promotion

Search

Platform

Paid

Earned

Owned

YouTube Optimization & Promotion


Views Engagement


Bot Views

Misleading Thumbnails

Hidden Autoplayers

Tag Scraping

Old tricks for increasing your video’s view count no longer work to get your video to rank higher or gain more exposure.


Tube Algorithm 2000

In the past few years, the YouTube algorithm has been factoring in watch time, comments, and likes/dislikes when displaying videos in search and related video positions.


Videos with more engagement easily trump videos with more views alone.


Average Overall Traffic by Source

Direct/Mobile

Related Videos

Search

Embeds

Subscriber

Advertising

External URL

YouTube Channel

0 7.5 15 22.5 30

by Percent

Data provided by YouTube from over 1,500 channels


Average Watch Time per Day

Subscriptions

Related Videos

Search

External Links

Embeds

0 15 30 45 60

Average Watch Time in Minutes

Data Provided by YouTube


Audience is at the center of every view


Viewers

Fans (Subscribers)

Super Fans


Viewers

Fans (Subscribers)

Super Fans

Evergreen Videos Tutorials

Q&A

Industry News

Bonus Videos

Behind the Scenes

Commercials

Collaboration Videos


HOMEPAGE HOMEPAGE

OLD NEW


YouTube.com/ Audience


YouTube Process Overview

Optimize Promote Optimize Produce Optimize Produce Engage

Keyword Seasonality

Keyword Research

Community Insights

Video Captioning

Video Meta-Data

Thumbnail Upload

Annotations

Social Promotion

Paid Promotion

Network Promotion

Comment Responses

Reporting

Moderation

Playlist Maintenance

finding and measuring success on youtube by matt ballek

Technology