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    Financial Planning andControl Systems

    MFM 4th Semester

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    Responsibility Accounting

    Responsibility accounting is a system of accounting that

    recognizes various responsibility centres throughout theorganization and that reflects the plan of action of each of

    these centres by allocating particular revenues and costs

    to the one having the relevant responsibility

    Responsibility accounting is also known as activity

    accounting, profitability accounting and MBO through the

    accounting control system

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    Essentials of Responsibility Accounting

    To create suitable responsibility centres in the organization

    To fix the area ofauthority and responsibility for each

    centre

    To have a clear-cut idea, on the part of each manager as to

    what is expected of him

    To mention only the revenues, expenses, profits and

    investments controllable by the manager in the performance

    report of each centre

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    Responsibility Centres

    Creation of Responsibility Centres

    Responsibility Accounting focuses attention on the

    responsibility centres where control is exercised over the

    costs or revenue

    For effective control of all activities a large firm is divided intomeaningful segments, departments or divisions

    The sub-units of an enterprise for the purpose of control are

    called responsibility centres or decisions centre

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    Responsibility Centres

    Creation of Responsibility Centres

    A responsibility centre is sub-unit of an organization under

    the control of a manager who has the responsibility for the

    activities of that centre.

    I.e. Production department,Treasury department,Front orBack office,R & D centre,Dealing room and back office in

    case of Brokers in Stock or Forex Market,Housekeeping in

    case of Service industry viz Hotel,Health care, Sourcing

    incase of Banks, Procurements in the case of Manufacturing.

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    Responsibility Centres

    Creation of Responsibility Centres

    The important criteria for creating a responsibility centre

    are that the unit of the organization should be separable

    and identifiable for operating purposes,and that the

    performance measurement should be possible

    Responsibility centres are usually classified into three

    classes

    Cost centres

    Profit Centres

    Investment Centres

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    Responsibility Centres

    Cost Centre

    A centre where the manager is responsible only for costs

    He is not responsible for profit or investment, Hence cost

    centres are service departments providing services to

    other departments such as PR,R & D, HRD

    The performance of the manager is evaluated by

    comparing the actual expenses incurred with the

    budgeted expenses for the cost centre

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    Responsibility Centres

    Cost Centre

    A cost centre is to be taken as an index of performance for

    departments whose product/output cannot be measuredand expressed in financial figures like consultancy, personaland administration

    It therefore reflects productivity of I/P i.e. cost per unit ofservice

    In a cost centre the consequences of decisions aremeasured by costs alone, the accomplishments of the costcentre are not measured in financial terms. Thus,theeffectiveness and efficiency of the cost centre cannot beproperly evaluated.

    This kind of analysis of course ignores the contributionmade by the cost centre to the firms overall profitability

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    Responsibility Centres

    Profit Centre

    A profit centre is a responsibility centre where the

    manager is responsible for both costs and revenuesand thus for profits

    A profit centre provides more effective assessment of

    performance as both costs and revenues are measured

    in financial terms

    A profit centre is more relevant forprofit planning and

    control as it allows the measurement of both output

    and input units of the centre

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    Responsibility Centres

    Profit Centre

    To ensure effective control through the profit centre

    control system, the controllable and non controllableactivities should be identified

    In a profit centre approach the profit may be targeted

    and the manager has full authority

    To control costs

    To earn revenue

    To effect cost-revenues

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    Responsibility Centres

    Investment Centre

    An investment centre where the manager is responsible for

    costs and revenues as well as for investment in assets

    used by the centre.

    In an investment centre, performance is assessed not only

    by profit but by relating profit to investment

    Investment centres are treated as separate firms where the

    manager is responsible for the overall activities affecting

    costs, revenues and investments

    The performance of this centre is measured in terms ofROI

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    Responsibility CentresAdaptation of the Accounting System The accounting system catering only to the needs of

    external users and is not adequate for the purpose profitplanning and control and internal management

    The accounting system should be suitably adapted tofacilitate the planning and control process

    It should be structured around the area of responsibility sosound budgetary system needs the creation of aresponsibility accounting system

    A responsibility accounting system is primarily orientedtowards the organizational responsibilities and is a means toachieving effective control

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    Responsibility Accounting

    The New Bank Ltd.Budget for the New Project- Division

    Budgeted Total Expenditure Rs.120,000

    Training Rs.60,000

    Welfare Rs.14,000

    Facilities Rs.40,000Other Expenses Rs.6,000

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    Responsibility Accounting

    The New Bank Ltd.The Budget expressed under Responsibility Accouting Concept

    Activity /HeadsV.P. Real Estate V.P. Projects V.P. Strategic Sourcing

    Training Rs.10,000 Rs.20,000 Rs.30,000

    Welfare Rs.4,000 Rs.8,000 Rs.2,000

    Facilities Rs.10,000 Rs.15,000 Rs.15,000

    Other Expenses Rs.2,000 Rs.2,000 Rs.2,000

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    Responsibility Accounting

    Important Ratios for Cost Centre

    Operating Ratios

    Output-Input Ratios

    Waste and Scrap Data

    Quality Variance

    Cost Variance

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    Responsibility Accounting

    Important Ratios for Profit Centre

    Profitability

    Capital/Asset Turnover

    Inventory Turnover

    Profit trend

    ROI

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    Responsibility Accounting

    Important Ratios for Investment Centre

    Those of Cost/Profit Centre ratios

    Capital expenditure variance

    Asset Turnover

    Cost of Capital, D/E Ratio, Liquidity Ratio

    Comparative Study of the incremental cost of funds and

    incremental revenues from these funds

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    Limitation of Responsibility Centre

    Difficulty in designing an organization chart with clearly

    delineating lines of authority and responsibility

    Difficulty in implementing on account of conflict between

    individual interest and organization interest

    Ignoring the personal reactions of the personnel involved in

    the implementations

    Requiring a good reporting system to make the systemuseful and meaningful

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    Cost accounting Vs Responsibilityaccounting Cost Accounting

    Historical cost accountinghas paid more attentionto the measurement ofcost of production

    It emphasis on productcost basis

    It is difficult to use cost

    data accumulated forproduct costing purposesfor planning and control

    Responsibility accounting

    Here emphasis is onplanning and control and noton a product cost basis

    Here emphasis is onplanning and control

    The cost accumulated forplanning and control purposecan easily be recast forproduct costing purpose

    P fit C t

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    Profit Centers

    As per the extensive information provided by Anthony and

    Govindrajan 93 % of the US firms have more than one

    profit center,the corresponding figure in Holland is 89 %and India 66 %

    Asea Brown Boveri has 4,500 profit center's, Kyocera of

    Japan has 800

    K

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    Kyocera Maximize revenues and minimize expenses. Measure

    your inflow and control your outflow; don't chase profit,

    but let it follow your effort.

    Pricing is management.-Pricing is top management's

    responsibility: to find that one point where customers

    are happy and the company is most profitable.

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    P fit C t

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    Profit Centers Now computing the profit of these profit centers,many

    functions,which one would expect to be discretionary

    costs stretch their credibility and charge to other profitcenters charging their services to various profit center with

    the costs according to actual or estimated usage.

    Hence these service or support units are being treated asprofit centers themselves.

    P fit C t

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    Profit CentersService Category Treated as Profit

    Center

    1 Finance and Accounting 35 %

    2 Legal 35 %

    3 Electronic Services 63 %

    4 General Marketing Services 35 %

    5 Advertising 50 %

    6 Market Research 36 %

    7 Public Relations 24 %

    Profit Centers

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    Profit CentersService Category Treated as Profit

    Center

    8 Industrial Relations 32 %

    9 Personnel 35 %

    10 Real Estate 37 %11 Operation Research 47 %

    12 Purchase 40 %

    13 Top Corporate overhead 13 %

    14 Corporate Planning 20 %

    M t b Obj ti

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    Management by Objectives

    Peter Drucker

    George Odiorne

    M t b Obj ti

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    Management by Objectives

    Management by objectives is a process whereby the

    superior and subordinate managers of an organizationjointly identify common goal,define each individuals

    major areas of responsibility in terms of the results

    expected of them,and use these measures as guides for

    appreciating the unit and the contribution of each of its

    members

    Different goals are sought to be achieved by the

    introduction of MBO in organization

    M t b Obj ti

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    Management by Objectives

    MBO is used for

    To integrate the organizational goals with the

    individual goal

    As a motivational technique wherein individuals are

    driven towards the achievement of goals

    To appraise the performance of managers involved in

    the process

    To control the activities as they are performed

    M t b Obj ti

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    Management by Objectives Drucker suggested that objectives are to be specified in the

    key resu lt areaof business.

    A key result area may be understood as one,theperformance of which,directly and vitally affected thesuccess and survival of the business

    The KRAs vary from business to business .

    Since MBO involves a systematic effort towards theachievement of objectives,utmost care has to be exercised

    in setting the objectives for all the KRAS

    R ibilit b d ti & MBO

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    Responsibility budgeting & MBO

    Establishment of goals for the whole organization

    Preparation by subordinates, of specific goals within the

    framework provided by the superior

    Joint discussion of an agreement upon the goals by thesuperior and subordinate

    Joint review of progress at regular intervals in the light of

    the predetermined goals

    Corrective measures, if necessary, as revealed by the

    review

    Why MBO is not a live force today

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    Why MBO is not a live force today Tying personnel performance

    evaluation,promotion,compensation and the like to objectiveachievement is often counter-productive because it

    discourages the development ofinnovative,high risk,highreward objectives

    Lack oftop management involvement and support.For anMBO programme to succeed

    Lack of understanding of the philosophy behind MBO

    Poor integration with other systems

    Value Based Management

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    Value-Based Management

    Value Based Management is the management approachwhich ensures that companies are consistently with the

    objective of maximizing shareholder value. It includes

    Creating Value

    Managing Value

    Measuring Value

    Value Based Management

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    Value-Based Management

    Godrej implementing the EVA metric of consultants sternStewart and co

    The EVA is equal to net operating profit after tax minusthe capital charge

    Mermaid Godrej chairman Godrej Group says Our goal isto maximize market value added (MVA) which is equalsthe present value of all future EVA.

    The EVA, which measures business performance includes

    in its measurement parameters ,setting goals,communication, evaluation strategies, analyzingacquisitions ,measuring performance, paying bonuses

    EVA t GODREJ

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    EVA at GODREJ

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    EVA t GODREJ

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    EVA at GODREJ

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    Value-Based Management

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    Value-Based Management The BOOH Factor

    Since the companies are financed with a blend of debt andequity ,the cost of capital is a blend of returns required bylenders and owners

    The Four Fundamentals strategies identified to improve EVAcan be summarized as BOOH

    Build Invest as long as return exceed the cost of capital

    Optimize Reduce cost of capital by optimizing capitalstructure

    Operate Improve the return earned on existing capital

    Harvest Divest capital when return fails to achieve the costof capital

    Value-Based Management

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    Value-Based ManagementGodrej on Learning Curve There is no economic value added if the capital is high.

    Reward people on these basis so people will be careful onthe capital used

    Excessive capital-intensive usage is not good decision

    Minimum capital investment will lead to maximumEVA

    No acquisition if it results into negative EVA

    Working capital usage has been reduced and Godrej isnow operating on negative working capital

    Types of Cost

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    Types of Cost

    Engineered Costs

    Discretionary Costs

    Difference between Engineered costs

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    Difference between Engineered costsand Discretionary costs

    Characteristics Engineered Costs Discretionary Costs

    Process or

    Activity

    - Detailed and

    Physically

    Observable

    - Repetitive

    -Black

    Box(Knowledge of

    process is sketchy or

    unavailable)

    -Non -Repetitive

    Level ofUncertainty Moderate or smalli.e. manufacturing

    settings

    Large i.e. R & D

    Eng neere Costs & D scret onary

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    Eng neere Costs & D scret onaryCosts

    Costs

    Activity

    Engineered Costs

    Discretionary Costs