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Finch West LRT Overview and Update Jamie Robinson Director, Community Relations and Communications – Rapid Transit

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Page 1: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

Finch West LRT Overview and Update

Jamie Robinson Director, Community Relations and Communications – Rapid Transit

Page 2: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement
Page 3: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

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• 11km of fast, reliable transit that will run from Keele St. to Humber College

• 18 stops – 16 surface & 2 underground • Connections to TTC, GO Transit, MiWay,

Viva & Züm • Providing transit to 46,000 passengers

per weekday • $1.2 billion commitment from the

Province of Ontario including $333 million from the Government of Canada

• Design, Build, Finance, and Maintain (DBFM) model

• Operated by TTC • Vehicle provider – Alstom

FINCH WEST LRT PROJECT OVERVIEW

Page 4: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement
Page 5: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement
Page 6: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

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BACKGROUND AND CURRENT STATUS On May 7th, 2018 the contract was awarded to Mosaic Transit Constructors to design, build, finance and maintain the project. The federal government allocated $333 million in funding dedicated to the Finch West Light Rail Transit (LRT) project. RFP closed on December 13, 2017 and Community Office Opened on December 14, 2017. RFP was issued in February 2016. Early Works Construction started. In April 2015, Transportation Minister Steven Del Duca announced that Finch West LRT was moving forward at a cost of $1.2 billion (2014$). In September, the RFQ was issued. Metrolinx, City of Toronto and TTC signed the Master Agreement that includes the Finch W LRT – 11km of LRT from Keele Street to Humber College. The Finch West LRT was announced in 2010 as part of Transit City. The City of Toronto completed an environmental assessment for replacing bus service on Finch, between Yonge Street and Hwy 27.

2018 2017 2016 2015 2012 2010

Page 7: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

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Prime team members of Mosaic Transit Group includes: • Applicant Lead: ACS Infrastructure Canada Inc., Aecon Concessions - a division of Aecon

Construction Group Inc., CRH Canada Group Inc. • Construction: Aecon Infrastructure and Management Inc., Dragados Canada Inc., Dufferin

Construction Company - a division of CRH Canada Group Inc. • Design: Arup Canada Inc., Dillon Consulting Limited, DPM Energy Inc., DTAH, Sener SES

Canada Inc. • Maintenance: ACS Infrastructure Canada Inc., Aecon O&M - a division of Aecon

Construction Group Inc. • Financial Advisor: RBC Capital Markets

Mosaic estimates that approximately 600 workers will work on the project and that 85% of the labour will come from the GTA.

MOSAIC TRANSIT CONSTRUCTORS

Page 8: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

APPROACH TO TRAFFIC MANAGEMENT

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• Maintain a minimum of one lane eastbound and westbound along Finch Avenue in construction work zones.

• Buses and general traffic will share this lane. • Additional lanes will be provided if space allows. • Metrolinx will work with City of Toronto Transportation, local elected officials,

local businesses, BIAs and local residents to monitor local traffic. • Signal timing may be modified and turning restrictions may be added or

relaxed. • Please take care when travelling near construction. Watch for additional

signage directing pedestrians.

INSERT FOOTER

Page 9: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

CONSTRUCTION MITIGATION

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• Metrolinx has a team of community relations and communications specialists, supported by Mosaic Transit Group, dedicated to the Finch West LRT. Community office located at 2540 Finch Avenue. Telephone service will be available 24/7.

• Through monthly Construction Liaison Committees (CLCs), community canvasses etc., the team will work to lessen the impact of construction and to address concerns, where possible

• Monthly Stakeholder Meetings to share construction updates, discuss and resolve issues with local elected officials and various stakeholder representatives including City of Toronto Transportation Services, Emergency Services (ES) – EMS, Fire and Police, Toronto Transit Commission (TTC), Metrolinx and Mosaic Transit Group.

INSERT FOOTER

Page 10: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

BUSINESS SUPPORT

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• Ensure that businesses receive up-to-date information on construction activities and timing and where they are directly impacted, they are supported. This involves significant outreach and public communication.

• Direct financial support for BIAs, per annum • LRT Ready Seminar Series • Development and implementation of Shop Local Campaign in collaboration

with BIAs • Advertising, Signage and Wayfinding • Window washing and winter mat services • Neigbourhood beautification and murals

INSERT FOOTER

Page 11: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

COMMUNITY BENEFITS

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• Metrolinx recognizes that its major infrastructure investments should provide benefits for the communities in which it works including employment, training, apprenticeship, local suppliers and social procurement opportunities.

• It has included a community benefits program for the Toronto Transit Projects

beginning with the Eglinton Crosstown Light Rapid Transit Line (LRT). • Mosaic Transit Group has a commitment to hiring locally, apprentices,

supporting small and medium-sized businesses and social enterprises.

• Of particular interest are those businesses located along the Finch West corridor and social enterprises that create employment and training opportunities for historically disadvantaged and equity seeking individuals who have multiple and systemic barriers to employment.

INSERT FOOTER

Page 12: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

PUBLIC REALM IMPROVEMENTS

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• 3 traffic lanes in each direction under the CPR Bridge, east of Weston Rd. • A multi-use path located on the south side of Finch Ave. between Weston Rd. and

Norfinch Dr./Oakdale Rd. • A physical barrier between the multi-use path and traffic lanes where the multi-use

path is immediately adjacent to traffic lanes • A grade-separated crossing of the eastbound to southbound Hwy. 400 on-ramp • An at-grade crossing of the eastbound to northbound Hwy. 400 on-ramp, including

relocation of this ramp to be adjacent to the northbound off-ramp from Hwy. 400 • A signalized crossing of the northbound off-ramp from Hwy. 400 at Finch Ave. • A signalized crossing of Signet Dr./Arrow Rd. on the south approach only • Signalized crossings of Weston Rd. and Norfinch Dr./Oakdale Rd. on all four

approaches of both intersections

INSERT FOOTER

Page 13: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

PUBLIC REALM IMPROVEMENTS (2)

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• Provision of bicycle lanes separated from vehicular traffic on both sides of Finch Ave. between Norfinch Dr./Oakdale Rd. and Tangiers Rd., and between Weston Rd. and Hwy. 27

• Between two existing multi-use paths in the Black Creek Ravine on the north and south sides of Finch Ave a box culvert will be constructed under Finch Ave. that will provide a direct trail connection, or provide an extension of the multi-use path on the south side of Finch Ave. to an existing signalized intersection across Finch

• Between Finch Ave. and hydro corridor, located along Norfinch Dr. and the western boundary of Finch MSF

• Connections to potential new bike trails running south from Finch Ave., east and west of Weston Rd.

INSERT FOOTER

Page 14: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

PUBLIC REALM IMPROVEMENTS (3)

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• Provision of streetscape and public realm enhancements identified in the Finch West Streetscape Plan and streetscape guidelines developed jointly by the City and the Emery Village and DUKE Heights BIAs that exceed current City standards: • Tree planting infrastructure • Street lighting poles and fixtures • Street furniture • Pavement and markings that contribute to the identity of business improvement

areas • Aesthetic enhancements to the multi-use path tunnels under the CP Rail Bridge and

the eastbound to southbound Highway 400 on-ramp • Aesthetic enhancements to the Highway 400 Bridge • Aesthetic enhancements to the vehicular portion of the CP Rail Bridge

INSERT FOOTER

Page 15: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

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RECENT COMMUNITY ENGAGEMENT

• +3000 Engagements / Conversations

• +30 Outreach Events & Open Houses since January 2018

• Connecting with +1500 via E-newsletter, & Social Media • +7 Venues, including:

• Jane Finch Mall • Etobicoke General Hospital • Albion & York Woods Libraries • Rexdale Community Hub • TCBN Summit

Page 16: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

CONSISTENT SUITE OF ENGAGEMENT PRODUCTS

16 INSERT FOOTER

Construction Notices

Public Presentation Materials

Website Outreach Events

E-news Print Materials Paid Advertising Social Media

Channels

Tele-town Halls Stakeholder Briefings Surveys

Stakeholder/ Community

Advisory Committees

Page 17: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

PROJECT AWARENESS AND MARKETING CAMPAIGN

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• Most GTHA residents agree transportation improvements will lead to better travel outcomes in the region.

• More than eight in ten (84%) agree the disruption will be worth it in the long run.

Along the Finch West Corridor: 89% Support expanding public transit in general

70% strongly support expansion, this is driven by access and ease of transportation

69% Have a positive impression of Metrolinx 62% Are aware of a Metrolinx project in the area 81% Support project in the area

Page 18: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

A BENEFIT DRIVEN CREATIVE PLATFORM

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NEWSPAPER / DIRECT MAIL

TRANSIT SHELTER AD

Page 19: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

A BENEFIT DRIVEN CREATIVE PLATFORM

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Page 20: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

FWLRT MARKETING RESULTS - DEC 1, 2017 – MAR 1, 2018

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Web traffic 139, 191 visits to metrolinx.com/finchwestlrt Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement rate of 2.05%, almost 4X higher than the industry benchmark. Drove 65% of web traffic. Community newspaper ads: 498,567 circulation Transit Shelters/Billboards: 487,935 impressions Elevator Ads :169,009 impressions Results from Metrolinx’s annual tracking study in April 2018, will provide a report against our baseline targets to measure: 1) increased awareness of personal benefits of the transit expansion 2) increase support for continued transit expansion in the region 3) positive impression of Metrolinx

Page 21: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement

CONTACT US

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• Check our website: metrolinx.com/finchwestlrt • Come by our Community Office (2540 Finch Ave. W.) • Call us at 416-202-6500 • Email us at [email protected] • Follow us on Twitter or Instagram @FinchWestLRT

Page 22: Finch West LRT Overview and Update - Metrolinx · Digital ads: 262,582 unique impressions, 5,126 clicks to website Facebook ads: 51,320 engagements with residents – an engagement