find local customers with the right words

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Post on 31-Jul-2015

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1. Find Local Customers with the Right WordsFinding the customers you need to enter your doorway is the main goal of yourwebsite. It isnt there to just inform people about your products, but it is there soyou can sell your products to them. However, you need to find those customersfirst.Local search engine marketing is one technique you can use to direct potentialclients to your website. The intention is to use your website to post content thatwill attract visitors to your site when they search for products and services thatyou have. If you make chocolate truffles and a searcher enters the words"chocolate truffles" into a search engine, you want your website link to be amongthe first one the searcher sees and clicks on. In order for that to happen, youhave to include keywords in your content.Keywords are the words used in searches on the Internet. For our previousexample, chocolate truffles are the keywords. For a searcher in yourgeographical area, you want to narrow their search to your business by usingkeywords that will direct them to you. They might use "chocolate truffles SanFrancisco" in the search engine box, so any content on your website shouldinclude those words. If you can narrow down the search, your link will appearand the searcher will most likely click on it.A good way to attract your potential customers is to use keyword content in thelink to your website. When the searcher looks for "chocolate truffles SanFrancisco", the link to your site will have those words in it. Clicking the link willbring up the page on your site featuring chocolate truffles will appear.When they do get to your page, be sure to have all your contact information oneach webpage so that it can be easily found. Not being able to find your phonenumber or address negates your the reason for your website and you wont getthe customers you need. Click here to learn more strategies from The SEOCompany.http://www.theseocompany.net.au/