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TRANSCRIPT
Print • Online Guide • smsQuotes • Websites
• Trades & Services• Professionals
• Retail BusinessRestaurants
• Health & Fitness• Weddings
Melbourne's First & Only4 in 1 Marketing Package
Blue Business Guide
Find AdsThat Save!
Call 8402 0246 and we’llfind a business to quote for you
.com.au
BlueBusinessGuide.com.auPh: 8402 0246PO Box 85 Mill Park 3082email: [email protected]
Consultant:
Contact Number:
We are proud of our marketing campaign. We have selected a leadingmarketing company to help build awareness of our package.
PRINT$
TOTAL INVESTMENT $
EXAMPLES:
CONTACT / PARTNER:
HOW LONG HAVE YOU BEEN IN BUSINESS:
ONLINEADS $
OTHERMARKETING$
PHONEAPP $
WEBSITE/PROFILE PAGE$
SMS$
NORTH WEST EAST ALL
• AVERAGE CUSTOMER VALUE
• NUMBER OF CLIENTS REQUIRED
PRODUCTS SERVICES
SOUTH
CUSTOMERS PHONE APP
ONLINE &PROFILE PAGE
SMS% GROWTH
• IF INVESTED
$
$
Helping you reach morecustomers effectively
BUSINESS NAME:
HOW DID YOUR BUSINESS START:
DO YOU WANT EXTRA WORK:
OR SAVE MONEY GETTING EXTRA WORK:
WHAT ARE YOUR FUTURE PLANS TO GROW YOUR BUSINESS:
/
Take the next few minutes to see how we can assist your business to grow
Return on Investment
What would a healthy return on investment look like to you?
Growth Opportunities
How do you see your businessgrowing in the future?
We also run a business and community survey toensure your potential customers have their own access.
Satisfaction Guarantee
Previous Marketing
What has worked for you in the past?
How you can attractmore local customers
Our Aim
Is to assist in the growth of Local Businessesby motivating the Community to support Local Businessthrough the use of the Blue Business Guide Savings campaign.
There are four key business advantages
1. The BBG campaign is a proven way of attracting more Local customers. With our magnet you can measure and track your results.2. Local Businesses have saved thousands of dollars because our rates are up to 7 times less than some of our competitors.3. Our clients have documented how profitable their return on investment has been with our campaign.4. Our 4 in 1 marketing package - 1. Booklets, 2. Online/Smart Phone Apps, 3. SMS Quote, 4. Enhanced Profile Page
Online Directoryover 15 years
More NewCustomers
Campaign cycle creates multipleenquiry opportunities for your business
Direct MobileTrades & ServicesSMS Text Leads
& Quote
The only company in Melbourne to provide 4 in 1 marketing package
Quarterly raisingawareness through:• Digital Marketing• Google Adwords
• TV and Radio, magnets• Quarterly Booklets
& More!
• Est. 1993• Your One Stop Shop• 100% Australian Owned• We Reward Your Loyalty• List your Business FREE• Unique 4 in 1 Package
• Very Affordable• Locality Section• Evidence of Great Results• Corporate Packs Available• Huge Marketing Campaign• Most Cost Effective Bar None
IT & Enhanced Websites
Now Booklets Printed& Delivered Quarterly
Less Cost
Find AdsThat Save!www.BlueBusinessGuide.com.au
Free Lead courtesy of
Blue Business GuideTaylor in Mill Park
needs a concreter for
a new drivewayContact 0409 899 404
Free Quote
BLUEBUSINESSGUIDEFind AdsThat Save!
20 yearsin print
(Annual Phone Books)
Each of the business partners offeran instant incentive to attract newcustomers. Now with 3000 advertisingbusinesses and growing, you becomepart of an extensive marketingcampaign that works.
How does it work?
To benefit from our 2 millionuser/customers, simply choose theimmediate saving incentive youwould offer.
How will people findyour business?
Simply become part of a Melbourne widelocal business marketing campaign that works!
Which Blue Business Guide reward incentive will you offer?
1st consultation freeFree pick up and deliverySave 10% for 1st time clientsFree 12 month warranty$25 off
$100 rebateSave 10% off 1st $1000First 1/2 hourSave 10% on Mon/TueFree Gift
• Maximum of 10% off
Be rewarded! Here are some Savings examples:
Easy!
Over 3/4 of a millionbooklets delivered
NorthWest
SouthEast
CBDElsternwick Ashwood
Balwyn North
Beaumaris
Kew
Tullamarine
Ravenhall
Laverton
Footscray
Whittlesea
Campbellfield
Northcote
Eltham North
30k Radius
The reasonswhy more peoplechoose to useBlue Business Guideinstead of ourcompetitors!
100's & 1000'sof Stickers & Fridge Magnets
.com
.au
Super Site Billboards
TV & Radio Advertising(See Online)
Online Awareness,Digital Advertising
& Organic Searching
adwords
S.E.O.Search Engine Optimisation
SAVEHERE
"Go online to view TV, Radio & Billboard Advertisements"
BLUEBUSINESSGUIDEFind Ads
That Save!
Find AdsThat Save!
BlueBusinessGuide.com.au
CBD
40km Radius
ElsternwickScoresby
Templestowe
Beaumaris
Kew
Tullamarine
Ravenhall
Laverton
Footscray
Wollert
Campbellfield
Northcote
North
West
East
South
Eltham North
Books deliveredFREE to homes
North
ALPHINGTONARTHURS CREEKATTWOODBANYULEBATMANBELLFIELDBLOSSOM PARKBRIAR HILLBROADMEADOWSBRUNSWICKBRUNSWICK EASTBRUNSWICK SOUTHBRUNSWICK WESTBUNDOORACAMPBELLFIELDCOBURGCOBURG EASTCOBURG NORTHCOBURG WESTCOOLAROOCOTTLES BRIDGECRAIGIEBURNDALLAS
DIAMOND CREEKDONNYBROOKDOREENEAGLEMONTELTHAMELTHAM NORTHEPPINGFAIRFIELDFAWKNERGLENROYGREENSBOROUGHGREENVALEHADFIELDHEIDELBERGHEIDELBERG HEIGHTSHEIDELBERG WESTHURSTBRIDGEIVANHOEIVANHOE EASTIVANHOE NORTHJACANAKALKALLOKANGAROO GROUNDKEON PARKKINGSBURY
KINGSTON GARDENSLALORLOWER PLENTYMACLEODMACLEOD WESTMEADOW HEIGHTSMERLYNSTONMERNDAMICKLEHAMMILL PARKMILL PARK LAKESMONTMORENCYMOONEE VALEMORELANDMORELAND WESTNORTHCOTENUTFIELDOAK PARKOAKLANDS JUNCTIONPLENTYPRESTONPRESTON SOUTHPRESTON WESTREGENTRESEARCH
RESERVOIRROSANNAROSANNA EASTROXBURGH PARKSEYMOURSOUTH MORANGSOUTH PRESTONST HELENASTRATHEWENTHOMASTOWNTHORNBURYUPFIELDVIEWBANKWATSONIAWATSONIA NORTHWATTLE GLENWEST PRESTONWESTGARTHWESTMEADOWSWOLLERTYALLAMBIEYAN YEAN SOUTHYARRAMBATYUROKE
West
ABERFELDIEAIRPORT WESTALBANVALEALBIONALTONAALTONA EASTALTONA GATEALTONA MEADOWSALTONA NORTHARDEERASCOT VALEAVONDALE HEIGHTSBRAYBROOKBROOKLYNBULLABURNSIDEBURNSIDE HEIGHTSCAIRNLEACAROLINE SPRINGSCOONANS HILLCORIODEER PARKDELAHEY
DERRIMUTDIGGERS RESTESSENDONESSENDON AIRPORTESSENDON NORTHESSENDON WESTEYNESBURYFLEMINGTONFOOTSCRAYFOOTSCRAY WESTGLADSTONE PARKGOWANBRAEHILLSIDEHOPPERS CROSSINGKEALBAKEILORKEILOR DOWNSKEILOR EASTKEILOR LODGEKEILOR PARKKENSINGTONKINGS PARKKINGSVILLE
LAVERTONLAVERTON NORTHLITTLE RIVERLONG FORESTMAIDSTONEMARIBYRNONGMELTONMOONEE PONDSMOUNT COTTRELLMt COTTRELLNEWPORTNIDDRIENORLANEPASCOE VALEPASCOE VALE SOUTHPOINT COOKRAVENHALLROCKBANKSANCTUARY LAKESSEABROOKSEAHOLMESEDDONSEDDON WEST
SOUTH KINGSVILLESPOTSWOODST ALBANSST ALBANS EASTST ALBANS SOUTHSTRATHMORESUNBURYSUNSHINESUNSHINE NORTHSUNSHINE WESTSYDENHAMTARNEITTAYLORS HILLTAYLORS LAKESTOTTENHAMTRAVANCORETRUGANINATULLAMARINEWERRIBEEWEST MELBOURNEWILLIAMSTOWNWILLIAMSTOWN NORTHWYNDHAM VALEYARRAVILLE
North RegionBefore
North
(1995)
South RegionBefore
South
North
(1998)Distribution for these areas is equivalent to: • 7 Newspapers Per Region • 12 YP Regional Directories - 3 Per Region
South
ARMADALEARMADALE NORTHASPENDALEASPENDALE GARDENSBALACLAVABEAUMARISBENTLEIGHBENTLEIGH EASTBLACK ROCKBONBEACHBRAESIDEBRIGHTONBRIGHTON BEACHBRIGHTON EASTBRIGHTON MIDDLEBRIGHTON NORTHBURNLEYCARNEGIECAULFIELDCAULFIELD EASTCAULFIELD JUNCTIONCAULFIELD NORTHCAULFIELD SOUTHCENTRAL PARKCHADSTONECHAPEL STREET NORTHCHELSEACHELSEA HEIGHTSCHELTENHAMCHELTENHAM EASTCLARINDACLAYTONCLAYTON SOUTHCREMORNECROMERDANDENONGDANDENONG NORTHDANDENONG SOUTHDARLINGDARLING SOUTHDINGLEYDINGLEY VILLAGEEAST BRIGHTONEDITHVALEELSTERNWICKELWOODGARDENVALEGLEN HUNTLYGLEN IRISHAMPTONHAMPTON EASTHAWKSBURNHEATHERTONHIGHETTHOLMESGLENHOPETOUN GARDENS
HUGHESDALEHUNTINGDALEJORDANVILLEKEYSBOROUGHKOOYONGMALVERNMALVERN EASTMCKINNONMENTONEMOORABBINMORDIALLOCMULGRAVEMURRUMBEENANEERIM SOUTHNOBLE PARKNOBLE PARK NORTHOAKLEIGHOAKLEIGH EASTOAKLEIGH SOUTHORMONDPARKDALEPRAHRANPRAHRAN EASTRICHMONDRICHMOND NORTHRICHMOND SOUTHRIPPONLEASANDOWN VILLAGESANDRINGHAMSOUTH YARRASPRINGVALESPRINGVALE SOUTHST KILDA EASTTOORAKTOORONGAWATERWAYSWAVERLEY GARDENSWINDSORWISHART
East
ASHBURTONASHWOODAUBURNBALWYNBALWYN EASTBALWYN NORTHBAYSWATERBAYSWATER NORTHBENNETTSWOODBLACKBURNBLACKBURN NORTHBLACKBURN SOUTHBORONIABOX HILLBOX HILL CENTRALBOX HILL NORTH
BOX HILL SOUTHBULLEENBULLEEN WESTBURWOODBURWOOD EASTCAMBERWELLCAMBERWELL EASTCAMBERWELL NORTHCAMBERWELL SOUTHCAMBERWELL WESTCANTERBURYCROYDONCROYDON HILLSCROYDON NORTHCROYDON SOUTHDEEPDENEDONCASTERDONCASTER EASTDONCASTER HEIGHTSDONVALEEAST BURWOODFERNTREE GULLYFOREST HILLGLEN WAVERLEYHARTWELLHAWTHORNHAWTHORN EASTHAWTHORN WESTHEATHERDALEHEATHMONTKERRIMUIRKEWKEW EASTKEW NORTHKNOX CITY CENTREKNOXFIELDLOWER TEMPLESTOWELYSTERFIELDMACCLESFIELDMIDDLE CAMBERWELLMITCHAMMONT ALBERTMONT ALBERT NORTHMOUNT WAVERLEYMOUNTAIN GATEMt WAVERLEYNOTTING HILLNUNAWADINGPARK ORCHARDSPINEWOODRINGWOODRINGWOOD EASTRINGWOOD NORTHROWVILLESCORESBYSTUDFIELDSURREY HILLSSYNDAL
TEMPLESTOWETEMPLESTOWE HEIGHTSUPPER FERNTREE GULLYVERMONTVERMONT SOUTHWANTIRNAWANTIRNA SOUTHWARRANDYTEWARRANDYTE NORTHWARRANDYTE SOUTHWARRANWOODWATTLE PARKWHEELERS HILLWONGA PARK
What areas would you likemore customers from?
North/WestSouth/East
(2005)
CBD
NorthWest
SouthEast
Metro x4Expansion
(2014)
CBD
(2013)
WestEast
South
North
West
Hume
Moonee ValleyDarebin
Nillumbik
Manningham
BoorondaraWhitehorse
Monash
Stonnington
Glen Eira
Bayside
Kingston
Knox
Whittlesea
Brimbank
Melton
Maribyrnong
Wyndham
Hobsons Bay
6 CouncilsPer Region
26 Postcodes & 72 Suburbs250k Distribution
Per Region
BLUEBUSINESSGUIDEFind AdsThat Save!
Now a Quarterly Booklet (x4 per year)
We've doubled the distribution size in 5 years
How affordable isBlue Business Guide Print?
Our major competitors:Local display advert is$4K per year*per area
LOCAL PAPER COMPARISON
Local Trade Advert 1 x 3cm$2860 per year/$55 per week/
220 per month* x5 papers
Very Affordable! Maximum return for minimum investment
DIRECTORY COMPARISON
* Approximate prices - subject to change
Maximum ResultsBigger AdvertisementsLarger DistributionLess Invested
Maximum ResultsBigger AdvertisementsLarger DistributionLess InvestedIncludes OnlineIncludes SMS
CompetitorsDisplay
OurOne Area
equals:CompArea 1
CompArea 2
Competitors Display
FLOOR POLISHING¥ All Areas¥ On Time
¥ Free QuotesCall Jim
9999 000 000
You need x5 to coverour one area(200,000 Homes)
Approximate paperdistribution -40,000 homes
CompArea 1
CompArea 3
CompArea 2
CompArea 4
CompArea 5
BBG: Size [D] 1/12 Page
Wall Splits Ducted Splits Gas Ducted
Tel: 0414 840 851 Ph: 9974 3336
Established1996
Established1996
HEATING & COOLINGHEATING & COOLING
Email: [email protected]'s Pages
SAVEHERE
*Discounts for
Multiple Installs
BBG: Size [D] 1/12 PageR.E.C. 20944 ~ A.B.N. 70938451759
0412 747 6450412 747 645
AMPM Electrical ServicesBluey's Pages
10
%
SAVE
For ALL Your Electrical, Data, TV & Phone Needs
• Domestic & Commercial • Switch Boards • Rewires• Safety Switches • Maintenance • Data & Networking• TV/Phone points (New Antennas) • New Installations
• Fully Licensed & Insured • All Work Certified• 7 Days (Emergency) • No Job Too Big or Too Small• When Quality & Reliability Counts• Professional, Reliable & Friendly
Free Quote
OurOne Area
equals:
*Approximate Distribution 100K homesYou would need 2 to cover our 1 regionother phone directories
How affordable isBlueBusinessGuide.com.au Online
Position, content & search results based on which category you choose: A, B, C, or D
ONLINE ADVERT COMPARISON
Our major competitors online ad1 Category ~ 2 Postcodes ~ 8 Subs ~ x5 to compete with us$8000 for 12 months / $670 per month* x4 per area
ONLINE ADVERTISING OPTIONS
* Approximate prices - subject to change
Online Client Testimonial
B.
A.
C.
Customers use bluebusinessguide.com.au online directoryto buy products and services they need
• Quality enhanced priority position based on size and date of booking• Search engine optimisation investment• Tap into thousands of hits per day• Melbourne wide search
D.
• Web linked to your website for increased traffic• Backed up by radio, T.V., billboards, magnets and digital marketing• Over 90% of the population are using online services
To whom it may concern,
We have been advertising with BlueyBusinessGuide.com.auonline and print for the past two years now.We are happy to recommend them to similar businesses.Good luck with your plans to grow in the outer areas of Melbourne.
Yours faithfully,
Ann Hutchinson.
Website
SAVE15%*
Save with ‘Bluey’
*Off Service Call
george’sconcreting
0409 899 [email protected]
concrete & paving
SAVE10%
Save with ‘Bluey’
Text
SAVE10%
Save with ‘Bluey’
Off Service Call
Off Service Call
Off Service Call
BLOCKAGE & BURSTSBLOCKAGE & BURSTSROOFING & GUTTERINGROOFING & GUTTERING
SAVE10%
Local Blue
*Conditions Apply
MYOB, Reckon & XeroBookkeeping & Payroll Services
At your business premises or our office- Business Activity Statements
Ph: 1300 738 031Mobile: 0411 547 745
www.jspnbookkeepingsolutions.com.au
Enhanced Websites
Create a professional online presence
WEBSITE COMPARISON
with major competitor $2,500 over 12 months* ($200 p/m)
Blue Business Guide can create a professional online identity for you. With your ownunique Profile Page, Blue Business Guide ensures you have the most effective onlinecommunication with potential customers. Don't settle for anything less!
SMS COMPARISON
Competitors can charge up to 1k to join +$50 per lead for 8 Post Codes / 1 Category@ 1 lead p/w could cost $200 p/m x4 per area
* Approximate prices - subject to change
How it works...
Trades, Service leads andLocal Quotes via your mobile phone
Let us do all the hard work for you
What's it all about?With our all new trades and service text message service, we will find a business to quote foryou anywhere in Melbourne. From plumbers to renovators, for any job you need completed,just phone 8402 02468402 0246 provide your details and we will do the hard work for you.
How do I offer my services?Becoming a service provider for our quotes service is easy. Find out how to register yourservices by visiting our website and filling out your details or contacting us on 8402 02468402 0246and soon you will be receiving work via text message.
You need a quote for a new fenceNeed a quote? Free lead via SMS
Businesses registered on ourdatabase receive an SMScontaining the job description and contact information.
They then call our customersto organise a quote
Free Lead Courtesy
of BBG.
Anna from Preston
needs new fence
8402 0242
Call 8402 0246 and tell us whatquotes you need. Within a short timeyou'll have up to 3 quotes supplied.Just one call, it's that simple.
Hotline
See a billboard, stickeror fridge magnet,
BLUEBUSINESSGUIDEFind AdsThat Save!
Find AdsThat Save!
BlueBusinessGuide.com.au
Billboard, M
agnet
Or log ontowww.BlueBusinessGuide.com.auOnlin
e
You hear our radio ad or seeour T.V. advertisment orpick up one of our books,
Radio / Books
BLUEBUSINES
SGUIDEFind Ads
That Save!
Professional Results
Service Results
Retail Results
Health/Wellbeing Results
Trades & Services Trades & Services
Thank you for your support and excellent service.Like many businesses we advertise with variousother companies however since advertising withBlue Business Guide we are receiving many callsfrom areas which we never used to get in the pastand this is due to the advertising packages offered.We are thrilled to continue advertising as we moveforward and continue in the plumbing industry.
Kind Regards, Loana.
We have been advertising with yousince 1996. We have come a long way.You have grown and you havehelped us grow also.Best wishes with your growth.
Regards,
Elizabeth Kiriakidis.
I have been with Blue Business Guide for 3 years.It has put me in touch with long term clients.Blue Business Guide to Fast Electrical is aboutestablishing relations early on and keeping themon throughout the years, and so far have retainedseveral clients and plan on getting more throughout the coming years and pleasing the community.
Regards, Mark Micallef
How profitable is theBlue Business Guide campaign?
We have been advertising withBlue Business Guide for 8 yearsand have been happy with theservice results, and theresponse from customers.Good luck with your expansion.
Regards, Natalie Kopas.
"I am extremely happy and surprised with the results"
Caffyn Plumbing P/L Tucker Road Pharmacy
Toyrolla Spares My Podiatrist
Fast Electrical
Client thank-you letters are available upon request.
Ask about our Testimonials and Dot Books.
George’s Concreting
I am very pleased with my adverting.I have reveived many enquiries and havehad several work as a result of advetisingwith Blue Business Guide.I will happily recommend Blue BusinessGuide for local advertising serviceswhich has put me in touch with manylocal residents.
George’s Concreting
Tucker Road PharmacyTucker Road Pharmacy
mypodiatristTM
We have advertised our business with Blue Business Guide for 4 years. Ewart has been a pleasure to deal with to discuss our advertisingNeeds. They have always met our advertising needsand tied in with our marketing budget restraints.We find that many customers locate our servicesthrough Blue Business Guide and continue to useour services ongoing.
Best Regards, Alexander Tijan
george’sconcreting
WEBSITES $
Blue Business Guide AdvertisingPackages & Comparisons
ONLINE $
SMS QUOTES $
COMPETITORS BLUE BUSINESS GUIDE OUR PACKAGE
TOTAL
4-In-1
1st CallDiscount
SAVE
PAYMENT OPTIONS:
Size Determines Position and Enhanced Quality$
PRINT - Competitors - Local Newspapers
- google - YP
- hipages - Service Central
$ Total
Total
Total
1. 10% Discount Upfront2. 12 Month Instalments (Can Cancel within 45 days prior to print)
$
$
$
Online Directory
More NewCustomers
Direct MobileTrades & ServicesSMS Text Leads
& Quote
Delivery of bookletsis its ownpromotion
20 yearsin print
Quarterly raisingawareness through:• Digital Marketing• Google Adwords
• TV and Radio, magnets• & More!
Websites
10 yearsonline
Booklets:Delivered Quarterly
QuarterlyPublication
Less Cost
Free Lead courtesy of
Blue Business GuideTaylor in Mill Park
needs a concreter for
a new drivewayContact 0409 899 404
Free Quote
BLUEBUSINESSGUIDEFind AdsThat Save!
A: 1/4 Page $ $per month/ per week
D: 1/12 Page $ $per month/ per week
B: 1/6 Page $ $per month/ per week
C: 1/8 Page $ $per month/ per week
SAVE15%*
Save with ‘Bluey’
*Off Service Call
george’sconcreting
0409 899 [email protected]
concrete & paving
SAVE10%
Save with ‘Bluey’
Text
SAVE10%
Save with ‘Bluey’
Off Service Call
Off Service Call
Off Service Call
BLOCKAGE & BURSTSBLOCKAGE & BURSTSROOFING & GUTTERINGROOFING & GUTTERING
SAVE10%
Local Blue
*Conditions Apply
MYOB, Reckon & XeroBookkeeping & Payroll Services
At your business premises or our office- Business Activity Statements
Ph: 1300 738 031Mobile: 0411 547 745
www.jspnbookkeepingsolutions.com.au
1st Call Discount:2nd Category or Region Free or Free UpSize
(applies to “B” only (or Call Manager))
Call for special priced packages. 8402 0246
Notes
BlueBusinessGuide.com.auPh: 8402 0246PO Box 85 Mill Park 3082email: [email protected]
Consultant:
Contact Number: