Find More Customers for

your Startup in 6 Easy

Steps and limited

resources

Karol Pokojowczyk from Colibri.io

Go Big or Go Home!

• Small businesses, startups and

early stage companies tend to

have limited resources.

• So, the classic small business

response is to go from project to

project and emergency to

emergency boasting about being

nimble rather than getting on track

to achieve business objectives.

• Find below 6 valuable marketing

tactics to get your small business

look really big and keep you on

track to success.

1. Know your niche -

don’t try to be for

everyone

• Try to be specialized for one target

group. It makes you look more

professional and you have the

chance to make one target group

happy.

• Try to find out who your customers

are and what they want. Of course

it is not so easy when you are

having only a few ones, but try to

think about people who might

need your product.

2. Build a plan

• Try to build a business plan. The

goal is to have a good strategy that

provides a framework for keeping

your business on track to grow by

building its brand, attracting new

customers

3. Create a brand from

day one

• Branding is not only for big

corporations, as everyone started

somehow small. You can also

afford to develop your brand.

• The major key is to determine the

core attributes of your brand .Try to

present your company always in

the same way so that it contributes

to your overall brand cost-

effectively.

• Quick win: build your brand identity

with these awesome Moo tools. It

is another print shop, but much

more focused on quality and the

way they treat their customers.

4. Create best content or

go home!

• Nowadays almost every startup,

early stage company or an SME

becomes a content publishing

house. Again, try to stand out from

the crowd.

• Whenever you write something do

the research. Make sure your

article is the best or go home. It’s

that simple.

Be either:

• strangely creative

• super knowledgable

• really creepy

• or damn spooky!

• …otherwise you are just boring.

5. Be Social. Use Media

to interact with your

potential customers

• In fact, you won’t have thousand of

likes on your Social Media profiles

at the very beginning, but anyway

you need to have a presence on a

variety of Social Media platforms.

• Schedule your Social Media

interaction so that you build

relationships with influencers,

prospects, customers and the

public.

6. Having limited

resources and not

enough time is just

awesome!

• Schedule the time wisely. Focus on

your key projects including major

strategic initiatives, content

creation and Social Media

interaction.

• Time management is sometimes

really complicated for small

businesses as they rush to

confront the latest issue.

• Colibri is a tool to measure the

effectiveness of your SEO and

online marketing efforts to get

insights and improve your goal

conversions.

This article was originally published on GrowthHacker.am.

Find out more: Find More Customers for your Startup in 6 Easy Steps and

limited resources

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO