financial institutions and social media marketing
DESCRIPTION
Financial Institutions often use excuse to not engage in the conversation on Social Media. Given the fact that 62% of consumers search for information before they get in contact with their bank, financial institutions are missing a significant marketing opportunity. This talk illustrates how banks can engage on social platforms without running into the compliance trap.TRANSCRIPT
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Financial Institutions and Social MediaNew Initiatives Based on Relationship Marketing
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Relationship Marketing is About People, not Technology
“New marketing is about relationships, not about the medium.”Ben Grossman
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You Have to Nurture Long-Term Customer Relationships
• Social Media shifted the traditional view of marketing from a sales driven approach to a people driven approach
• Relationship Marketing focuses on customer engagement and community building
• All marketing should support the building of the highest value on social networks: trust
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Embrace the New Skills - Empathy and Compassion
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou
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People Are the Starting Point in Successful Social Media Marketing
People
Objective
Strategy
Technology
Source: Forrester Research
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What Does this New Marketing Perspective mean?
• We see a major shift in today’s marketing world which gives the power back to consumers
• The way we will do business in 2015 is exactly the same way business owners did business in 1930 – personal, authentic and community-based
• Adapting this change and including new platforms and technology to reach your target audience is key to success
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Best Practices
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Don’t Just Talk About Banking!
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Don’t Just Talk About Banking!
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Don’t Just Talk About Banking!
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Show Your Community Engagement
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Show Your Community Engagement
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Show Your Community Engagement
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Have a Good Content Mix
Source: Citi Bank
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Have a Good Content Mix
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Use Visual Guidance Elements in Your Content Mix
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Make Information More Interesting and Include Strong Calls-To-Action
Source: Bank of America
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Host Contests to Build Your Community
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Host Contests to Build Your Community
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Host Contests to Build Your Community
Source: HSBC Student Facebook Fan Page
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Make Your Offers Stand Out in the Daily Content Flood
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Post Something Different
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Be Playful and Provide Useful Information
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Use Social Media for Customer Happiness
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Use Social Media for Customer Happiness
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Start Your Relationship Marketing Now…
Like us on Facebookwww.facebook.com/justjumpmarketing
Talk to us on Twitter@miriamchristof
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Thank You for Jumping With Us
Miriam Christof
Cell: 781.366.5549
Skype: miriam.christof