find big ideas with large groups [introduction]
DESCRIPTION
What happens when you brainstorm with 1000s of people? You can find great ideas (and plans, prototypes, partners and people). We call it crowdstorming. But organizing 1000s of people introduces some new challenges. We studied 100s of projects to understand what works. This deck is what we use to quickly introduce the main crowdsourcing ideas. It is also the outline of our book, Crowdstorm. Enjoy Shaun, Pete and Bastian.TRANSCRIPT
HOW CAN WE MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS? SHAUN ABRAHAMSON @SHAUNABE HTTP://SLIDESHA.RE/YEZNDS
CROWDS CAN DELIVER GREATNESS�LIKE THIS
AND THIS
AND THIS
AND THIS AND THIS AND THIS
IT DOESN’T �HAVE �TO END�THIS WAY
OUR ORGANIZATIONS ARE SHAPED BY (OLD) ASSUMPTIONS ABOUT TRANSACTION COSTS
Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago
THE LAST TIME WE TEAMED UP�THINGS WENT WELL (BUT WE CAN DO BETTER)
Alex F. Osborn (the O in BBDO) “When it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas” About 65 years ago
COMPLEX IDEA�SIMPLE PROCESS
110 YEARS BEFORE OUR ROBOT CAR SEARCH�CHICAGO TIMES-HERALD CONTEST
SEARCH PATTERNS�
LESS COMPLEX IDEA�MUCH MORE COMPLEX PROCESS
MANY MORE CHEAP TRANSACTIONS�LET US DO MORE TOGETHER
COLLABORATIVE PATTERNS�
COMPLEX PROCESSES? LARGE COMMUNITIES? WE’VE SEEN THIS BEFORE
Elinor Ostrom “Complexity is not the same as chaos” About 3 years ago
WHEN YOU WORK WITH 1000 PEOPLE�HOW DO YOU SEE WHO IS DOING THE WORK?
Aaron Swartz “…insiders account for the vast majority of edits. But it’s the outsiders who provide nearly all of the content.” About 6 years ago
Commenting on his analysis of who creates Wikipedia.
MORE COMPLEX�EVALUATION OF CONTRIBUTIONS
Sources: klout.com, quirky.com
THE EXPERTS. OUR FIRST CHOICE�BUT THEY ARE UNLIKELY TO TAKE OUR CALLS
VOTING HOLDS PROMISE�BUT IT HAS LIMITATIONS TOO�
MORE COMPLEX �DECISION MODELS
ITS �COMPLICATED�BUT�IT DOESN’T � HAVE � TO END� THIS WAY
HOW CAN WE MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS?
@SHAUNABE HTTP://SLIDESHA.RE/YEZNDS